The odyssey began on June 7, 1957. It was graduation night across North Carolina. Four young people, from different parts of the state, would complete their high school experience and then immediately seek out the path of least resistance leading to Myrtle Beach. How could they have known what lay in store for them along the fabled Grand Strand? Their circuitous paths would cross at different times and under a variety of circumstances. By the end of their week at the beach, they would become friends for life. The human equation would be incomplete, however, without that other young man who was gifted with a pair of feet that complemented his social agility. He would be revered as the best Shagger in the world. He would come to know all there was to know about J. T. Wilde, Billy Ray Odom, Olivia Maulden, and Cindy Ann Adams. They would know him only as Mr. Beach.
With the methodology of eye-tracking experiments, in-depth interviews, and large-scale questionnaires across cities, this book provides a panoramic vision of digital reading and social interaction among the new generations in China. Growing up under the background of social transformation, cultural integration, and technological progress, digital reading of the Chinese net generation presents complex characteristics. People born in the 1980s and 90s are better educated, have democratic consciousness, and have strong motivations for self-expression. Meanwhile, reading behaviours affect their content production, virtual identities, and socialization in the real world. The immense need for digital content fuels the digital reading industries. Internet literature, social media articles, reading apps, and e-reader devices have also benefited from media content and interface innovation in the market. This book provides a solid scientific foundation for reading promotion and guiding strategies in the context of digital media and offers empirical evidence for policy formulation of reading promotion and spiritual civilization in the digital age. The authors expand the perspective of communication studies on digital reading and analyze how the youth reads on digital devices and creates content for interest or profit. The book will be a great read for students and scholars of mass communication, media studies, and digital publishing.
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