The eight papers presented here provide a useful introduction to medieval broadcloth, and an up-to-date synthesis of current research. The word broadcloth is nowadays used as an overall term for the woven textiles mass-produced and exported all over Europe. It was first produced in Flanders as a luxurious cloth from the 11th century and throughout the medieval period. Broadcloth is the English term, Laken in Flemish, Tuch in German, Drap in French, Klæde in the Scandinavian languages and Verka in Finish. As the concept of broadcloth has deriving from the written sources it cannot directly be identified in the archaeological textiles and therefore the topic of medieval broadcloth is very suitable as an interdisciplinary theme. The first chapter (John Munro) presents an introduction to the subject and takes the reader through the manufacturing and economic importance of the medieval broadcloth as a luxury item. Chapter two (Carsten Jahnke) describes trade in the Baltic Sea area, detailing production standards, shipping and prices. Chapters three, four and five (Heini Kirjavainen, Riina Rammo and Jerzy Maik) deal with archaeological textiles excavated in the Baltic, Finland and Poland. Chapters six and seven (Camilla Luise Dahl and Kathrine Vestergård Pedersen) concern the problems of combining the terminology from the written sources with archaeological textiles. The last chapter reports on an ongoing reconstruction project; at the open air museum in Eindhoven, Holland, Anton Reurink has tried to recreate a medieval broadcloth based on written and historical sources. During the last few years he has reconstructed the tool for preparing and spinning wool, and a group of spinners has produced a yarn of the right quality. He subsequently wove approximately 20 metres of cloth and conducted the first experiment with foot-fulling.
This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudson is a tourism and hospitality professor at the University of South Carolina. Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.
Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: · Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms · New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen · Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter. The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.
Golf continues to represent the largest sports-related travel market valued at £30 billion with over 50 million golf tourists travelling the world to play on some of the estimated 40,000 courses. Golf Tourism is the leading text for both students and practitioners and the completely updated and revised new edition discusses the latest issues
It is a common myth that the sharemarket is a fast ticket to the easy life. Buy a few shares and watch them go up. Call your broker for up-to-the-minute price information as you drive the Porsche to the golf club. Yell ‘Sell! Sell! Sell' into your mobile as you ski through the Swiss Alps. Nothing could be further from the truth. Louise Bedford believes that the only way to be successful in the market is to spend time studying and putting in the hard work, just like any other job. With this in mind, she has written Charting Secrets. Not just another trading book, Charting Secrets is a workbook that will have you practising what you have read, and really learning the techniques, rather than just reading about them. Louise starts with explanations of charting patterns and methods, and provides charts for you to practise on. She then provides step-by-step solutions so you can compare your results with hers. In this workbook you will learn the secrets of: charting basics lines, volume and moving averages macro reversal and continuation patterns candlestick charting and system development going long and short trading psychology -- and much more. In her usual easy-to-read style, Louise will have you recognising v-reversals, shooting stars, share stages, double tops, triangles and tasuki gaps in no time.
Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good interpersonal and team working skills. Buyers and merchandisers have to ensure that the right merchandise is being sent to the right stores, at the right time, in the right quantities. This takes a blend of forward planning and rapid response to consumer demands. In combination with the other areas of the business, success comes from maximizing profit, which is achieved through anticipating customer needs and responding rapidly to immediate issues. It involves complex data analysis, liaison with the stores operation teams and balancing store stock levels. To succeed as a professional buyer, you will need strong analytical and numerical skills, an interest and understanding of consumer demands and strong commercial awareness. You also need to have an ability to understand and prioritize issues quickly and efficiently. Progression into the Merchandising function also involves the ability to manage change. The better equipped you are in your buying function the better you will be able to adapt to these changes. The best change of all is to graduate from a good buyer to an outstanding one! To handle the complexity of data and to enable you to contribute effectively in the critical role of a buyer, you need the right skill-sets and a right mind-set. Both of which can be learned in The Art of Retail Buying. This easy to read guide is written in a concise & pictorial style with colorful images that enables you to follow step-by-step each function of a buyer. The Art of Retail Buying will inspire you, motivate you and encourage you towards merchandising excellence!
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Eighteenth-Century Dissent and Cambridge Platonism identifies an ethically and politically engaged philosophy of religion in eighteenth century Rational Dissent, particularly in the work of Richard Price (1723-1791), and in the radical thought of Mary Wollstonecraft. It traces their ethico-political account of reason, natural theology and human freedom back to seventeenth century Cambridge Platonism and thereby shows how popular histories of the philosophy of religion in modernity have been over-determined both by analytic philosophy of religion and by its critics. The eighteenth century has typically been portrayed as an age of reason, defined as a project of rationalism, liberalism and increasing secularisation, leading inevitably to nihilism and the collapse of modernity. Within this narrative, the Rational Dissenters have been accused of being the culmination of eighteenth-century rationalism in Britain, epitomising the philosophy of modernity. This book challenges this reading of history by highlighting the importance of teleology, deiformity, the immutability of goodness and the divinity of reason within the tradition of Rational Dissent, and it demonstrates that the philosophy and ethics of both Price and Wollstonecraft are profoundly theological. Price’s philosophy of political liberty, and Wollstonecraft’s feminism, both grounded in a Platonic conception of freedom, are perfectionist and radical rather than liberal. This has important implications for understanding the political nature of eighteenth-century philosophical theology: these thinkers represent not so much a shaking off of religion by secular rationality but a challenge to religious and political hegemony. By distinguishing Price and Wollstonecraft from other forms of rationalism including deism and Socinianism, this book takes issue with the popular division of eighteenth-century philosophy into rationalistic and empirical strands and, through considering the legacy of Cambridge Platonism, draws attention to an alternative philosophy of religion that lies between both empiricism and discursive inference.
The second edition of this acclaimed book continues to provide a discussion of key theoretical and policy issues in corporate finance law. Fully updated, it reflects developments in the law and the markets in the continuing aftermath of the Global Financial Crisis. One of its distinctive features is that it gives equal coverage to both the equity and debt sides of corporate finance law, and seeks, where possible, to compare the two. This book covers a broad range of topics regarding the debt and equity-raising choices of companies of all sizes, from SMEs to the largest publicly traded enterprises, and the mechanisms by which those providing capital are protected. Each chapter analyses the present law critically so as to enable the reader to understand the difficulties, risks and tensions in this area of law, and the attempts made by the legislature and the courts, as well as the parties involved, to deal with them. This book will be of interest to practitioners, academics and students engaged in the practice and study of corporate finance law.
Most traders on the ASX are familiar with line and bar charts, but there has never before been a book written in Australia on the ancient Japanese art of candlestick charting. Louise Bedford, author of the highly successful The Secret of Writing Options, writes in a clear, concise way and uses plenty of examples to help readers understand candlesticks and use them to profitably trade the markets.
Engines of Mischief explores the day-to-day labor, economic, political, and social climate at the dawn of the Industrial Revolution in Manchester, England, between 1817 and 1818. Using new economic theories of the time, parliamentary commissions, and news reports, students will engage with crucial issues of the day, debating factory conditions and child labor; the role of the government in the economy, taxation, workers' unions; and the extension of political rights down the social hierarchy. In the game, by assuming the roles of historical actors from various classes of society, students are faced with choices about how to live and prosper during this period of great technological, economic, and social transformation. Will the working class violently resist new technology in factories, form unions, or join radical political clubs to improve their working conditions and protect their rights? How best will middle-class entrepreneurs run their enterprises; will they provide fair treatment to their workers or simply maximize their profit? How will the aristocrats maintain their power in government and society? Will they support the middle or the working classes?
Using the basic economic principle of making decisions using a cost-benefit framework—and how changes in one or the other can result in a different decision—this book uncovers how various groups responded to incentives provided by the Prohibition legislation. Using this calculus, it is clear that even criminals are rational characters, responding to incentives and opportunities provided by the 18th Amendment and the Volstead Act. The book begins with a broad look at the adaptations of the law’s targets: the wine, beer, and liquor industries. It then turns to specific people (Violators, Line Tip-Toers, Enablers, and Hypocrites), sharing their stories of economic adaptation to bring economic lessons to life. Due to its structure, the book can be read in parts or as a whole and is suitable for short classroom reading assignments or individual pleasure reading.
A practical, informative, and accessible guide to getting started in trading Louise Bedford has been coaching and mentoring traders for almost twenty years, and in Trading Secrets, Third Edition she's back to share what she's learned. Whether you're just starting out in the trading world, or you're an old hand looking for some new tricks, this book is for you. Packed with everything you need to get in on the action and consistently profit from the markets, Trading Secrets is your personal coach to becoming a trading mastermind. Designed to educate, motivate, and guide you through the sometimes confusing world of trading, the book shows you how to set up a trading business and, most importantly, master your number one trading foe; yourself. Known for her witty and entertaining style, Bedford has demystified the world of share trading for thousands of investors and traders, and you're next. Brings together the processes, careful planning, and risk control techniques that Bedford has used throughout her own successful trading career Offers fascinating insights into everything from how to handle a windfall profit to why men and women trade differently Includes end-of-chapter review materials, essential for helping you master the material
Revised and updated edition of a standard in the field. Alerts readers to the problems, inherent in statistical practice-illustrating the types of misused statistics with well-documented, real-world examples, nearly half new to this edition, drawn from a wide range of areas, including the media, public policy, polls and surveys, political elections and debates, advertising, science and health care, and business and economics.
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.