This reference grammar covers the phonology, morphology, and syntax of the language of the Republic of the Marshall Islands. It is the result of a long and sustained effort, inexorably entwined with that of the Marshallese-English Dictionary, published in 1976. Following a general introduction that situates the islands and their people in the cultural and historical context of Micronesia, chapters examine the sound system of Marshallese and survey the more important characteristics of the two major parts of speech, nouns and verbs; a section on the nine major verb classes is included. Special attention is given to a complex set of directional adverbs used in predicates of all sorts and from which back-and-forth verbs are formed. The final chapter analyzes Marshallese sentences, focusing on the sentences themselves and on considerations that apply at the sentence level. The identification of five case relations and of verbs that are impersonal provides explanations for seeming problems of grammatical agreement. The grammar avoids technical terminology, especially in the early chapters, and is aimed at educated laypersons—teachers and college students—who either speak the language or are motivated to learn it. It is rich with examples for each topic, including words exemplifying the contrasts in the sound system and sentences that highlight special points and intricacies in constructions such as cleft sentences and the phenomenon known as switch reference.
This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudson is a tourism and hospitality professor at the University of South Carolina. Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.
A fully updated new edition of this bestselling text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. With 10 new international cases focusing on how some in the hospitality sector have adapted – and thrived - during the COVID-19 pandemic.
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