Louise Heskett's Books

The Smithsonian Institution

Second Edition

By: Paul H. Oehser,Louise Heskett

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The Smithsonian Institution

Second Edition

By: Paul H. Oehser,Louise Heskett

The Smithsonian Institution has grown and prospered since the first edition of this book appeared in 1970, and Paul Oehser's revised edition is badly needed. New and expanded structures (the Air and Space Museum, the Hirshhorn, the National Museum of American Art, the National Portrait Gallery) and new undertakings (Smithsonian magazine, the Handbook of North American Indians series, the Woodrow Wilson Center, and prestigious symposia) richly serve the original purpose James Smithson envisioned in his will: " To found at Washington, under the name of the Smithsonian Institution, an establishment for the increase and diffusion of knowledge among men." The heart of Oehser's original work has been left intact in this second edition. His is the only survey that combines the dramatic story of the Smithsonian's influence and expansion with the behind-the-scenes details of daily operations, structure, and administrative problems. The book has been updated to include all important developments of the last thirteen years, as well as to describe current plans for future expansion and program additions. The whole picture leads one to the conclusion that the world's largest museum complex, housing over seventy million objects, has succeeded—despite its air of old-fashioned traditionalism—in reflecting the adventure of the American experience and the insatiable curiosity and dynamics of the American spirit.

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Page Count

317

Publisher

Routledge

Published Date

ISBN 10

1000305465

ISBN 13

9781000305463

Winter Sport Tourism

Working in Winter Wonderlands

By: Simon Hudson,Louise Hudson

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Winter Sport Tourism

Working in Winter Wonderlands

By: Simon Hudson,Louise Hudson

A complete insight into the ever-growing snow sports industry, looking at changing demographics, climate change and how these issues can be managed.

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Page Count

288

Publisher

Goodfellow Publishers Ltd

Published Date

ISBN 10

1910158410

ISBN 13

9781910158418

Marketing for Tourism, Hospitality & Events

A Global & Digital Approach

By: Simon Hudson,Louise Hudson

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Marketing for Tourism, Hospitality & Events

A Global & Digital Approach

By: Simon Hudson,Louise Hudson

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. ′Lessons from a Marketing Guru′ feature personal insights from real world practitioners, and ′Digital Spotlights′ highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by ′Marketing in Action′ case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott’s headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.

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Page Count

525

Publisher

SAGE

Published Date

ISBN 10

152641435X

ISBN 13

9781526414359

Making Changes Easily

By: Louise Corica

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Making Changes Easily

By: Louise Corica

The only constant in life is change, and when you embrace it, you'll achieve more as a business. You may not appreciate the change you're facing, but you must adapt if you want to achieve your goals. This guidebook to navigating change will help you: - discover the changes you need to make; - make a commitment to change; - get your team and business to believe in your vision; - implement changes easily and effectively. The strategies and techniques you learn can be used to complete projects at organizations of any size, and they'll also help you make the most of change in your personal life, too. Just as important, you'll learn how to effectively manage change on a limited budget while meeting deadlines. You can't afford to continue business as usual or, alternatively, to continue having a negative outlook toward change that's being forced upon you. Take proactive steps to identify areas in your workplace that need to change, and get the inspiration and tools you need to finish what you start with Making Changes Easily.

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Page Count

239

Publisher

Balboa Press

Published Date

ISBN 10

1452524173

ISBN 13

9781452524177

Customer Service in Tourism and Hospitality

By: Simon Hudson,Louise Hudson

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Customer Service in Tourism and Hospitality

By: Simon Hudson,Louise Hudson

A fully revised and updated new edition of this bestselling text. New material covers issues such as the sharing economy, technology (Virtual Reality and use of robots) and use of big data to personalize experiences and encourage loyalty.

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Page Count

306

Publisher

Goodfellow Publishers Ltd

Published Date

ISBN 10

1911396471

ISBN 13

9781911396475

Customer Service for Hospitality and Tourism

By: Simon Hudson,Louise Hudson

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Customer Service for Hospitality and Tourism

By: Simon Hudson,Louise Hudson

A fully updated new edition of this bestselling text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. With 10 new international cases focusing on how some in the hospitality sector have adapted – and thrived - during the COVID-19 pandemic.

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Page Count

325

Publisher

Goodfellow Publishers Ltd

Published Date

ISBN 10

1915097150

ISBN 13

9781915097156

The Smithsonian Institution

Second Edition

By: Paul H. Oehser,Louise Heskett

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The Smithsonian Institution

Second Edition

By: Paul H. Oehser,Louise Heskett

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Solve jigsaw puzzle

Age

Page Count

317

Publisher

Routledge

Published Date

ISBN 10

1000305465

ISBN 13

9781000305463

Book's by Louise Heskett

The Smithsonian Institution

The Smithsonian Institution

Winter Sport Tourism

Winter Sport Tourism

Marketing for Tourism, Hospitality & Events

Marketing for Tourism, Hospitality & Events

Making Changes Easily

Making Changes Easily

Customer Service in Tourism and Hospitality

Customer Service in Tourism and Hospitality

Customer Service for Hospitality and Tourism

Customer Service for Hospitality and Tourism

The Smithsonian Institution

The Smithsonian Institution

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