Today's business world is confusing and uncertain. Things move so fast, it seems that every day there is a new technology, a new marketing strategy and a new way to attract customers. How do you make sense of it all? Is the hot new trend you're hearing about the wave of the future or just another passing fad? Louis Patler has the answers. As a leading trend-analysis and market-research guru for companies such as American Express, General Dynamics, Lloyds Bank and Dell Computers, Patler has spent the last twenty years studying emerging business trends and tracking their impact in the marketplace. Through this intense research and remarkable insights into the most successful and innovative companies, Patler has discovered the key to doing business in the 21st century--the trends and strategies that are here to stay. --Don't expect loyalty. Today's employees will not stay at a job for more than three years. Plan for this and take advantage of it. --Forget what you do "best." Your company's most valued traditions or processes are often the ones holding it back. --The customer is not always right. Offer savings and specials to your most valuable and loyal customers and let the rest shop somewhere else. --The future is here. Things will never "go back to normal"; this is normal! --and countless more... TrendSmart not only reveals the most important business developments, but shows you how to use them to make your business strong and leap ahead of the competition. TrendSmart managers lead with strength and vision, create a group of happy and loyal customers and give employees the tools they need to help the company grow. TrendSmart is the tool every leader, manager and business owner needs to succeed today and in the future. "Louis Patler is to change as Mark McGwire is to baseball--a man with the power to shatter myths, raise standards and inspire greatness."--Jay Conrad Levinson, author of Guerilla Marketing "Reading Louis Patler awakens your mind and renews your energy for this marathon race we call business."--Jim Kouzes, Chairman, Tom Peters Group Learning Systems
Like the ocean, the marketplace constantly changes and today's cresting?reward?becomes tomorrow's crashing?risk. Even the best surfers fall, but they learn from their wipeouts and paddle back out again, knowing that with big waves come big opportunities. Innovation expert Louis Patler explores why 8 out of 10 business ventures fail and offers lessons learned from elite athletes that apply to business.?Before you venture out, take some advice from unlikely experts: Big Wave surfers who ride waves the size of a five-story office building using only a 9-foot piece of styrofoam. Like successful entrepreneurs, they must rely on preparation, planning, patience, and passion--and they relish a challenge. Packed with stories of innovators, entrepreneurs, and legends, Make Your Own Waves reveals 10 Surfer's Rules that will guide entrepreneurs and innovators including: Learn to swim--the basics set the stage for everything Get wet--you can't succeed if you stick to the shore Always look "outside"--watch for what's coming or you may miss a better opportunity Commit, charge, shred--you have to go all out to be all in Never turn your back on the ocean--always stay in touch with the marketplace and the customer Stay stoked--desire drives success Discover the do’s and don’ts for innovators and entrepreneurs that will lead you to success.
Here, the author who originated "Break-It" thinking techniques, describes the "THOUGHTWARE-tm" formula for successful business thinking which encapsulates the characteristics of values, beliefs and attitude. The book includes stories, anecdotes and examples from today's most successful companies.
Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future-and what they are likely to buy as a result. Ken Beller, Steve Weiss, and New York Times best-selling author Louis Patler offer a values-based profiling system with six proprietary Value Populations you can use to quickly and effectively shape marketing strategy and increase the impact if your brand. With The Consistent Consumer as your guide, you'll learn how to: make and instant connection with consumers, increase sales by learning what really drives consumer spending, enhance market share with products that speak to core values, motivate groups more effectively with customized messages, and influence consumer buying decisions for years to come. The authors offer successful case studies from industries such as quick-serve restaurants, home improvement, and sports and entertainment, along with dozens of sales, marketing, and management insights that will teach you how a values-based system will help you brand your product at a much deeper, more enduring, and ultimately more consistently profitable level.
The authors offer a values-based profiling system with five proprietary Value Populations readers can use to quickly and effectively shape marketing strategy and increase brand impact.
Today's business world is confusing and uncertain. Things move so fast, it seems that every day there is a new technology, a new marketing strategy and a new way to attract customers. How do you make sense of it all? Is the hot new trend you're hearing about the wave of the future or just another passing fad? Louis Patler has the answers. As a leading trend-analysis and market-research guru for companies such as American Express, General Dynamics, Lloyds Bank and Dell Computers, Patler has spent the last twenty years studying emerging business trends and tracking their impact in the marketplace. Through this intense research and remarkable insights into the most successful and innovative companies, Patler has discovered the key to doing business in the 21st century--the trends and strategies that are here to stay. --Don't expect loyalty. Today's employees will not stay at a job for more than three years. Plan for this and take advantage of it. --Forget what you do "best." Your company's most valued traditions or processes are often the ones holding it back. --The customer is not always right. Offer savings and specials to your most valuable and loyal customers and let the rest shop somewhere else. --The future is here. Things will never "go back to normal"; this is normal! --and countless more... TrendSmart not only reveals the most important business developments, but shows you how to use them to make your business strong and leap ahead of the competition. TrendSmart managers lead with strength and vision, create a group of happy and loyal customers and give employees the tools they need to help the company grow. TrendSmart is the tool every leader, manager and business owner needs to succeed today and in the future. "Louis Patler is to change as Mark McGwire is to baseball--a man with the power to shatter myths, raise standards and inspire greatness."--Jay Conrad Levinson, author of Guerilla Marketing "Reading Louis Patler awakens your mind and renews your energy for this marathon race we call business."--Jim Kouzes, Chairman, Tom Peters Group Learning Systems
Like the ocean, the marketplace constantly changes and today's cresting?reward?becomes tomorrow's crashing?risk. Even the best surfers fall, but they learn from their wipeouts and paddle back out again, knowing that with big waves come big opportunities. Innovation expert Louis Patler explores why 8 out of 10 business ventures fail and offers lessons learned from elite athletes that apply to business.?Before you venture out, take some advice from unlikely experts: Big Wave surfers who ride waves the size of a five-story office building using only a 9-foot piece of styrofoam. Like successful entrepreneurs, they must rely on preparation, planning, patience, and passion--and they relish a challenge. Packed with stories of innovators, entrepreneurs, and legends, Make Your Own Waves reveals 10 Surfer's Rules that will guide entrepreneurs and innovators including: Learn to swim--the basics set the stage for everything Get wet--you can't succeed if you stick to the shore Always look "outside"--watch for what's coming or you may miss a better opportunity Commit, charge, shred--you have to go all out to be all in Never turn your back on the ocean--always stay in touch with the marketplace and the customer Stay stoked--desire drives success Discover the do’s and don’ts for innovators and entrepreneurs that will lead you to success.
Here, the author who originated "Break-It" thinking techniques, describes the "THOUGHTWARE-tm" formula for successful business thinking which encapsulates the characteristics of values, beliefs and attitude. The book includes stories, anecdotes and examples from today's most successful companies.
In this important, sophisticated, and original study, Chad Williams establishes the centrality of black soldiers and veterans to the struggles against racial inequality during World War I as no other book does. Torchbearers of Democracy sensitively examines the fraught connections between citizenship, obligation, and race while highlighting the diversity of black soldiers' experiences in fighting on behalf of a democracy that denied them rights and dignity. This is a major contribution to political, military, and civil rights history."--Eric Arnesen, George Washington University.
A richly detailed study of the rise of the Bahá’í Faith in South Carolina. There isn’t another study out there even remotely like this one."--Paul Harvey, coauthor of The Color of Christ: The Son of God and the Saga of Race in America "A pioneering study of how and why the Bahá’í Faith became the second largest religious community in South Carolina. Carefully researched, the story told here fills a significant gap in our knowledge of South Carolina's rich and diverse religious history."--Charles H. Lippy, coauthor of Religion in Contemporary America The emergence of a cohesive interracial fellowship in Jim Crow-era South Carolina was unlikely and dangerous. However, members of the Bahá’í Faith in the Palmetto State rejected segregation, broke away from religious orthodoxy, and defied the odds, eventually becoming the state’s largest religious minority. The religion, which emphasizes the spiritual unity of all humankind, arrived in the United States from the Middle East at the end of the nineteenth century via urban areas in the Northeast and Midwest. Expatriate South Carolinians converted and when they returned home, they brought their newfound religion with them. Despite frequently being the targets of intimidation, and even violence, by neighbors, the Ku Klux Klan, law enforcement agencies, government officials, and conservative clergymen, the Bahá’ís remained resolute in their faith and their commitment to an interracial spiritual democracy. In the latter half of the twentieth century, their numbers continued to grow, from several hundred to over twenty thousand. In No Jim Crow Church, Louis Venters traces the history of South Carolina’s Bahá’í community from its early origins through the civil rights era and presents an organizational, social, and intellectual history of the movement. He relates developments within the community to changes in society at large, with particular attention to race relations and the civil rights struggle. Venters argues that the Bahá’ís in South Carolina represented a significant, sustained, spiritually-based challenge to the ideology and structures of white male Protestant supremacy, while exploring how the emergence of the Bahá’í Faith in the Deep South played a role in the cultural and structural evolution of the religion.
Illustrated history of the beginnings, growth and influence of the commedia dell? arte. Describes improvisations, staging, marks, scenarios, acting troupes, and origins.
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