Louis Hernandez Jr's Books

Saving the American Dream

Main Street's Last Stand

By: Louis Hernandez Jr.

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Saving the American Dream

Main Street's Last Stand

By: Louis Hernandez Jr.

Saving the American Dream is a provocative and thoughtful account of how our nations ideals of equality and the pursuit of happiness emerged as an inspiration and a beacon of hope for the entire world, and how politicians, Wall Street and our own sense of entitlement have gradually eroded this Dream to the point of endangering Americas preeminence. In this fascinating and informative book, Louis Hernandez, Jr. explores the origins, evolution and economic underpinnings of the American Dream, detailing how key government policies over-facilitated the Dreams attainment, weakened the will of the American people and drove us inexorably toward the 2007 financial crisis. He shows how policies put in place after the crisis not only failed to address the core problems America faces, but created a growing disconnect between Wall Street and Main Street that has made things far worse. The book examines how our myopic political focus on Too Big to Fail institutions has threatened the most crucial pillars of the American Dream our small businesses, and the community banks and credit unions that support them and sabotaged their ability to support job growth and responsible financial services for families and local communities.

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208

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ISBN 10

146855493X

ISBN 13

9781468554939

The Storyteller's Dilemma

Overcoming the Challenges in the Digital Media Age

By: Louis Hernandez Jr

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The Storyteller's Dilemma

Overcoming the Challenges in the Digital Media Age

By: Louis Hernandez Jr

(Book). Human beings are natural storytellers, and it's never been easier to access digital technologies that allow anyone, anywhere to share their story with the world. More stories are being produced and consumed now than at any other time in our species' history yet, for some reason, it's never been more difficult to cut it as a creative. Consumers are paying less (if anything) for all forms of entertainment, traditional media companies are tanking, and the advertising realm has been turned on its head. Although operating budgets have increased in every sector, storytellers are making less than ever before, as the lion's share of new revenues cyclically feed mechanisms for distribution and monetization. Our media landscape is, in short, unsustainable and in the midst of a crisis. What went wrong? How can we fix it? Although he presides over Avid, the leading provider of audio and video technology for creatives and media professionals, Louis Hernandez Jr. isn't your typical multinational CEO. In his two previous books, Too Small to Fail: How the Financial Industry Crisis Changed the World's Perceptions and Saving the American Dream: Main Street's Last Stand , he chartered his vision of an egalitarian America structured around the communities that compose its very foundation. He brings the same mindset the same notion of countless small actors with unlimited potential to the tumultuous world of media with his third book, The Storyteller's Dilemma: Overcoming the Challenges in the Digital Media Age . In The Storyteller's Dilemma , Hernandez puts forth another comprehensive vision for our future that aims to advantage all while disadvantaging none. This book is neither a diatribe against economic elites nor a postmortem analysis of the ills of digital distribution. Instead, it proposes a new approach with the potential to benefit all involved parties an approach that at once embraces the intensifying power of storytelling and eschews the notion that disruption and instability must greet an industry hand-in-hand. Rather than favoring any given group over another, Hernandez imagines a streamlined world of shared platforms and common standards that empower storytellers, developers, and deliverers alike. By dispensing of business models that have proved unviable in the digital age, we can turn higher profits while more equitably compensating creatives and creative endeavors. In today's networked world, the economics of storytelling matters to everybody. It's time we all got onboard.

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183

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Hal Leonard Corporation

Published Date

ISBN 10

1495093913

ISBN 13

9781495093913

Too Small to Fail

How the Financial Industry Crisis Changed the World's Perceptions

By: Louis Hernandez, Jr.

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Too Small to Fail

How the Financial Industry Crisis Changed the World's Perceptions

By: Louis Hernandez, Jr.

The financial meltdown resulting from the subprime mortgage fiasco culminated in the most dramatic economic slowdown since the Great Depression. The global economic crisis raised the debate about the role of financial institutions and the role of regulators in an increasingly interconnected and rapidly changing world. It also altered the marketplace's perception of historically trusted financial institutions. Over the years, geopolitical, economic and technical trends have had a subtle, but very powerful, impact on the basic business model for financial institutions worldwide and on their interactions with accountholders. Add to that increased margin pressures, regulatory and compliance issues, fraud and compliance concerns, and competitive threats, and it becomes obvious that the old business model simply won't work going forward. At the same time, the financial industry is littered with some of the oldest technologies of any industry, which contributed to the poor credit decisions that fueled the crisis. A recognized entrepreneur and award-winning innovator, Louis Hernandez, Jr., using historical examples, points out that the rate of change impacting the financial services industry is accelerating. The industry has been slow to respond to change, and the focus on the recent crisis has uncovered fundamental problems that financial institutions have been avoiding. Hernandez outlines a process to map the future direction of individual institutions and the industry in a way that addresses near-term issues and overarching global changes, such as a re-emergent Asia and the dynamics of a knowledge economy. He points out that the “Too Big to Fail” thesis has given way to the seemingly more prudent, community-based institutions that largely avoided the subprime crisis. These institutions have demonstrated that they represent a unique pillar of economic stability. Now, he says, is the perfect time for the leaders of these community-based institutions to seize the day and lead the financial services industry back to the center of economic vitality and drive global economic growth, one community at a time. In Too Small to Fail, Hernandez issues the call to action, “Do you have the extraordinary drive it will take to inspire the industry and bring financial institutions back to their place as trusted intermediaries?”

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Page Count

178

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AuthorHouse

Published Date

ISBN 10

1449090699

ISBN 13

9781449090692

The Storyteller's Dilemma

Overcoming the Challenges in the Digital Media Age

By: Louis Hernandez Jr

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The Storyteller's Dilemma

Overcoming the Challenges in the Digital Media Age

By: Louis Hernandez Jr

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Solve jigsaw puzzle

Age

Page Count

183

Publisher

Hal Leonard Corporation

Published Date

ISBN 10

1495093913

ISBN 13

9781495093913

Book's by Louis Hernandez Jr

Saving the American Dream

Saving the American Dream

The Storyteller's Dilemma

The Storyteller's Dilemma

Too Small to Fail

Too Small to Fail

The Storyteller's Dilemma

The Storyteller's Dilemma

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