Louis Capozzi's Books

Public Relations for the Public Good

How PR has shaped America's Social Movements

By: Louis Capozzi,Shelley Spector

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Public Relations for the Public Good

How PR has shaped America's Social Movements

By: Louis Capozzi,Shelley Spector

While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation’s modern history were triggered by campaigns to influence attitudes, opinions, and behaviors. And while the channels may have evolved in the modern era—from radio and newspapers, billboards and magazine ads, to television and the Internet, to Tumblr and Instagram—the underlying power of public relations to shape organizations and issues, and to change human behavior has not. Inside this book you’ll find case studies on campaigns from the Women’s Movement through Civil Rights to public education on health and safety issues that document the role public relations has played in shaping contemporary American culture and society.

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Page Count

233

Publisher

Business Expert Press

Published Date

ISBN 10

1631573829

ISBN 13

9781631573828

Crisis Management in the Age of Social Media

By: Louis Capozzi

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Crisis Management in the Age of Social Media

By: Louis Capozzi

Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an “instant crisis”—an instant crisis example is when Verizon added a $2 charge for all their customers; one hour later 100,000 signatures appeared on a Twitter petition, and soon Verizon was in the middle of a huge public relations crisis. Inside this book, you’ll learn just how to manage this type of situation and meet the challenges of social media. Each chapter includes a description of a crisis, the timeliness of a good response, the effectiveness of this response, and an assessment of what works and what doesn’t. Some examples of social media crises include Apple Computer, Netflix, JetBlue, Bank of America, Fed Ex, and public figures such as Anthony Weiner, Ashton Kutcher, and Jon Bon Jovi.

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Page Count

149

Publisher

Business Expert Press

Published Date

ISBN 10

160649581X

ISBN 13

9781606495810

Challenges for the 21st Century

8th International Seminar on Nuclear War - Mathematics and Theoretical Physics

By: Louis H. Y. Chen

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Challenges for the 21st Century

8th International Seminar on Nuclear War - Mathematics and Theoretical Physics

By: Louis H. Y. Chen

The International Conference on Fundamental Sciences: Mathematics and Theoretical Physics provided a forum for reviewing some of the significant developments in mathematics and theoretical physics in the 20th century; for the leading theorists in these fields to expound and discuss their views on new ideas and trends in the basic sciences as the new millennium approached; for increasing public awareness of the importance of basic research in mathematics and theoretical physics; and for promoting a high level of interest in mathematics and theoretical physics among school students and teachers. This was a major conference, with invited lectures by some of the leading experts in various fields of mathematics and theoretical physics.

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Page Count

532

Publisher

World Scientific

Published Date

ISBN 10

9812811265

ISBN 13

9789812811264

Challenges for the Twenty-first Century

By: Louis Hsiao Yun Chen

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Challenges for the Twenty-first Century

By: Louis Hsiao Yun Chen

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Page Count

528

Publisher

World Scientific

Published Date

ISBN 10

9810246463

ISBN 13

9789810246464

Crisis Management in the Age of Social Media

By: Louis Capozzi

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Crisis Management in the Age of Social Media

By: Louis Capozzi

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Page Count

149

Publisher

Business Expert Press

Published Date

ISBN 10

160649581X

ISBN 13

9781606495810

Public Relations for the Public Good

How PR Has Helped to Shape Our History

By: Shelley Spector

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Public Relations for the Public Good

How PR Has Helped to Shape Our History

By: Shelley Spector

While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation's modern history were triggered by campaigns to influence attitudes, opinions, and behaviors. And while the channels may have evolved in the modern era--from radio and newspapers, billboards and magazine ads, to television and the Internet, to Tumblr and Instagram--the underlying power of public relations to shape organizations and issues, and to change human behavior has not. Inside this book you'll find case studies on campaigns from the Women's Movement through Civil Rights to public education on health and safety issues that document the role public relations has played in shaping contemporary American culture and society.

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Age

Page Count

150

Published Date

ISBN 10

1631573810

ISBN 13

9781631573811

Book's by Louis Capozzi

Public Relations for the Public Good

Public Relations for the Public Good

Crisis Management in the Age of Social Media

Crisis Management in the Age of Social Media

Challenges for the 21st Century

Challenges for the 21st Century

Challenges for the Twenty-first Century

Challenges for the Twenty-first Century

Crisis Management in the Age of Social Media

Crisis Management in the Age of Social Media

Public Relations for the Public Good

Public Relations for the Public Good

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