ADVANCE PRAISE FOR WHAT THE INTERNET CANT TEACH YOU In a new digital world where instant communication has left us feeling more disconnected than ever, it is the tried and tested values and principles that really make the difference to todays managers. Theres a reason why guys like Sam Walton and Lou Pritchett have been so successful. We should all be so lucky as to listen and find out why. DAN MANGRU, Host of The Mangru Report on Fox Business What the Internet Cant Teach You has, in one place, the lessons one learns in a military career. I know many military people who failed because they didnt learn these principles of leadership and management! COL. WILL MERRILL, West Point, Class of 1958, Airborne Ranger, US Army (ret) I wish I had had Lous book back in 1986 when we introduced Stainmaster carpeting to the world. His succinct maxims are a timeless road map to business success, cutting through the fog of circumstance and technology. I recommend it to all young aspiring leaders. TOM MCANDREWS, the Father of Stainmaster, Former DuPont Worldwide Director, Flooring Systems Each morning, millions of managersfrom supervisors at McDonalds to Fortune 500 presidentscommute to their respective jobs, where their subordinates rely on their leadership, advice, and coaching in order to be successful themselves. Desperate to achieve greatness in a highly competitive world driven by technology, these leaders are often frustrated with the loss of one-on-one mentorship from a boss who has been there. Lou Pritchett, a former executive who was instrumental in the creation of the partnership between Procter & Gamble and Wal-Mart, shares decades of hands-on experience in company leadership, training, and organizational development in order to mentor others with snippets of wisdom and universal truth not found in cyberspace. Future leaders that include entrepreneurs, educators, executives, administrative assistants, and sales representatives will find inspiration in both Pritchetts wisdom and the seasoned advice of other famous leaders, such as Napoleon Bonaparte, John F. Kennedy, Stonewall Jackson, and Ross Perot. Management is of dollars and things. Leadership is of hearts, souls, and spirits. In What the Internet Cant Teach You, Pritchett allows others to take a step back in time and learn the same way successful leaders have learned for centuriesthrough the wisdom of those who know.
In 1987, Lou Pritchett, the vice president of sales at Procter & Gamble, had a radical idea. He phoned Sam Walton and invited the visionary chairman of Wal-Mart on a two-day canoe trip. There on the South Fork River in Arkansas, Lou made Sam and offer no profit-minded person could refuse: the chance to forge a partnership between the two colossal firms. This now legendary trip marks the culmination of a lifetime devoted to building customer relationships. Sam wrote Lou, "Thank you for what you have personally done to bring our two companies together and develop a relationship that I think will be outstanding and beneficial to both of us for a long time to come. You are a real friend.
In 1987 Lou Pritchett the Vice president of sale at Procter and Gamble, had a radical idea. He phoned Sam Walton and invited the visionary chairman of Wal-Mart on a two day canoe trip. There on the South Fork River in Arkansas, Lou made Sam an offer no profit minded person could refuse: the chance to forge a partnership between the two colossal firms. This now legendary trip marks the culmination of a lifetime devoted to building customer relationships. Sam wrote to Lou, "Thank you for what you have personally done to bring our two companies together and develop a relationship that I think will be outstanding and beneficial to both of us for a long time to come. You are a real friend." Winning companies have the ability to create and sustain genuine love affairs with suppliers customers, and employees. The Object of customer supplier partnering is to form and maintain a mutually productive relationship in which the needs of both parties are met Leading companies make room for dreamers and poets because an idea is a thousand times more powerful than a fact. Only when trust and cooperation replace doubt and confrontation can costs be reduced throughout the total system. Top performing companies choose first to understand, then to meet, and then to exceed customer expectations.
Most Clemson fans have attended a game at Memorial Stadium, seen highlights of a young Terry Kinard, and remember where they were when the Tigers won the 1981 national championship. But only real fans know who gave Frank Howard "Howard's Rock," can name the "Father of Clemson Football," or know all the words to the "Tiger Rag." 100 Things Clemson Fans Should Know & Do Before They Die by Lou Sahadi reveals the most critical moments and important facts about past and present players, coaches, and teams that are part of the storied history that is Clemson football. Whether you're a die-hard fan from the Danny Ford era or a new supporter of Dabo Swinney, this book contains everything Tigers fans should know, see, and do in their lifetime. If you bleed orange then this book is for you. It offers the chance to be certain you are knowledgeable about the most important facts about the team, the traditions, and what being a Tigers fan is all about.
Lou Holtz, coach of one of the nation's most popular football teams, tells of the championship season at Notre Dame. Holtz brought the Fighting Irish back from a five-year slump in 1987. Illustrated.
ADVANCE PRAISE FOR WHAT THE INTERNET CANT TEACH YOU In a new digital world where instant communication has left us feeling more disconnected than ever, it is the tried and tested values and principles that really make the difference to todays managers. Theres a reason why guys like Sam Walton and Lou Pritchett have been so successful. We should all be so lucky as to listen and find out why. DAN MANGRU, Host of The Mangru Report on Fox Business What the Internet Cant Teach You has, in one place, the lessons one learns in a military career. I know many military people who failed because they didnt learn these principles of leadership and management! COL. WILL MERRILL, West Point, Class of 1958, Airborne Ranger, US Army (ret) I wish I had had Lous book back in 1986 when we introduced Stainmaster carpeting to the world. His succinct maxims are a timeless road map to business success, cutting through the fog of circumstance and technology. I recommend it to all young aspiring leaders. TOM MCANDREWS, the Father of Stainmaster, Former DuPont Worldwide Director, Flooring Systems Each morning, millions of managersfrom supervisors at McDonalds to Fortune 500 presidentscommute to their respective jobs, where their subordinates rely on their leadership, advice, and coaching in order to be successful themselves. Desperate to achieve greatness in a highly competitive world driven by technology, these leaders are often frustrated with the loss of one-on-one mentorship from a boss who has been there. Lou Pritchett, a former executive who was instrumental in the creation of the partnership between Procter & Gamble and Wal-Mart, shares decades of hands-on experience in company leadership, training, and organizational development in order to mentor others with snippets of wisdom and universal truth not found in cyberspace. Future leaders that include entrepreneurs, educators, executives, administrative assistants, and sales representatives will find inspiration in both Pritchetts wisdom and the seasoned advice of other famous leaders, such as Napoleon Bonaparte, John F. Kennedy, Stonewall Jackson, and Ross Perot. Management is of dollars and things. Leadership is of hearts, souls, and spirits. In What the Internet Cant Teach You, Pritchett allows others to take a step back in time and learn the same way successful leaders have learned for centuriesthrough the wisdom of those who know.
Build Customer Relationships and Win Big Revenue! “Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers’ trust and grow your revenues, I suggest you read Winning the Customer and you will win.” —Bob Reynolds, President & CEO, Putnam Investments “Lou Imbriano rescues the word ‘winning’ from the clutches of Charlie Sheen . . . and, like a Patriots playbook, Lou takes you through his game plan for successfully building a victorious team that opponents will respect and fear . . . from who should be answering your phone to effectively saying ‘no,’ it’s all there . . . lazy, unmotivated people, this is not for you. . . .” —Steve Levy, ESPN SportsCenter anchor “Imbriano definitely made his mark in the NFL and now he’s an MVP again with his new book, Winning the Customer. Lou’s down-to-earth marketing philosophies, which he brought to the Patriots, epitomize how everyone, in any industry, should approach marketing. If you want to truly know how to build remarkable business relationships, read Winning the Customer.” —Michael O’Hara Lynch, Head of Global Sponsorship, Visa “At a time when consumers have the power to use media where and how they choose, to like, dislike, and share their opinion on products and corporations, brand engagement is the best answer to build emotional and enduring relationships between brands and all their relevant communities. This book should be given to anyone who wants to understand the new dynamics that can bond brands with their ever-demanding customers.” About the Book: During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenue—perfectly positioning them to be ready for when the Patriots became repeat Super Bowl champions and the NFL brand to beat. Now CEO of TrinityOne, a strategic marketing firm, Lou has an undefeated record of showing all types of companies how to tackle customer relationships and convert them into tangible revenue. In Winning the Customer, Lou delivers his original strategies for both short- and long-term financial success: The Marketing Playbook: how to identify those who are dying to spend money with you Relationship Architecture: how to connect with customers in meaningful ways and create “memorable moments” The Revenue Game: how to build revenue instead of selling concepts Throughout the book, you’ll find Lou’s dynamic personal stories drawn right from his years of real-world business experience. He’s learned that to maximize revenue, every organization must both turn its customers into fans and coax those fans to spend freely. Winning the Customer shows you how to do just that using the Three Tiers of Customer Relationships. Imbriano shares his strategies with his innovative DELIVERS system: Dedication, Entertainment, Loyalty, Investment, Vision, Energy, Responsibility, and Sacrifice. Filled with practical information and written in Lou’s inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Lou’s tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.
In 1987, Lou Pritchett, the vice president of sales at Procter & Gamble, had a radical idea. He phoned Sam Walton and invited the visionary chairman of Wal-Mart on a two-day canoe trip. There on the South Fork River in Arkansas, Lou made Sam and offer no profit-minded person could refuse: the chance to forge a partnership between the two colossal firms. This now legendary trip marks the culmination of a lifetime devoted to building customer relationships. Sam wrote Lou, "Thank you for what you have personally done to bring our two companies together and develop a relationship that I think will be outstanding and beneficial to both of us for a long time to come. You are a real friend.
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