A journey through the minds of some of the most creative people on the planet reveals that creativity is rarely a “lightbulb moment” and instead arrives through a process of making and self-understanding. The creative process is winding. It involves entertaining uncertainty and improvising new paths to knowing. In this insightful and informed book, Lorne M. Buchman, an international leader in art and design education and president of ArtCenter College of Design in Pasadena, California, guides readers through stories of a diverse and talented group of artists, entrepreneurs, innovators, and designers. Including such luminaries as Yves Béhar, Chris Kraus, Zack Snyder, Paula Scher, and Frank Gehry and businesses like Apple and Tesla who have changed the world as we know it, Buchman focuses on the revelatory nature of the creative journey itself. Michelangelo is said to have seen the angel in the stone and carved away until he set him free. Make to Know is about making as a path to knowing—presenting creativity as a “carving away” toward a revelation, not as a fully formed epiphany gleaned from a mysterious ether. As Buchman reveals throughout this provocative book, uncertainty is the space where discovery happens and where creators can be both playful and imaginative. Whether you’re an artist, designer, writer, daydreamer, or doodler, anyone can learn from these lessons on the varied paths to self-expression.
Make to Know: From Spaces of Uncertainty to Creative Discovery will change the way you think about creativity. The book upends popular notions of innate artistic and visionary genius and probes instead the event of discovery that happens through the act of making. In contrast to the classic tale of Michelangelo, who 'saw the angel in the stone', the artists and designers Buchman interviews for this book talk about knowing their work as they engage in the doing. Make to Know explores the revelatory nature of the creative journey itself. As Buchman weaves together the vivid stories of his multiple conversations, we learn about writers of all stripes as they confront creative spaces of uncertainty 'the blank page'; about visual artists and what they understand from the materials they encounter; about designers and architects and the iterative process of solving problems; and about actors and musicians facing the surprises of improvisational performance. Make to Know is a book that will, ultimately, open a path to your own making, and, in the end, will have significant implications for how you live. Make to Know presents a way of thinking that democratizes creativity and uncovers a process that leads to knowing both ones work and oneself. It is relevant to anyone interested in why creativity matters.
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