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I'm the dream maker

Diary of a son’s quest to overcome the generation gap

By: Loris Bonamassa,Adriano Moraglio

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I'm the dream maker

Diary of a son’s quest to overcome the generation gap

By: Loris Bonamassa,Adriano Moraglio

“I am transforming the family business and I know that it is not what my parents would want. I’m not exactly following in their footsteps: by definition, they were “mattress industrialists”. I am not and never want to fall into this category again. For some time, I wanted to be, intensely. When, in December 2002, I found myself at a crossroads and had to decide whether to “betray” the family business for a prestigious job at Bosch – where I ultimately risked becoming just a “number”— or to stay there, I chose my family company Dormiflex. But now I feel that I must continue the work of transforming what I inherited from my parents, and move towards a different company model that is more appropriate to the time the economy and our sector are going through, but also more relevant to my own inclinations: a digital company, multiple languages and different countries. I feel that the time has come to break the deadlock and bet on the transformation of the company according to my own dreams, according to a plan that is becoming increasingly clear to me. The Dormiflex marathon has begun”.

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Page Count

105

Publisher

Rubbettino Editore

Published Date

ISBN 10

884986664X

ISBN 13

9788849866643

I'm the dream maker

Diary of a son’s quest to overcome the generation gap

By: Loris Bonamassa,Adriano Moraglio

Write a review Read reviews Take a Quiz Solve Book Puzzle

I'm the dream maker

Diary of a son’s quest to overcome the generation gap

By: Loris Bonamassa,Adriano Moraglio

“I am transforming the family business and I know that it is not what my parents would want. I’m not exactly following in their footsteps: by definition, they were “mattress industrialists”. I am not and never want to fall into this category again. For some time, I wanted to be, intensely. When, in December 2002, I found myself at a crossroads and had to decide whether to “betray” the family business for a prestigious job at Bosch – where I ultimately risked becoming just a “number”— or to stay there, I chose my family company Dormiflex. But now I feel that I must continue the work of transforming what I inherited from my parents, and move towards a different company model that is more appropriate to the time the economy and our sector are going through, but also more relevant to my own inclinations: a digital company, multiple languages and different countries. I feel that the time has come to break the deadlock and bet on the transformation of the company according to my own dreams, according to a plan that is becoming increasingly clear to me. The Dormiflex marathon has begun”.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

105

Publisher

Rubbettino Editore

Published Date

ISBN 10

884986664X

ISBN 13

9788849866643