Lori Marcotte's Books

Gender Inequality in Our Changing World

A Comparative Approach

By: Lori Kenschaft,Roger Clark,Desiree Ciambrone

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Gender Inequality in Our Changing World

A Comparative Approach

By: Lori Kenschaft,Roger Clark,Desiree Ciambrone

Gender Inequality in Our Changing World: A Comparative Approach focuses on the contemporary United States but places it in historical and global context. Written for sociology of gender courses, this textbook identifies conditions that encourage greater or lesser gender inequality, explains how gender and gender inequality change over time, and explores how gender intersects with other hierarchies, especially those related to race, social class, and sexual identity. The authors integrate historical and international materials as they help students think both theoretically and empirically about the causes and consequences of gender inequality, both in their own lives and in the lives of others worldwide.

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Page Count

463

Publisher

Routledge

Published Date

ISBN 10

1317907493

ISBN 13

9781317907497

The Definitive Guide to Google AdWords

Create Versatile and Powerful Marketing and Advertising Campaigns

By: Bart Weller,Lori Calcott

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The Definitive Guide to Google AdWords

Create Versatile and Powerful Marketing and Advertising Campaigns

By: Bart Weller,Lori Calcott

There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power. Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including: Geo-targeting, distribution, and placement of ads Advanced account management and budget strategies Keywords, metrics, and ROI management Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer Mobile marketing implementations and strategies Working with the various APIs available for developers With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.

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Page Count

384

Publisher

Apress

Published Date

ISBN 10

1430240156

ISBN 13

9781430240150

Take it to Heart

CNAs' Solutions to the Staffing Crisis

By: Bethany G. Knight,Lisa Cantrell,Lori Porter

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Take it to Heart

CNAs' Solutions to the Staffing Crisis

By: Bethany G. Knight,Lisa Cantrell,Lori Porter

From Bethany Knight, best-selling author of For Goodness? Sake: A Daily Book of Cheer for Nurse?s Aides and Others Who Care, and Lisa Cantrell and Lori Porter, co-founders of the National Association for Geriatric Nursing Assistants (NAGNA), comes a new book on attracting and rewarding nursing assistants. Armed with extensive experience, the authors take an insightful and probing look at the staffing crisis in long-term care, and offer valuable suggestions to stop CNA turnover. ?We are not the authors, merely the privileged scribes of Take It to Heart: CNAs? Solutions to the Staffing Crisis. Since 1981, we?ve been taught the book?s message by listening to and watching thousands of dedicated nursing assistants. Reading their wisdom as presented here, readers will discover how to end the staffing crisis in long-term care.?

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Page Count

111

Publisher

Hartman Publishing Inc

Published Date

ISBN 10

1888343362

ISBN 13

9781888343366

Women, Power, and Politics

The Fight for Gender Equality in the United States

By: Lori Cox Han,Caroline Heldman

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Women, Power, and Politics

The Fight for Gender Equality in the United States

By: Lori Cox Han,Caroline Heldman

As women continue to gain more prominence as active participants in the American political and electoral process as voters, candidates, and officeholders, it becomes even more important to understand how gender shapes political power and the distribution of resources within our society. There are many areas of research in a variety of disciplines focusing on women, gender, and feminism, and many of them intersect with a discussion of women in American politics. Our goal in writing this book is to present these topics in an interesting, lively, and timely way through an analysis of contemporary political gender-related issues. We hope to have provided just enough of an historical context to get students interested in the evolution of women in American political life, and enough theory and analysis to inspire them to seek more information and knowledge about gender justice today. The study of women and U.S. politics, as well as the role gender plays in the broader political context, has emerged as a powerful voice within the discipline of Political Science in the last few decades. As such, we hope that readers find this text a useful addition to the ongoing dialogue while instructors find it to be a useful pedagogical tool for their courses on women/gender and politics"--

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Page Count

369

Publisher

Oxford University Press

Published Date

ISBN 10

0197694209

ISBN 13

9780197694206

Beyond Accommodation

Everyday Narratives of Muslim Canadians

By: Jennifer Selby,Amelie Barras,Lori G. Beaman

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Beyond Accommodation

Everyday Narratives of Muslim Canadians

By: Jennifer Selby,Amelie Barras,Lori G. Beaman

Problems – of integration, failed political participation, and requests for various kinds of accommodation – seem to dominate the research on minority Muslims in Western nations. Beyond Accommodation offers a different perspective, showing how Muslim Canadians successfully navigate and negotiate their religiosity in the more mundane moments of their lives. Drawing on interviews with Muslims in Montreal and St. John’s, Selby, Barras, and Beaman examine moments in which religiosity is worked out. They critique the model of reasonable accommodation, which has been lauded internationally for acknowledging and accommodating religious and cultural differences. The authors suggest that it disempowers religious minorities by implicitly privileging Christianity and by placing the onus on minorities to make requests for accommodation. The interviewees show that informal negotiation occurs all the time; scholars, however, have not been paying attention. This book advances a new model for studying the navigation and negotiation of religion in the public sphere and presents an alternative picture of how religious difference is woven into the fabric of Canadian society.

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Page Count

284

Publisher

UBC Press

Published Date

ISBN 10

0774838310

ISBN 13

9780774838313

The Healthy Eating and Active Time Club Curriculum

Teaching Children to Live Well

By: Economos, Christina,Collins, Jessica,Irish Hauser, Sonya,Hennessy, Erin

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The Healthy Eating and Active Time Club Curriculum

Teaching Children to Live Well

By: Economos, Christina,Collins, Jessica,Irish Hauser, Sonya,Hennessy, Erin

This book is a great tool for helping teachers instill good eating and physical activity habits in their students. It comes with a web resource that offers activity and food cards, worksheets, and separate activity books for grades 1 to 3. The web resource also contains another complete book, After-School HEAT Club Curriculum, that offers activities for after-school programs that reinforce the print book’s content.

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Page Count

136

Publisher

Human Kinetics

Published Date

ISBN 10

1450423744

ISBN 13

9781450423748

Healthy Eating and Active Time Club with Web Resource

Children in Balance

By: Christina Economos,Jessica Collins,Sonya Irish Hauser,Erin Hennessy,David Hudson,Erin Boyd Kappelhof,Sandra Klemmer,Claire Kozower,Lori Marcotte

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Healthy Eating and Active Time Club with Web Resource

Children in Balance

By: Christina Economos,Jessica Collins,Sonya Irish Hauser,Erin Hennessy,David Hudson,Erin Boyd Kappelhof,Sandra Klemmer,Claire Kozower,Lori Marcotte

This book is a great tool for helping teachers instill good eating and physical activity habits in their students. It comes with a web resource that offers activity and food cards, worksheets, and separate activity books for grades 1 to 3. The web resource also contains another complete book, "After-School HEAT Club Curriculum," that offers activities for after-school programs that reinforce the print book's content.

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Page Count

137

Published Date

ISBN 10

1450492576

ISBN 13

9781450492577

Book's by Lori Marcotte

Gender Inequality in Our Changing World

Gender Inequality in Our Changing World

The Definitive Guide to Google AdWords

The Definitive Guide to Google AdWords

Take it to Heart

Take it to Heart

Women, Power, and Politics

Women, Power, and Politics

Beyond Accommodation

Beyond Accommodation

The Healthy Eating and Active Time Club Curriculum

The Healthy Eating and Active Time Club Curriculum

Healthy Eating and Active Time Club with Web Resource

Healthy Eating and Active Time Club with Web Resource

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