Lon Safko's Books

The Social Media Bible

Tactics, Tools, and Strategies for Business Success

By: Lon Safko

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The Social Media Bible

Tactics, Tools, and Strategies for Business Success

By: Lon Safko

The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, and integration Updates on Twitter and Yammer and new information on Google+ The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

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Page Count

646

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118269748

ISBN 13

9781118269749

Life Is But a Dream

Is Yours the Only Real Reality?

By: Lon Safko

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Life Is But a Dream

Is Yours the Only Real Reality?

By: Lon Safko

Life Is But A Dream" is an intriguing compilation of insights learned during one man's life as he rowed down his stream on his first 50 years of his journey. Each of these seven short stories is filled with compelling observations on the definition of ones' individual reality. They are present in different, interesting, and entertaining plots and are woven around unique perspectives of what your reality is or might be. "Life Is But A Dream" will leave you questioning, "Is mine, the only real reality? Do I create my own reality, the way I live, when I go to heaven, even the people in my life? What is real and what has been created by my own perception of my reality? What can I do to create the reality I really desire?" Row, row, row, your boat gently down your stream and experience these seven compelling short stories that at times may seem all too real when compared with your vision of reality. Understanding these insights might allow for change or create the life, and maybe the afterlife, you want.

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Page Count

104

Publisher

iUniverse

Published Date

ISBN 10

0595341497

ISBN 13

9780595341498

The Social Media Bible

Tactics, Tools, and Strategies for Business Success

By: Lon Safko

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The Social Media Bible

Tactics, Tools, and Strategies for Business Success

By: Lon Safko

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Page Count

646

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118283457

ISBN 13

9781118283455

The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

By: Lon Safko

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The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

By: Lon Safko

Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. Praise for the The Fusion Marketing Bible “As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.” —Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs “Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!” —Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business “Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.” —Erik Qualman, bestselling author of Socialnomics and Digital Leader Includes 21 videos accessible through QR codes

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Page Count

290

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071801138

ISBN 13

9780071801133

Gratuitous Serendipity

The Right Place, the Right Time

By: Lon Safko

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Gratuitous Serendipity

The Right Place, the Right Time

By: Lon Safko

Gratuitous Serendipity is an intriguing compilation of actual accounts of events in one man's life that both changed his life and changed the world (just a little). Gratuitous Serendipity will leave you wondering, just how much each of us play in the role of creating and influencing history. Some stories just take a different look at the world around us, and how information can be put together in a slightly way. Often, just by looking at something different, the same data can produce significantly results. Gratuitous Serendipity is about being in the right place at the right time, and taking action. By the end of this book, you will have a different appreciation of how influential you can be on the events of today that will become tomorrow's history.

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iUniverse

Published Date

ISBN 10

0595341861

ISBN 13

9780595341863

The Social Media Bible

Tactics, Tools, and Strategies for Business Success

By: Lon Safko,David K. Brake

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The Social Media Bible

Tactics, Tools, and Strategies for Business Success

By: Lon Safko,David K. Brake

The Ultimate Guide To Social Media Marketing The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Using the systematic approach presented in this comprehensive guide, you'll learn how to: Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment Determine which social media tactics you should be using with your customers and employees Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business. If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition. www.TheSocialMediaBible.com

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Page Count

842

Publisher

John Wiley & Sons

Published Date

ISBN 10

047049896X

ISBN 13

9780470498965

The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

By: Lon Safko

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The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

By: Lon Safko

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Solve jigsaw puzzle

Age

Page Count

289

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071801146

ISBN 13

9780071801140

Book's by Lon Safko

The Social Media Bible

The Social Media Bible

Life Is But a Dream

Life Is But a Dream

The Social Media Bible

The Social Media Bible

The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

Gratuitous Serendipity

Gratuitous Serendipity

The Social Media Bible

The Social Media Bible

The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

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