How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
In 1993 Liz Tilberis had it all. Having risen to the editorship of British Vogue, she had been hired as editor-in-chief of Harper's Bazaar, the Bible of US fashion. Moving to America with her husband and two small children she presided over the dazzling relaunch of the magazine, instantly becoming one of the most prominent figures in international media and fashion circles. Then, all at once, the rug was pulled out from under her feet. On the eve of her Christmas party, where the guests included the great and the good from Donna Karan, Ralph Lauren and Calvin Klein, to Randolph Hearst and Barbara Walters, Tilberis was diagnosed with third-stage ovarian cancer. This is her extraordinary account of her career in high fashion and her remarkable battle with cancer, told with immense charm, honesty and wit.
Life with Laura'....well, what can I say? Who hasn't had a lively, mischievous daughter? But mine was hell-bent from day one to stamp her mark and wreak havoc on our world wherever she went. She constantly embarrassed us in public with her extrovert behaviour playing to the masses and wrecked shops causing chaos and leaving turmoil in her wake. Everyone said she could make a pig laugh with her antics. This compelling biography is large in content, has 35 captivating 'caught in action' photos and is based on my diaries, pictures and videos. It is driven by my love and fuelled by humour, my own emotions and by interactions with family and friends, and depicts two parents trying desperately to cope. 'Life with Laura' - enjoy the ride! 'We enter Superdrug and I pause momentarily in a small bay by the door to check my list. Big mistake! Laura leans forward from her buggy and pulls on a three-sided, picture-frame style moulding on the wall that displays an advertisement. Oh my, she is demolishing it... and I am on the wrong side to stop her. It is about 3' long with two 18" side struts. She struggles to hold the frame up above her head then bangs one side onto the floor...CRASH!! I am rooted to the spot. All goes deathly quiet and in a loud and clear voice of authority Laura turns round and tells everyone. "It's broken to pieces!" Horrified I take the rest off her and intend to place the two remaining joined pieces on the floor. No such luck...one crashes down...oops! The manager appears scowling and I limply hand him the last bit. "Sorry it's not childproof" is all I can say in her defence. Laura's captive audience is spell-bound. I hear some giggling..........
The second volume of Thora Hird's autobiography begins where Scene and Hird left off, in 1975. After her career in films, Thora Hird describes the period dominated by television roles, beginning with the comedy series In Loving Memory up to her guest apperance in Last of the Summer Wine.
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