Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce in the 21st century. In order that customers and consumers can be targeted effectively, a lasting relationship with each and every one is required. For this to be effectively achieved, there is a need for long-term strategy and technological investment. But where do businesses start? This practical guide is designed to set any organization on the path to planning CRM strategy and offers advice to ensure long-term success. This second edition is revised to take account of research since the first edition, and contains examples.
Elin Petersen knew that she was fortunate; dreamy husband, stunning home, plenty of friends and plenty of money. Who caused it all to come crashing down? How could she deal with the loneliness, money worries and failed relationships that followed? Elin's wake-up call comes in the guise of new friends Mia, Chrissie and Cecilia. They enjoy life, love, dancing and fun and suggest that Elin could change the part she plays in the drama of her own life. She lands a great new job. But career satisfaction and financial security come with a complication, a drop-dead gorgeous father of two, an enigma who doesn't talk about his wife. Finally understanding that happy endings don't come neatly packaged, Elin heads off to the next challenge, fully aware that she must make her own happiness along the way. Winter into Spring interweaves life struggles with musings on female friendship and practical Buddhist philosophy."--Back cover.
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