About this book Introduction 1 Pt. 1 Where are we now? 7 1 Your mission 15 2 Opportunities and threats 23 3 Strengths and weaknesses 38 4 The financial position 57 5 How to diagnose your organisation 97 6 Assessing people, structure and systems 114 Pt. 2 Where are we going? 143 7 Marketing options 147 8 Marketing strategy: focus and priorities 152 9 Choosing between alternatives 162 10 Financing growth 178 11 Acquisitions, mergers, joint ventures and divestments 219 12 Visionary leadership 238 Pt. 3 How will we get there? 253 13 The marketing plan 257 14 The people plan 270 15 Managing change 285 16 The financial plan 302 17 Writing and presenting your business plan 322 18 Exit routes 337 References 352 Index 354 Index of advertisers 356.
Exploring the characteristics of 'champion' enterprises, this guidebook helps entrepreneurs develop professionally and grow their business. It charts the problems owner-managed firms are likely to encounter and suggests ways to anticipate and resolve them.
Combining the symbolism of astrology with that of psychology, the authors show you how to understand depression, the quest for the sublime, the astrology and psychology of aggression, and alchemical symbolism for tracking life changes. Charts.Reading list.
The book, filled with case studies and examples, is designed to support the development of a growth strategy for owner managed businesses by providing frameworks, ideas, inspiration, and a series of assignments.
E-learning is a new, exciting and increasingly popular way of learning for health and social care professionals, both in the pre- and post-qualification stages. However, many people are apprehensive about what it involves and whether they will be able to study effectively in this way. This book is designed to help students and their tutors to become acquainted with the issues and methods around being an online learner in health and social care. It gives practical advice and provides guidance on developing skills and attitudes for successful online learning within health and social care. Based on the authors’ experience of teaching online, the book includes numerous tips and case studies. Topics discussed include: skills and responsibilities for successful online learning the virtual learning environment and using online resources clinical, professional and communication skills online assessment and evaluation. Being an E-learner in Health and Social Care is essential reading for all students undertaking online courses or continuing professional development in nursing, public health, social work, social care and health psychology.
Health and wellbeing are significantly influenced by how professionals plan, design and manage the environment. This book supports those working in the built environment and public health sectors, with the knowledge and insight to maximise health improvement through planning and land use decisions. Supported by examples of policy and approaches, it focuses on implementation and delivery, and sets out what is needed to achieve healthier environments within the parameters of legislative and policy frameworks. It demonstrates how when we harness the art and science of public health spatial planning, can we begin to effect changes to the policies and decisions that shape population health.
When we talk about media and the economy, 'the economy' is usually understood as the macro economy or GDP, while 'the media' usually refers to television and print news, or the digital output of mainstream news providers. But communication about money and the economy in everyday life is far more wide-ranging than this. It is also changing: opportunities to discuss economic matters – whether public or personal – have proliferated online, while new payment systems and shopping platforms embed economic behaviour more deeply into communications infrastructures. Challenging earlier narrow definitions, this ambitious book offers a new framework for thinking about the role of communication in our economic lives. Foregrounding the broader category of communicative practices, the book understands economic life not only in terms of the macro economy, but more sociologically as a set of processes of providing for material wants and needs. How we talk about these wants and needs, and our means for meeting them, is how we come to understand our economic lives as meaningful. The book explores how our economic lives are constructed communicatively in a variety of modes that move through, but also exceed, mass media – from the symbolism of credit cards to the language used by economists, and from social media promotion to debates in online forums. Communication and Economic Life is a vital resource for students and scholars in media and communications and sociology, and for anyone interested in how we talk about economic lives.
From a welcoming garland for the front door to a delightful selection of stocking fillers, an ingenious advent wall hanging to sumptuous satin tree decorations, this book is a glorious collection of more than 100 Christmas craft projects for the entire family to make--and enjoy--together. Incorporating a wide range of craft techniques, some projects in this collection require nothing more than basic skills with paint, scissors and glue, so that even the youngest members of the family can join in the fun, while others employ the more intricate elements of sewing, cross stitch, crochet, knitting and decoupage. Full patterns, diagrams, and easy-to-follow instructions guide readers to celebrate their holiday season with the wondrous gift of creation!
Sara Robetrs and her friend find an old ring which Sara keeps. There are words engraved on the inside of the ring - they are in Welsh, a language she does not understand even though she is Welsh. Eventually she find that if she says the words whilst wearing the ring she is taken back in time.
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