Platinum Rules for Enjoying Life is an inspirational and uplifting book that encourages readers to reflect on ways to enhance their enjoyment of life. Platinum Rules for Enjoying Life contains easy-to-read advice, common-sense guidance and tips for developing skills and activities that bring more pleasure and fulfillment to each day. It contains 40 concise rules organized in five sections: rules for self-improvement, spending time, enhancing relationships, healthy living and enjoying the seasons. Everyone who wants to develop inner peace, joy and contentment is encouraged to read this insightful book. Given today’s modern busy lifestyles, it's easy to overlook our own needs and lose ourselves as we devote all of our time and energy to the needs of others. This little book reminds us all how to stay true to ourselves while living a life of significance on a daily basis.
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.
Packed with engaging examples and case studies from companies including Amazon, IBM, and Pepsi, as well as unique insights from sales professionals across the globe, this comprehensive textbook balances research, theory, and practice to guide students through the art and science of selling in a fast-changing and digital age. The text highlights the emerging role of storytelling, sales analytics and automation in a highly competitive and technological world, and includes exercises and role plays for students to practice as they learn about each stage of the selling process. As well as its focus on selling, the text also provides students with essential sales management skills such as onboarding, coaching, mentoring, and leading salespeople, as well as managing sales pipelines, territories, budgets, systems, and teams when not in the field. Online resources are included to help instructors teaching with the textbook, including PowerPoint slides and a testbank. Chapter overviews and teaching notes for the roleplays included in the text and suggested course projects and worksheets are also provided for instructors. Suitable for courses on selling and sales management at all college and university levels.
The Founders of this nation believed that the government they were creating required a civically educated populace. Such an education aimed to cultivate enlightened, informed, and vigilant citizens who could perpetuate and improve the nation. Unfortunately, America’s contemporary youth seem to lack adequate opportunities, if not also the ability or will, to critically examine the foundations of this nation. An even larger problem is an increasing ambivalence toward education in general. Stepping into this void is a diverse group of educators, intellectuals, and businesspeople, brought together in Civic Education and the Future of American Citizenship to grapple with the issue of civic illiteracy and its consequences. The essays, edited by Elizabeth Kaufer Busch and Jonathan W. White, force us to not only reexamine the goals of civic education in America but also those of liberal education more broadly.
American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obama presidential campaign, which took marketing to a new level of sophistication. Specifically, the book discusses the creation of the Obama brand; how the Obama campaign used database-driven, political microtargeting and high-tech digital media to reach various market segments; and the campaign's development and implementation of new political fundraising techniques. The book also discusses how a candidate who is created as a "brand" must cope with the challenges of "brand management" once in power. Finally, the authors counsel voters on how to arm themselves against the branding and marketing techniques that will be employed by candidates in the 2012 election, and they reflect on what the widespread extension of these techniques to the political process means for American democracy.
During two decades of fighting in Afghanistan, U.S. service members confronted numerous challenges in their mission to secure the country from the threat of al-Qaeda and the Taliban and assist in rebuilding efforts. Because the wars in Iraq and Afghanistan occurred simultaneously, much of the American public conflated them or failed to notice the Afghanistan War; and most of the war's archival material remains classified and closed to civilian researchers. Drawing on interviews and letters home, this book relates the Afghanistan War through the experiences of American troops, with firsthand accounts of both combat and humanitarian operations, the environment, living conditions and interactions with the locals.
Platinum Rules for Enjoying Life is an inspirational and uplifting book that encourages readers to reflect on ways to enhance their enjoyment of life. Platinum Rules for Enjoying Life contains easy-to-read advice, common-sense guidance and tips for developing skills and activities that bring more pleasure and fulfillment to each day. It contains 40 concise rules organized in five sections: rules for self-improvement, spending time, enhancing relationships, healthy living and enjoying the seasons. Everyone who wants to develop inner peace, joy and contentment is encouraged to read this insightful book. Given today’s modern busy lifestyles, it's easy to overlook our own needs and lose ourselves as we devote all of our time and energy to the needs of others. This little book reminds us all how to stay true to ourselves while living a life of significance on a daily basis.
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.
A woman’s journey to uncover the fate of seven RCAF crewmen who perished in the Second World War. For most of her life, Lisa Russ knew little about her second cousin, Robert “Bud” George Alfred Burt. All she had were two grainy photos, a poem Bud had written shortly before his death, and the knowledge that he was a tail gunner in a Lancaster bomber during the Second World War. It was only when Russ—a self-described “discouraged modern-day war bride”—found herself displaced, unemployed, and homesick in Australia that she began to search for a deeper connection to her family back in Canada and stumbled upon the remarkable story of Bud and his fellow crewmen, who were shot down over Stuttgart, Germany, in March of 1944. Just nineteen at the time of his death, Bud was one of the bomber boys of Lancaster II, a member of 408 “Goose” Squadron of the Royal Canadian Air Force. Although he was but one of tens of thousands of long-forgotten Allied soldiers who perished in the War, for Russ he became an emblem of courage and sacrifice. Last Flight to Stuttgart is a riveting story, told in parallel timelines, of one woman’s quest for remembrance of a brave crew and their ill-fated mission. For every leader who has his story told, there are many thousands of servicemen whose stories never come to light. This book honours the marginalised by telling their story.
Magical Transformations on the Early Modern Stage furthers the debate about the cultural work performed by representations of magic on the early modern English stage. It considers the ways in which performances of magic reflect and feed into a sense of national identity, both in the form of magic contests and in its recurrent linkage to national defence; the extent to which magic can trope other concerns, and what these might be; and how magic is staged and what the representational strategies and techniques might mean. The essays range widely over both canonical plays-Macbeth, The Tempest, The Winter’s Tale, The Merry Wives of Windsor, Doctor Faustus, Bartholomew Fair-and notably less canonical ones such as The Birth of Merlin, Fedele and Fortunio, The Merry Devil of Edmonton, The Devil is an Ass, The Late Lancashire Witches and The Witch of Edmonton, putting the two groups into dialogue with each other and also exploring ways in which they can be profitably related to contemporary cases or accusations of witchcraft. Attending to the representational strategies and self-conscious intertextuality of the plays as well as to their treatment of their subject matter, the essays reveal the plays they discuss as actively intervening in contemporary debates about witchcraft and magic in ways which themselves effect transformation rather than simply discussing it. At the heart of all the essays lies an interest in the transformative power of magic, but collectively they show that the idea of transformation applies not only to the objects or even to the subjects of magic, but that the plays themselves can be seen as working to bring about change in the ways that they challenge contemporary assumptions and stereotypes.
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