Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics. The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms. Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach. Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice. Please visit www.routledge.com/cw/hendershot.
In many democracies, voter turnout is low and getting lower. If the people choose not to govern themselves, should they be forced to do so? For Jason Brennan, compulsory voting is unjust and a petty violation of citizens' liberty. The median non-voter is less informed and rational, as well as more biased, than the median voter. According to Lisa Hill, compulsory voting is a reasonable imposition on personal liberty. Hill points to the discernible benefits of compulsory voting and argues that high turnout elections are more democratically legitimate. The authors - both well-known for their work on voting and civic engagement - debate questions such as: • Do citizens have a duty to vote, and is it an enforceable duty? • Does compulsory voting violate citizens' liberty? If so, is this sufficient grounds to oppose it? Or is it a justifiable violation? Might it instead promote liberty on the whole? • Is low turnout a problem or a blessing?
Advocacy Groups uses the Audit standards of responsiveness, inclusiveness, and participation to examine advocacy groups in Canada and assess the ways that they contribute to, or detract from, Canadian democracy. It argues that group activity represents an important form of political participation. Though some interests face greater organizational challenges than others, advocacy groups can play critical compensatory roles for interests that are often unrepresented in traditional political institutions. It also finds that while Canadian advocacy groups employ a wide range of strategies to draw attention to their concerns, those with greater financial resources generally have greater access to government decision-makers. This has been accentuated by recent trends in the reduction of government funding to advocacy groups. The book concludes with several recommendations for 'best practices' that groups can follow in their internal organization and efforts to influence public policy, as well as for actions that governments can take to engage in constructive consultation with groups.
The essential, authoritative guide to microaggressions, revised and updated The revised and updated second edition of Microaggressions in Everyday Life presents an introduction to the concept of microaggressions, classifies the various types of microaggressions, and offers solutions for ending microaggressions at the individual, group, and community levels. The authors—noted experts on the topic—explore the psychological effects of microaggressions on both perpetrators and targets. Subtle racism, sexism, and heterosexism remain relatively invisible and potentially harmful to the wellbeing, self-esteem, and standard of living of many marginalized groups in society. The book examines the manifestations of various forms of microaggressions and explores their impact. The text covers: researching microaggressions, exploring microaggressions in education, identifying best practices teaching about microaggressions, understanding microaggressions in the counseling setting, as well as guidelines for combating microaggressions. Each chapter concludes with a section called "The Way Forward" that provides guidelines, strategies, and interventions designed to help make our society free of microaggressions. This important book: Offers an updated edition of the seminal work on microaggressions Distinguishes between microaggressions and macroaggressions Includes new information on social media as a key site where microaggressions occur Presents updated qualitative and quantitative findings Introduces the concept of microinterventions Contains new coverage throughout the text with fresh examples and new research findings from a wide range of studies Written for students, faculty, and practitioners of psychology, education, social work, and related disciplines, the revised edition of Microaggressions in Everyday Life illustrates the impact microaggressions have on both targets and perpetrators and offers suggestions to eradicate microaggressions.
An exploration of the corrosive effects of overpriced housing, exclusionary zoning, and the flight of the younger population in the Northeast Winner of the 2014 Bruss Silver Award and First-Time Author Award from the National Association of Real Estate Editors Towns with strict zoning are the best towns, aren't they? They're all about preserving local "character," protecting the natural environment, an dmaintaining attractive neighborhoods. Right? In this bold challenge to conventional wisdom, Lisa Prevost strips away the quaint façades of these desirable towns to reveal the uglier impulses behind their proud allegiance to local control. These eye-opening stories illustrate the outrageous lengths to which town leaders and affluent residents will go to prohibit housing that might attract the “wrong” sort of people. Prevost takes readers to a rural second-home community that is so restrictive that its celebrity residents may soon outnumber its children, to a struggling fishing village as it rises up against farmworker housing open to Latino immigrants, and to a northern lake community that brazenly deems itself out of bounds to apartment dwellers. From the blueberry barrens of Down East to the Gold Coast of Connecticut, these stories show how communities have seemingly cast aside the all-American credo of “opportunity for all” in favor of “I was here first.” Prevost links this “every town for itself” mentality to a host of regional afflictions, including a shrinking population of young adults, ugly sprawl, unbearable highway congestion, and widening disparities in income and educational achievement. Snob Zones warns that this pattern of exclusion is unsustainable and raises thought-provoking questions about what it means to be a community in post-recession America.
If you think lottery winning does not change your life, think again. After what happened to Lisa S Gagnon in the past, she knows what she is talking about. She met a gentleman named, Mustafa who she thought was the perfect man for her life. He was caring, compassionate, and understanding. This was what she was looking for all along. He immigrated to Canada from Lebanon in the 1970s. Mustafa and she got married eventually and from their union was born two sweet children named Amina and Nadia on the dates of 1987 and 1991 respectively. Knowing Mustafa for eight years, suddenly decides to go to Lebanon for a family trip. He claimed his life was chaotic and could not think clearly anymore and that he needed to get away from the turmoil to get everything straighten out again. He said Lebanon would be the proper place to do this because he had family there and had their support. Lisa decides to go with him and the children, for fear the children wont have their mother and she didnt have a choice of say in the matter. Stranded, living in fear with a trusted man she thought she knew, now was becoming more possessive and controlling daily. Being betrayed by him, she could not leave Lebanon. She was on a mission like no other to leave with her children. An opportunity arises but turmoil follows. This riveting novel will tear your heart apart like no other.
From birds to fish to polar mammals, there are so many polar animals to learn about. Show Me Polar Animals has more than 100 facts and definitions about animals in the coldest places on Earth.
If the sheer diversity of recent hits from Twelve Years a Slave and Moonlight to Get Out, Black Panther, and BlackkKlansman tells us anything, it might be that there's no such thing as "black film" per se. This book is especially timely, then, in expanding our idea of what black films are and, going back to the 1960s, showing us new and interesting ways to understand them. When critics and scholars write about films from the Blaxploitation movement—such as Cotton Comes to Harlem, Shaft, Superfly, and Cleopatra Jones—they emphasize their importance as films made for black audiences. Consequently, Lisa Doris Alexander points out, a film like the highly popular, Oscar-nominated Blazing Saddles—costarring and co-written by Richard Pryor—is generally left out of the discussion because it doesn't fit the profile of what a black film of the period should be. This is the kind of categorical thinking that Alexander seeks to broaden, looking at films from the 60s to the present day in the context of their time. Applying insights from black feminist thought and critical race theory to one film per decade, she analyzes what each can tell us about the status of black people and race relations in the United States at the time of its release. By teasing out the importance of certain films excluded from the black film canon, Alexander hopes to expand that canon to include films typically relegated to the category of popular entertainment—and to show how these offer more nuanced representations of black characters even as they confront, negate, or parody the controlling images that have defined black filmic characters for decades.
PUBLIC HISTORY PROVIDES A BACKGROUND IN THE HISTORY, PRINCIPLES, AND PRACTICES OF THE FIELD OF PUBLIC HISTORY Public History: An Introduction from Theory to Application is the first text of its kind to offer both historical background on the ways in which historians have collected, preserved, and interpreted history with and for public audiences in the United States since the nineteenth century to the present and instruction on current practices of public history. This book helps us recognize and critically evaluate how, why, where, and who produces history in public settings. This unique textbook provides a foundation for students advancing to a career in the types of spaces–museums, historic sites, heritage tourism, and archives–that require an understanding of public history. It offers a review of the various types of methodologies that are commonly employed including oral history and digital history. The author also explores issues of monuments and memory upon which public historians are increasingly called to comment. Lastly, the textbook includes a section on questions of ethics that public historians must face in their profession. This important book: Contains a synthetic history on the significant individuals and events associated with museums, historic preservation, archives, and oral history. Includes exercises for putting theory into practice Designed to help us uncover hidden histories, construct interpretations, create a sense of place, and negotiate contested memories Offers an ideal resource for students set on working in museums, historic sites, heritage tourism, and more Written for students, Public History: An Introduction from Theory to Application offers in one comprehensive volume a guide to an understanding of the fundamentals of public history in the United States.
Introducing radical counter-visions of race and slavery, and probing the legal and philosophical questions raised by indenture, The Coolie Speaks offers the first critical reading of a massive testimony case from Cuba in 1874. From this case, Yun traces the emergence of a "coolie narrative" that forms a counterpart to the "slave narrative." The written and oral testimonies of nearly 3,000 Chinese laborers in Cuba, who toiled alongside African slaves, offer a rare glimpse into the nature of bondage and the tortuous transition to freedom. Trapped in one of the last standing systems of slavery in the Americas, the Chinese described their hopes and struggles, and their unrelenting quest for freedom. Yun argues that the testimonies from this case suggest radical critiques of the "contract" institution, the basis for free modern society. The example of Cuba, she suggests, constitutes the early experiment and forerunner of new contract slavery, in which the contract itself, taken to its extreme, was wielded as a most potent form of enslavement and complicity. Yun further considers the communal biography of a next-generation Afro-Chinese Cuban author and raises timely theoretical questions regarding race, diaspora, transnationalism, and globalization.
With Explorer’s Guides, expert authors and helpful icons make it easy to locate places of extra value, family-friendly activities, and excellent restaurants and lodgings. Regional and city maps help you get around and What’s Where provides a quick reference on everything from tourist attractions to off-the-beaten-track sites. Along with Amish farms, rolling countryside, and interesting history, Kansas offers rodeos, powwows, pancake races, Renaissance fairs, and spinach festivals. Kansas is known for wheat, cattle, and wide-open spaces, but it also has day spas, boutique hotels, museums, concerts, and vital urban scenes. There’s a lot to see and do here; with an insider guiding you, you can expect extras, like a detailed look at the exciting cultural centers of eastern Kansas, with their fine restaurants, nightlife, and art. There really is no place like Kansas!
This college-level handbook offers a comprehensive and accessible overview of sociological and cultural perspectives on the human body. Organized along the lines of a standard anatomical textbook delineated by body parts and processes, this volume subverts the expected content in favor of providing tools for social and cultural analysis. Students will learn about the human body in its social, cultural, and political contexts, with emphasis on multiple, contested meanings of the body, body parts, and systems. Case studies, examples, and discussion questions are both US-based and international. Advancing critical body studies, the book explicitly discusses bodies in relation to race, class, gender, sexuality, ability, age, health, geography, and citizenship status. The framing is sociological rather than biomedical, attentive to cultural meanings, institutional practices, politics, and social problems. The authors use commonly understood anatomical frames to discuss social, cultural, political, and ethical issues concerning embodiment.
The story of how the women's rights movement began at the Seneca Falls convention of 1848 is a cherished American myth. The standard account credits founders such as Elizabeth Cady Stanton, Susan B. Anthony, and Lucretia Mott with defining and then leading the campaign for women's suffrage. In her provocative new history, Lisa Tetrault demonstrates that Stanton, Anthony, and their peers gradually created and popularized this origins story during the second half of the nineteenth century in response to internal movement dynamics as well as the racial politics of memory after the Civil War. The founding mythology that coalesced in their speeches and writings--most notably Stanton and Anthony's History of Woman Suffrage--provided younger activists with the vital resource of a usable past for the ongoing struggle, and it helped consolidate Stanton and Anthony's leadership against challenges from the grassroots and rival suffragists. As Tetrault shows, while this mythology has narrowed our understanding of the early efforts to champion women's rights, the myth of Seneca Falls itself became an influential factor in the suffrage movement. And along the way, its authors amassed the first archive of feminism and literally invented the modern discipline of women's history. 2015 Mary Jurich Nickliss Prize, Organization of American Historians
WHOEVER SAID MONEY CAN’T BUY HAPPINESS DIDN’T HAVE A BIG ENOUGH SHOE CLOSET! Do you feel torn between buying that new pair of shoes or saving money for your future? Does the stress of thinking about your money situation drive you straight into the arms of your favorite store for some retail therapy? What if there was a way to fund your dreams, that doesn’t require restricting yourself from the things you love? If your heart and wallet are screaming “YES!”, then this book is for you. The Strut approach to money gives women the ultimate roadmap to having it all. Lisa Elle is a smart, funny & stylish financial advisor. She coaches women who have shopping disorders of the overspending kind, who still want to live a life of balance. Let’s not kid ourselves, shoes are as important, as living in financial bliss. Strut: How to Kick Financial ASSets in Sexy Shoes is a comprehensive guide for women who want to have it all, and believe they can. No matter where you are on your financial journey, Lisa’s enthusiasm and insight will give you the clarity, confidence and courage you need to kick ASSets so you can fund your dreams. Strut unites women everywhere who want to stand up, become financially confident and strut their stuff.
Through stories, tips, and spiritual truths this book captures the joy of knitting and inspires readers to share their beautiful creations with those around them.
Lisa Rayne plunges readers into a high-stakes romantic adventure across the Scottish Highlands." —Entertainment Weekly Ailsa Connery has waited three long years to finally escape her enslavement at Stirling Castle and reunite with her clan. But her carefully laid plans are completely destroyed by the arrival of the infamous Highland warrior known as Dubh Mahoun, the Black Devil...who has plans of his own. Kallum MacNeill's fearsome reputation has long allowed him to keep hidden his secret double life of freeing enslaved captives across the land. It's only when he kidnaps a servant lass—quite by accident—that he finds himself facing a wee predicament. He must accompany the lass home or risk her exposing his true identity. It'd be easy enough...if the feisty hellion didn't fight him at every turn. As they make their way to the Highlands, the perils the two must face are surpassed only by their constant sparring. Soon, their heated sniping sparks heat of a totally different kind. The kind that ignites a hunger that could consume them both. Yet the difficult journey is no match for the dangerous secrets they're about to uncover.
Josh Slocum and Lisa Carlson are the two most prominent advocates of consumer rights in dealing with the death industry. Here they combine efforts to inform consumers of their rights and propose long-needed reforms. Slocum is executive director of Funeral Consumers Alliance, a national nonprofit with over 90 local affiliates nationwide. Carlson is executive director of Funeral Ethics Organization, which works with the industry to try to improve ethical standards. In addition to nationwide issues, the book covers state-by-state information needed by anybody who wishes to take charge of funeral arrangements for a loved one, with or without the help of a funeral director. More information about the book and related issues can be found at www.finalrights.org .
With the passage of the Voting Rights Act in 1965, the right of minorities to register and vote was largely secured. It was soon discovered, however, that minority voting did not guarantee the election of minorities or minority-preferred candidates. Indeed, efforts by states and localities in the second half of the 1960s were aimed at denying any substantial minority representation to go along with the ability to cast ballots. Eventually congressional amendments to the Act along with the Supreme Court opinion in Thornburg v. Gingles (1986) have led to efforts to eliminate electoral laws that have the effect of diluting the minority vote, whether or not they were enacted with discriminatory intent. Controversy still surrounds the matter of minority representation, however, because of the ambiguity of certain aspects of the law and because of problems in applying it to the largely single-member district context of the 1990s. This book is the most up-to-date treatment of voting rights law and the numerous controversies surrounding minority representation. The authors have extensive, firsthand experience in both the legal battles and the scholarly examination of these issues. Based on this wealth of experience, they describe the development of the law after 1965, discuss in detail the prevailing Supreme Court interpretation of the Voting Rights Act, and examine discrepancies in federal court interpretations of subsequent actions. They also introduce the reader to technical procedures for establishing standards of representation and measuring discrimination. In the final two chapters, they consider the application of voting rights law to districting in the 1990s along with the implications of recent developments for the future of representation in America.
A guide to home building, renovation, and remodeling for environmentally conscientious readers or home owners looking to promote energy efficiency explains how to reduce one's personal carbon footprint, lower costs, and promote an eco-friendly lifestyle while creating one's dream home. Original.
First published in 2006. This powerful book examines the emotional and psychological impact of racism, culture and identity within the context of racism, and racial identity in treatment. The book's contributors address the invisible aspects of racism (stress, abuse, and trauma), social functioning, domestic violence, and foster care, with a special focus on women and West Indian, Afro-Caribbean, and Mexican clients.Each chapter of Racism and Racial Identity examines a different facet of the impact of race and racism on psychotherapeutic work, emotional healing, and service delivery. The book's contributors draw from years of experience to provide a sociopolitical analysis of racism that places the social construct of race in a historical context.
This book addresses theatre’s contribution to the way we think about ecology, our relationship to the environment, and what it means to be human in the context of climate change. It offers a detailed study of the ways in which contemporary performance has critiqued and re-imagined everyday ecological relationships, in more just and equitable ways. The broad spectrum of ecologically-oriented theatre and performance included here, largely from the UK, US, Canada, Europe, and Mexico, have problematised, reframed, and upended the pervasive and reductive images of climate change that tend to dominate the ecological imagination. Taking an inclusive approach this book foregrounds marginalised perspectives and the multiple social and political forces that shape climate change and related ecological crises, framing understandings of the earth as home. Recent works by Fevered Sleep, Rimini Protokoll, Violeta Luna, Deke Weaver, Metis Arts, Lucy + Jorge Orta, as well as Indigenous activist movements such as NoDAPL and Idle No More, are described in detail.
Starting in the 1860s, the people of Covert, Michigan, broke laws and barriers to attempt what then seemed impossible: to love one's neighbor as oneself. This is the inspiring, true story of an extraordinary town where blacks and whites lived as equals.
This book examines the multiple ways that concepts associated with Native North American indigeneity can contribute to creative and critical approaches to the process of teaching and learning. A must-read for all pre-service and in-service teachers, the book illustrates how applying these new perspectives to the process of teacher education can shed light on new possibilities for curricular reform. This text will be especially useful to social studies educators interested in interdisciplinary approaches to critical curriculum development.
Comprehensive GED study guide that includes online diagnostic tests for each subject, comprehensive review, and two full-length practice tests. -- Adapted from back cover.
Delpit explores a wide range of little-known research that conclusively demonstrates there is no achievement gap at birth and argues that poor teaching, negative stereotypes about African American intellectual inferiority, and a curriculum that still does not adequately connect to poor children's lives all conspire against the education prospects of poor children of color.
Discover the complete social history of the housewife archetype, from colonial America to the 20th century, and re-examine common myths about the “modern woman.” The notion of “housewife” evokes strong reactions. For some, it’s nostalgia for a bygone era, simpler and better times when men were breadwinners and women remained home with the kids. For others, it’s a sexist, oppressive stereotype of women’s work. Either way, housewife is a long outdated concept—or is it? Lisa Selin Davis, known for her smart, viral, feminist, cultural takes, argues that the “breadwinner vs. homemaker” divide is a myth. She charts examples from prehistoric female hunters to working class housewives in the 1930s, from First Ladies to 21st century stay-at-home moms, on a search for answers to the problems of what is referred to as women’s work and motherhood. Davis discovers that women have been sold a lie about what families should be. Housewife unveils a truth: interdependence, rather than independence, is the American way. The book is a clarion call for all women—married or single, mothers or childless—and for men, too, to push for liberation. In Housewife, Davis builds a case for systemic, cultural, and personal change, to encourage women to have the power to choose the best path for themselves.
Over the past twenty years, foreign direct investments have spurred widespread liberalization of the foreign direct investment (FDI) regulatory framework. By opening up to foreign investors and encouraging FDI, which could result in increased capital and market access, many countries have improved the operational conditions for foreign affiliates and strengthened standards of treatment and protection. By assuring investors that their investment will be legally protected with closed bilateral investment treaties (BITs) and double taxation treaties (DTTs), this in turn creates greater interest in FDI.
Home Statistics - Document contact information on the builder, Realtor, title & insurance company and mortgage lender. Also documentation of sq. footage of home & property including wall & floor space of each room (examples of how to figure).
The only gynecological text of its kind—this combined medical reference and surgical procedural atlas gets you fully up to date on everything you need to know A Doody's Core Title for 2024 & 2021! Illustrated cover to cover, Williams Gynecology delivers comprehensive, evidence-based coverage of the full spectrum of gynecologic healthcare and disease management—from benign general gynecology to reproductive endocrinology, infertility, and menopause to female pelvic medicine and reconstructive surgery to gynecologic oncology. Hundreds of original drawings compliment the text. Every chapter of this authoritative guide offers a practical template enabling you to approach every diagnosis and treatment consistently and accurately—while treatment algorithms, differential diagnosis boxes, and other features make finding the right answers quick and easy. The Aspects of Gynecologic Surgery and Atlas of Gynecologic Surgery section covers benign gynecologic conditions, minimally invasive surgery, surgeries for female pelvic reconstruction, and surgeries for gynecologic malignancies. NEW content on minimally invasive procedures, benign gynecology, urogynecology, gynecologic oncology, and reproductive endocrinology 450+ full-color figures depicting operative techniques Illustrated gynecologic anatomy chapter—invaluable for surgeons Covers a wide range of surgical operations—each one illustrated in painstaking detail A cost-effective option to purchasing two separate textbooks
The only gynecology textbook to combine a comprehensive medical reference and a full color surgical atlas in one beautifully illustrated volume A Doody's Core Title for 2017! Williams Gynecology, Third Edition is specifically designed as a practical quick-reference guide for practicing gynecologists and residents, but it will also appeal to clerkship medical students, nurse practitioners, and physician assistants. Williams Gynecology provides comprehensive coverage of the full spectrum of gynecologic healthcare and disease management, including benign general gynecology; reproductive endocrinology, infertility, and menopause; female pelvic medicine and reconstructive surgery; and gynecologic oncology. The surgical management sections include Aspects of Gynecologic Surgery and Atlas of Gynecologic Surgery, which covers Surgeries of Benign Gynecologic Conditions, Minimally Invasive Surgery, Surgeries for Female Pelvic Reconstruction, and Surgeries for Gynecologic Malignancies. Williams Gynecology, Third Edition is beautifully illustrated, with hundreds of original drawings for both the surgical atlas and medical reference portions. Each chapter follows a practical template for a consistent approach to diagnosis and treatment. With its extensive use of treatment algorithms, differential diagnosis boxes, and other elements, this book is also a reliable quick-reference. The third edition has been revised to keep up with new and expanded content on the latest topics, including minimally invasive procedures, benign gynecology, and the subspecialties of urogynecology, gynecologic oncology, and reproductive endocrinology. The authors are internationally known practitioners affiliated with Parkland Memorial Hospital/University of Texas Southwestern Medical Center at Dallas, Massachusetts General Hospital/Harvard Medical School, and the National Institutes for Health. Features • Two resources in one—full-color medical text and surgical atlas—conveniently surveys the entire spectrum of gynecologic disease, including general gynecology, reproductive endocrinology and infertility, urogynecology, and gynecologic oncology • Completely illustrated atlas of gynecologic surgery contains over 450 full color figures that illuminate operative techniques • Unique templated text design ensures a consistent approach to diagnosis and treatment • Strong procedure orientation covers a vast array of surgical operations, which are illustrated in detail • Evidence-based discussion of disease evaluation reinforces and supports the clinical relevance of the book’s diagnostic and treatment methods • Distinguished authorship team from the same Parkland Memorial Hospital ObGyn department responsible for Williams Obstetrics—the leading reference in obstetrics for more than a century • Heavily illustrated gynecologic anatomy chapter created with the surgeon in mind to emphasize critical anatomy for successful surgery • New artist drawings of minimally invasive procedures, urogynecology, and gynecologic oncology • Numerous illustrations, photographs, tables, and treatment algorithms
The only gynecology resource that combines a full-color text and a procedural atlas—revised and updated Part medical text, part surgical atlas, Williams Gynecology is written by the renowned team of ob-gyn clinicians at Dallas’ Parkland Hospital who are responsible for the landmark Williams Obstetrics. The new edition of Williams Gynecology maintains the consistent tone, leading-edge clinical insights, and quality illustrations of the successful first edition, while expanding and refreshing its content to keep pace with the most recent developments in this dynamic field. The many important topics covered in Williams Gynecology are evidence-based, yet the book is specifically designed as a practical quick-reference guide, aided throughout by helpful teaching points. Reflecting the latest clinical perspectives and research, the second edition features outstanding new coverage of minimally invasive procedures, robotics, and gynecologic anatomy. Features Two resources in one—full-color medical text and surgical atlas—conveniently surveys the entire spectrum of gynecologic disease, including general gynecology, reproductive endocrinology and infertility, urogynecology, and gynecologic oncology Atlas of gynecologic surgery contains 450 figures that illustrate operative techniques Unique consistent text design for an efficient approach to diagnosis and treatment Strong procedure orientation covers a vast array of surgical operations, which are illustrated in detail Evidence-based discussion of disease evaluation reinforces and supports the clinical relevance of the book’s diagnostic and treatment methods Distinguished authorship from the same Parkland Hospital-based team which edited Williams Obstetrics—the leading reference in obstetrics for more than a century Newly illustrated gynecologic anatomy chapter created with the surgeon in mind to emphasize critical anatomy for successful surgery New coverage of minimally invasive procedures and robotics, the latest procedures in gynecologic oncology, and in-vitro fertilization Numerous illustrations, photographs, tables, and treatment algorithms
Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics. The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms. Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach. Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice. Please visit www.routledge.com/cw/hendershot.
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