Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: The ins and outs of this brave new world of digital marketing The specific techniques needed to achieve high customer engagement The modern innovations that help you outperform the competition The best targeting and positioning practices for today's digital era How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.
Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: The ins and outs of this brave new world of digital marketing The specific techniques needed to achieve high customer engagement The modern innovations that help you outperform the competition The best targeting and positioning practices for today's digital era How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.
An African-American woman is determined to fight her attraction to a white businessman after she discovers he's a senior executive at the firm that's just hired her. Original.
Scientific Characters chronicles the contests over character, knowledge, trust, and truth in a politically charged scientific controversy that erupted after a 1994 Chicago Tribune headline: "Fraud in Breast Cancer Research: Doctor Lied on Data for Decade." Moving back and forth between news coverage, medical journals, letters to the editor, and oncology pamphlets, Lisa Keränen draws insights from rhetoric, literary studies, sociology, and science studies to analyze the roles of character in shaping the outcomes of the "Datagate" controversy.
Few would dispute the notion that law has a tremendous impact on modern life. But social scientists who study the dynamics of family, work, and other important social institutions often ignore the pervasive influence of law. This introduction to the legal world and the sociology of law shows how social scientists can better account for the influences of legal issues in a wide range of social settings. Incorporating historical and cross-cultural research into her book, Lisa J. McIntyre explains the general effects of law on interpersonal relations, the concept of the civil contract, and the relationship between law and social norms. She discusses why some societies and domains within societies have more law than others and shows that, contrary to popular wisdom, law is not only a reflection of social values but also fundamental to the formation of those values.
Creating Their Own Image marks the first comprehensive history of African-American women artists, from slavery to the present day. Using an analysis of stereotypes of Africans and African-Americans in western art and culture as a springboard, Lisa E. Farrington here richly details hundreds ofimportant works--many of which deliberately challenge these same identity myths, of the carnal Jezebel, the asexual Mammy, the imperious Matriarch--in crafting a portrait of artistic creativity unprecedented in its scope and ambition. In these lavishly illustrated pages, some of which feature imagesnever before published, we learn of the efforts of Elizabeth Keckley, fashion designer to Mary Todd Lincoln; the acclaimed sculptor Edmonia Lewis, internationally renowned for her neoclassical works in marble; and the artist Nancy Elizabeth Prophet and her innovative teaching techniques. We meetLaura Wheeler Waring who portrayed women of color as members of a socially elite class in stark contrast to the prevalent images of compliant maids, impoverished malcontents, and exotics "others" that proliferated in the inter-war period. We read of the painter Barbara Jones-Hogu's collaboration onthe famed Wall of Respect, even as we view a rare photograph of Hogu in the process of painting the mural. Farrington expertly guides us through the fertile period of the Harlem Renaissance and the "New Negro Movement," which produced an entirely new crop of artists who consciously imbued their workwith a social and political agenda, and through the tumultuous, explosive years of the civil rights movement. Drawing on revealing interviews with numerous contemporary artists, such as Betye Saar, Faith Ringgold, Nanette Carter, Camille Billops, Xenobia Bailey, and many others, the second half ofCreating Their Own Image probes more recent stylistic developments, such as abstraction, conceptualism, and post-modernism, never losing sight of the struggles and challenges that have consistently influenced this body of work. Weaving together an expansive collection of artists, styles, andperiods, Farrington argues that for centuries African-American women artists have created an alternative vision of how women of color can, are, and might be represented in American culture. From utilitarian objects such as quilts and baskets to a wide array of fine arts, Creating Their Own Imageserves up compelling evidence of the fundamental human need to convey one's life, one's emotions, one's experiences, on a canvas of one's own making.
The Change Leadership Group at the Harvard School of Education has, through its work with educators, developed a thoughtful approach to the transformation of schools in the face of increasing demands for accountability. This book brings the work of the Change Leadership Group to a broader audience, providing a framework to analyze the work of school change and exercises that guide educators through the development of their practice as agents of change. It exemplifies a new and powerful approach to leadership in schools.
For decades, historians have primarily analyzed charges of black-on-white rape in the South through accounts of lynching or manifestly unfair trial proceedings, suggesting that white southerners invariably responded with extralegal violence and sham trials when white women accused black men of assault. Lisa Lindquist Dorr challenges this view with a careful study of legal records, newspapers, and clemency files from early-twentieth-century Virginia. White Virginians' inflammatory rhetoric, she argues, did not necessarily predict black men's ultimate punishment. While trials were often grand public spectacles at which white men acted to protect white women and to police interracial relationships, Dorr points to cracks in white solidarity across class and gender lines. At the same time, trials and pardon proceedings presented African Americans with opportunities to challenge white racial power. Taken together, these cases uncover a world in which the mandates of segregation did not always hold sway, in which whites and blacks interacted in the most intimate of ways, and in which white women and white men saw their interests in conflict. In Dorr's account, cases of black-on-white rape illuminate the paradoxes at the heart of segregated southern society: the tension between civilization and savagery, the desire for orderly and predictable racial boundaries despite conflicts among whites and relationships across racial boundaries, and the dignity of African Americans in a system dependent on their supposed inferiority. The rhetoric of protecting white women spoke of white supremacy and patriarchy, but its practice revealed the limits of both.
Dedicated to organizing workers from diverse racial, ethnic, and religious backgrounds, many of whom were considered "unorganizable" by other unions, the progressive New York City-based labor union District 65 counted among its 30,000 members retail clerks, office workers, warehouse workers, and wholesale workers. In this book, Lisa Phillips presents a distinctive study of District 65 and its efforts to secure economic equality for minority workers in sales and processing jobs in small, low-end shops and warehouses throughout the city. Phillips shows how organizers fought tirelessly to achieve better hours and higher wages for "unskilled," unrepresented workers and to destigmatize the kind of work they performed. Closely examining the strategies employed by District 65 from the 1930s through the early Cold War years, Phillips assesses the impact of the McCarthy era on the union's quest for economic equality across divisions of race, ethnicity, and skill. Though their stories have been overshadowed by those of auto, steel, and electrical workers who forced American manufacturing giants to unionize, the District 65 workers believed their union provided them with an opportunity to re-value their work, the result of an economy inclining toward fewer manufacturing jobs and more low-wage service and processing jobs. Phillips recounts how District 65 first broke with the CIO over the latter's hostility to left-oriented politics and organizing agendas, then rejoined to facilitate alliances with the NAACP. In telling the story of District 65 and detailing community organizing efforts during the first part of the Cold War and under the AFL-CIO umbrella, A Renegade Union continues to revise the history of the left-led unions of the Congress of Industrial Organizations.
Adults need playgrounds. In 1907, the Canadian government designated a vast section of the Rocky Mountains as Jasper Forest Park. Tourists now play where Native peoples once lived, fur traders toiled, and Métis families homesteaded. In Culturing Wilderness in Jasper National Park, I.S. MacLaren and eight other writers unearth the largely unrecorded past of the upper Athabasca River watershed, and bring to light two centuries' worth of human history, tracing the evolution of trading routes into the Rockies' largest park. Serious history enthusiasts and those with an interest in Canada's national parks will find a sense of connection in this long overdue study of Jasper.
The movement from young adulthood through coupling and the transition to parenthood may be among the most universal adult developmental transitions. These passages hold interest for all of us, but especially for those who study the psychological, familial, and sociocultural components of development, all of which interact and influence each other. This book enhances understanding of family-life development by shedding light on the meanings that family members ascribe to the developmental process of becoming a family. This is achieved through qualitative analysis of narratives through which individuals and families explain themselves, their thinking, and their behavior. These family narratives are windows into individual and family identity, as well as descriptions of connections to others. The book addresses issues including identity, child characteristics, social support, and work. Each chapter includes a review of seminal literature, parents' comments and ideas about the topic, and a discussion of practice, policy, and research implications.
A groundbreaking and extensively researched account of the 1960s London art scene In the 1960s, London became a vibrant hub of artistic production. Postwar reconstruction, jet air travel, television arts programs, new color supplements, a generation of young artists, dealers, and curators, the influx of international film companies, the projection of “creative Britain” as a national brand—all nurtured and promoted the emergence of London as “a new capital of art.” Extensively illustrated and researched, this book offers an unprecedented, rich account of the social field that constituted the lively London scene of the 1960s. In clear, fluent prose, Tickner presents an innovative sequence of critical case studies, each of which explores a particular institution or event in the cultural life of London between 1962 and 1968. The result is a kaleidoscopic view of an exuberant decade in the history of British art.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.