Ready to generate sales, build brand buzz, and watch your cash flow soar? Entrepreneurs, prepare for takeoff! Pilot to Profit clears up the confusion of modern entrepreneurship—so you can build a smart, successful, and sustainable business with sky-high returns. If you find yourself overwhelmed with questions—Do I really need to be on Instagram, Facebook and Twitter? How do these other people command such high fees (and how can I)? How do I double my profits this year without doubling the work?—this book can provide answers to help you get unstuck, as well as proven strategies to help your business get found and turn connections into paying customers, whether you’re an established enterprise or just starting out. Learn how to: Gain a stronger money mindset and stop sabotaging your ability to be paid what you’re worth for the work you do Set your money-making “radar” on high alert Create a clearly defined business model that maximizes what comes in, with less effort put out Find the right channels to grow your business so you can reach more people Create content that raises your credibility and puts you on the map (because without great content, your business might never be found) Use email and social media to grow your fan base Lastly, you’ll walk away understanding how to sell what you do, whom to sell it to, and precisely how to find and connect with those people. This book takes you step-by-step on your journey to building a successful, profitable business you love. With Pilot to Profit, you’re officially cleared for takeoff.
Ready to generate sales, build brand buzz, and watch your cash flow soar? Entrepreneurs, prepare for takeoff! Pilot to Profit clears up the confusion of modern entrepreneurship—so you can build a smart, successful, and sustainable business with sky-high returns. If you find yourself overwhelmed with questions—Do I really need to be on Instagram, Facebook and Twitter? How do these other people command such high fees (and how can I)? How do I double my profits this year without doubling the work?—this book can provide answers to help you get unstuck, as well as proven strategies to help your business get found and turn connections into paying customers, whether you’re an established enterprise or just starting out. Learn how to: Gain a stronger money mindset and stop sabotaging your ability to be paid what you’re worth for the work you do Set your money-making “radar” on high alert Create a clearly defined business model that maximizes what comes in, with less effort put out Find the right channels to grow your business so you can reach more people Create content that raises your credibility and puts you on the map (because without great content, your business might never be found) Use email and social media to grow your fan base Lastly, you’ll walk away understanding how to sell what you do, whom to sell it to, and precisely how to find and connect with those people. This book takes you step-by-step on your journey to building a successful, profitable business you love. With Pilot to Profit, you’re officially cleared for takeoff.
A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape. Masterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any marketer, regardless of their seniority or sector. It focuses particularly on a value-based approach, providing insights that will allow the reader to recognise and effectively target the customers, platforms and approaches that will have the greatest returns. In today's marketing world, your personal brand, the relationships you build and the expertise you share has the capacity to move you from best kept secret to highly sought expert. This is mainly contingent upon the value-based marketing you create. With this book, readers will gain the combined experience and wisdom of its co-authors Alan Weiss and Lisa Larter. Alan brings his decades of experience as a consultant and entrepreneur to provide practical, motivational guidance, while Lisa brings her expertise as a digital marketer and strategist to provide fascinating research-based insights into marketing strategy. Social and technological developments have transformed both the nature and impact of marketing. Previously, large sums of money could almost guarantee that a new campaign would be noticed, or that new branding would become iconic. Yet, with the onset of social media and the downturn in traditional media avenues, the primary platforms for marketing have become democratised. While access to such platforms may be easy and often cheap, they are competitive battlegrounds in which a marketer must vie for the customer's attention with any number of distractions or competitors. Only through the value-based approaches outlined in Masterful Marketing will your marketing efforts stand out in this crowd and draw in customers.
The zany characters of The STEAM Team will guide kids through this engaging, fact packed kid's book all about the key subjects - science, technology, engineering, art, and math. An excellent introduction for children ages 5-7 to understanding these concepts, The STEAM Team is a colorful, well-presented education book for children that will get your little ones crazy for STEAM subjects! This brightly illustrated science book for kids breaks down STEAM subjects and complicated ideas into fun and easily understandable pieces. Join The STEAM Team to unravel the mysteries of science for kids - find out how robots work, what a food chain is, where lightning comes from, and much more! The STEAM Team characters (Science, Technology, Engineering, Art, and Math) guide the reader through the book and are always on hand with tips, fun facts, and simple explanations. The ingeniousness of The STEAM Team is the characters - keeping little ones engaged and engrossed throughout. In these pages the Team cover living things, the human body, space, physics, geography, math, engineering, and chemistry. This book is a fantastic first children's book for kids starting to learn STEAM subjects in school, or who are developing an insatiable interest in the world around them. Meet The Steam Team! The STEAM Team is made up of five cool characters (subjects) that work together to show you how the world works. Science is all about asking questions and discovering the answers to explain how things work. Technology uses science to create new machines and effective ways of doing things. Engineering is all about finding and designing solutions to problems - using science, technology, and math. Art is all about using your imagination and style to create brilliant new things. Math is about numbers, patterns, and problem solving. They are the perfect team to teach you all about STEAM - Science, Technology, Engineering, Art, and Math! Find out what science is, why it is so important, and how it relates to the world around you. Discover how machines work, what a food web is, why boats float, where lightning comes from, and much much more! From Amphibians to Darwin to the Internet, this book is full of interesting STEAM facts covering: - The Universe - Plants - Robots - The human body - Measuring - Climate Change - And so much more! If you are looking to add more books to your collection that answer the questions about the world, give Ask A Scientist a try for the little "why?" askers in your life.
The ideal companion to developing the essential skills needed to undertake the core module of criminal law as part of undergraduate study of law or a qualifying GDL/CPE conversion course. Providing support for learning and revision throughout, the key skills are demonstrated in the context of the core topics of study with expertly written example sets of notes, followed by opportunities to learn and test your knowledge by creating and maintaining your own summaries of the key points. The chapters are reinforced with a series of workpoints to test your analytical, communication and organisational skills; checkpoints, to test recall of the essential facts; and research points, to practice self-study and to gain familiarity with legal sources. "Course Notes: Criminal Law" is designed for those keen to succeed in examinations and assessments with view to taking you one step further towards the development of the professional skills required for your later career. In addition, concepts are set out both verbally and in diagrammatic form for clarity, and the essential case law is displayed in a series of straightforward and indisposable tables illustrating how best to analyse and compare legal points as expressed by the opinions of the authorities in each case. To check your answers to questions examples are provided online along with sample essay plans and web links to useful web sites and sources at www.unlockingthelaw.co.uk, making this the ideal resource to guide you through the demands of compiling and revising the information you will need for your exams.
Citing recent examples including Enron, Arthur Andersen, andWorldCom, Permission to Steal explores what went wrong andadvocates a universal reassessment of what is considered“good” in corporate America. A fascinating exploration of the recent corporate scandalswhich have rocked the global business community. Written with sharp and compelling style, suitable for students,professionals, and general readers. Companion website offers discussion points for the book as wellas an up-to-date chronology of ongoing corporate scandals.
The summer Lisa A. Phillips turned thirty, she fell in love with someone who didn’t return her feelings. She became obsessed, following him around, calling him compulsively, and talking about him endlessly. One desperate morning, after she snuck into his apartment building, he picked up a baseball bat to protect himself and threatened to dial 911. Her unrequited love had changed her from a sane, conscientious college teacher and radio reporter into someone she barely recognized—someone who had taken her yearning much too far. In Unrequited, Phillips explores the tremendous force of obsessive love in women’s lives. She argues that it needs to be understood, respected, and channeled for personal growth—yet it also has the potential to go terribly awry. Interweaving her own story with frank interviews and in-depth research in science, psychology, cultural history, and literature, Phillips describes how romantic obsession takes root, grows, and strongly influences our thoughts and behaviors. Going beyond images of creepy, fatally attracted psychos, male fantasies of unbridled female desire, and the platitudes of self-help books, Phillips offers compelling insights to help any woman who has experienced unrequited obsessive love and been mystified and troubled by its grip. “An ingenious hybrid of memoir, case study, scientific inquiry, and intellectual history not only of unrequited love but of Love, full stop, with a capital L.”—Washington Post “There is no cure for the pain of rejection, although researchers are working on it. Until then, Phillips suggests we ‘honor passion by confining and using it instead of letting it diminish us.’”—Chicago Tribune
Explores how film analysis can take account of the presence of digital images in cinema. Not just for digital effects enthusiasts, this book is essential for anyone interested in how to approach film critically: it is a toolbox for contemporary film analy
A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape. Masterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any marketer, regardless of their seniority or sector. It focuses particularly on a value-based approach, providing insights that will allow the reader to recognise and effectively target the customers, platforms and approaches that will have the greatest returns. In today's marketing world, your personal brand, the relationships you build and the expertise you share has the capacity to move you from best kept secret to highly sought expert. This is mainly contingent upon the value-based marketing you create. With this book, readers will gain the combined experience and wisdom of its co-authors Alan Weiss and Lisa Larter. Alan brings his decades of experience as a consultant and entrepreneur to provide practical, motivational guidance, while Lisa brings her expertise as a digital marketer and strategist to provide fascinating research-based insights into marketing strategy. Social and technological developments have transformed both the nature and impact of marketing. Previously, large sums of money could almost guarantee that a new campaign would be noticed, or that new branding would become iconic. Yet, with the onset of social media and the downturn in traditional media avenues, the primary platforms for marketing have become democratised. While access to such platforms may be easy and often cheap, they are competitive battlegrounds in which a marketer must vie for the customer's attention with any number of distractions or competitors. Only through the value-based approaches outlined in Masterful Marketing will your marketing efforts stand out in this crowd and draw in customers.
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.