With page after page of stimulating possibilities, this book guides you on an uncompromising journey to visually dynamic, conceptually provocative, utterly original art. Embrace the spirit of creative play, break out of your comfort zone, and take your art to a whole new level. In her follow-up to the popular Art Revolution, Lisa L. Cyr delves deeper into an inspiring range of two and three-dimensional mixed-media techniques. Discover fresh, alternative ways to apply and manipulate painting media, transform surfaces, and create distinctive, message-driven work. Inside you'll find: • A wide array of unconventional tools, materials and processes that help artists blaze their own unique and creative paths • 12 step-by-step demonstrations highlighting specific experimental techniques, including freeform painting, making custom tools, and building dimension into a surface with inlaid boxes • 3 feature demonstrations showing mixed-media processes at play in the creation of original artworks, from concept to completion • A chapter on creative self-promotion revealing the latest marketing and presentation strategies for the working artist
This book enables creative professionals, both seasoned and newcomer, to confidently employ alternative approaches and techniques in their work. The inclusion of insightful technical tips takes the fear out of venturing outside the norm, eliminating any unthought of repercussions. In addition, many projects include cost-effective alternatives to achieving similar high-end effects. As creatives push the envelope and break new ground, the industry evolves and grows as a result." --Cover.
Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way. This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost. Featuring 140 diverse promotions, Innovative Promotions at Work: A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers' six most important questions: What was the promotion for? What was the concept? What was the goal? What were the challenges? What did the client require? Last, how successful was the piece? The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.
With an unprecedented array of media and digital tools at their disposal, today's artists are faced with unlimited possibilities for creative experimentation. Never before has there been such innovation in the way art can be conceptualized, produced and presented. Art Revolution is on the cutting-edge, exploring how artists are reinterpreting, reinventing and redefining everything from the surfaces on which they work to the way viewers interact with their finished pieces. This book ventures off the beaten path to track the creative directions and signature styles of twenty-one of today's most visionary artists, including Dave McKean, David Mack, Marshall Arisman and Cynthia von Buhler. Brilliantly illustrated with inventive examples of two-dimensional, three-dimensional, digital and new media art, Art Revolution will inspire you to break out of the confines of traditional thinking, push your content to a higher level, and revolutionize your personal approach to art.
With page after page of stimulating possibilities, this book guides you on an uncompromising journey to visually dynamic, conceptually provocative, utterly original art. Embrace the spirit of creative play, break out of your comfort zone, and take your art to a whole new level. In her follow-up to the popular Art Revolution, Lisa L. Cyr delves deeper into an inspiring range of two and three-dimensional mixed-media techniques. Discover fresh, alternative ways to apply and manipulate painting media, transform surfaces, and create distinctive, message-driven work. Inside you'll find: • A wide array of unconventional tools, materials and processes that help artists blaze their own unique and creative paths • 12 step-by-step demonstrations highlighting specific experimental techniques, including freeform painting, making custom tools, and building dimension into a surface with inlaid boxes • 3 feature demonstrations showing mixed-media processes at play in the creation of original artworks, from concept to completion • A chapter on creative self-promotion revealing the latest marketing and presentation strategies for the working artist
Brimming with ideas for promotional campaigns Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative, and possess up-to-date production know-how. The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and descriptive text dissects the essential design elements that make each promotion unique and effective. This book will enable seasoned professionals and less-experienced designers to choose the right options for their job, budget, ability, and the market they are trying to reach.
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