Lisa D. Spiller's Books

Branding the Candidate

Marketing Strategies to Win Your Vote

By: Lisa D. Spiller,Jeff Bergner

Write a review Read reviews Take a Quiz Solve Book Puzzle

Branding the Candidate

Marketing Strategies to Win Your Vote

By: Lisa D. Spiller,Jeff Bergner

American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obama presidential campaign, which took marketing to a new level of sophistication. Specifically, the book discusses the creation of the Obama brand; how the Obama campaign used database-driven, political microtargeting and high-tech digital media to reach various market segments; and the campaign's development and implementation of new political fundraising techniques. The book also discusses how a candidate who is created as a "brand" must cope with the challenges of "brand management" once in power. Finally, the authors counsel voters on how to arm themselves against the branding and marketing techniques that will be employed by candidates in the 2012 election, and they reflect on what the widespread extension of these techniques to the political process means for American democracy.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

228

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313394059

ISBN 13

9780313394058

Platinum Rules for Enjoying Life

By: Sylvia Weinstein Craft,Lisa D. Spiller

Write a review Read reviews Take a Quiz Solve Book Puzzle

Platinum Rules for Enjoying Life

By: Sylvia Weinstein Craft,Lisa D. Spiller

Platinum Rules for Enjoying Life is an inspirational and uplifting book that encourages readers to reflect on ways to enhance their enjoyment of life. Platinum Rules for Enjoying Life contains easy-to-read advice, common-sense guidance and tips for developing skills and activities that bring more pleasure and fulfillment to each day. It contains 40 concise rules organized in five sections: rules for self-improvement, spending time, enhancing relationships, healthy living and enjoying the seasons. Everyone who wants to develop inner peace, joy and contentment is encouraged to read this insightful book. Given today’s modern busy lifestyles, it's easy to overlook our own needs and lose ourselves as we devote all of our time and energy to the needs of others. This little book reminds us all how to stay true to ourselves while living a life of significance on a daily basis.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

109

Publisher

Morgan James Publishing

Published Date

ISBN 10

1636982158

ISBN 13

9781636982151

Direct, Digital & Data-Driven Marketing

By: Lisa Spiller

Write a review Read reviews Take a Quiz Solve Book Puzzle

Direct, Digital & Data-Driven Marketing

By: Lisa Spiller

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

1012

Publisher

SAGE

Published Date

ISBN 10

1529712297

ISBN 13

9781529712292

Selling & Sales Management

Developing Skills for Success

By: Lisa Spiller

Write a review Read reviews Take a Quiz Solve Book Puzzle

Selling & Sales Management

Developing Skills for Success

By: Lisa Spiller

Packed with engaging examples and case studies from companies including Amazon, IBM, and Pepsi, as well as unique insights from sales professionals across the globe, this comprehensive textbook balances research, theory, and practice to guide students through the art and science of selling in a fast-changing and digital age. The text highlights the emerging role of storytelling, sales analytics and automation in a highly competitive and technological world, and includes exercises and role plays for students to practice as they learn about each stage of the selling process. As well as its focus on selling, the text also provides students with essential sales management skills such as onboarding, coaching, mentoring, and leading salespeople, as well as managing sales pipelines, territories, budgets, systems, and teams when not in the field. Online resources are included to help instructors teaching with the textbook, including PowerPoint slides and a testbank. Chapter overviews and teaching notes for the roleplays included in the text and suggested course projects and worksheets are also provided for instructors. Suitable for courses on selling and sales management at all college and university levels.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

423

Publisher

SAGE

Published Date

ISBN 10

1529765013

ISBN 13

9781529765014

Platinum Rules for Enjoying Life

By: Sylvia Weinstein Craft,Lisa D. Spiller

Write a review Read reviews Take a Quiz Solve Book Puzzle

Platinum Rules for Enjoying Life

By: Sylvia Weinstein Craft,Lisa D. Spiller

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

109

Publisher

Morgan James Publishing

Published Date

ISBN 10

1636982158

ISBN 13

9781636982151

Book's by Lisa D. Spiller

Branding the Candidate

Branding the Candidate

Platinum Rules for Enjoying Life

Platinum Rules for Enjoying Life

Direct, Digital & Data-Driven Marketing

Direct, Digital & Data-Driven Marketing

Selling & Sales Management

Selling & Sales Management

Platinum Rules for Enjoying Life

Platinum Rules for Enjoying Life

Username

Password

Username

Password

Password again

Birthday

Email