Brimming with ideas for promotional campaigns Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative, and possess up-to-date production know-how. The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and descriptive text dissects the essential design elements that make each promotion unique and effective. This book will enable seasoned professionals and less-experienced designers to choose the right options for their job, budget, ability, and the market they are trying to reach.
With page after page of stimulating possibilities, this book guides you on an uncompromising journey to visually dynamic, conceptually provocative, utterly original art. Embrace the spirit of creative play, break out of your comfort zone, and take your art to a whole new level. In her follow-up to the popular Art Revolution, Lisa L. Cyr delves deeper into an inspiring range of two and three-dimensional mixed-media techniques. Discover fresh, alternative ways to apply and manipulate painting media, transform surfaces, and create distinctive, message-driven work. Inside you'll find: • A wide array of unconventional tools, materials and processes that help artists blaze their own unique and creative paths • 12 step-by-step demonstrations highlighting specific experimental techniques, including freeform painting, making custom tools, and building dimension into a surface with inlaid boxes • 3 feature demonstrations showing mixed-media processes at play in the creation of original artworks, from concept to completion • A chapter on creative self-promotion revealing the latest marketing and presentation strategies for the working artist
Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way. This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost. Featuring 140 diverse promotions, Innovative Promotions at Work: A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers' six most important questions: What was the promotion for? What was the concept? What was the goal? What were the challenges? What did the client require? Last, how successful was the piece? The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.
At age 17, Plato disclosed that he had been certain his whole life that he would die-most likely by being shot on the street like other Black young men he knew-by the age of 18. As his 18th birthday approached, Plato planned to spend his birthday alone, reflecting on the reality that he might have a future. As he approached adulthood and the transition out of foster care, the many possibilities seemed miraculous to him"--
The book traces growing state intervention in the rural areas of Tunisia and Libya in the middle 1800s and the diverging development of the two countries during the period of European rule. State formation accelerated in Tunisia under the French with the result that, with independence, interest-based policy brokerage became the principal form of political organization. For Libya, where the Italians dismantled the pre-colonial administration, independence brought with it the revival of kinship as the basis for politics. Originally published in 1986. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
When considering the best dancers in Hollywood's history, some obvious names come to mind—Fred Astaire, Gene Kelly, and Bill Robinson. Yet often overlooked is one of the most gifted and creative dancers of all time, Eleanor Powell. Powell's effervescent style, unmatched technical prowess in tap, and free-flowing musicality led MGM to build top-rate musicals around her unique talents, including Born to Dance (1936) with James Stewart and Broadway Melody of 1940 (1940) with Fred Astaire, in which she became known as the only female tap dancer capable of challenging him. In a male-dominated industry, her fierce drive for perfection, sometimes to her detriment, earned her a place as one of the most accomplished performers in vaudeville, Broadway, and film. Powell's grace, precision, and power established her as one of the greatest American dancers. In 1943, she married actor Glenn Ford and largely stepped away from the spotlight for the duration of their tumultuous marriage. After their divorce, Powell made a courageous comeback, successfully performing in Las Vegas and on the nightclub circuit. Cancer claimed her life at the age of sixty-nine. Eleanor Powell: Born to Dance by Paula Broussard and Lisa Royère is an all-encompassing work following the American dance legend from her premature birth and upbringing by a single parent in Springfield, Massachusetts, to her first Broadway performance at age fifteen, through her days as a blazing icon in the world of Hollywood, and finally, to her inspiring comeback. With access to rare documents, letters, and production files, as well as insights drawn from their own personal relationships with Powell, Broussard and Royère offer a thoroughly researched, comprehensive, and fascinating look at an incredibly talented and unforgettable woman.
As lovely and charming as she was shrewd and calculating, Athenais de Montespan became the most powerful noblewoman of her day by brilliantly manipulating her forbidden role as mistress of King Louis XIV. With a lively narrative style that reads like fiction, Hilton reveals the woman behind the most dazzling days of the Sun King's reign. photos.
The Princeton Review and Entrepreneur Announce America′s Top-Ranking Schools for Entrepreneurship. DePaul University made the top three on the graduate side. The Ryan Creativity Center at DePaul received recognition for its Idea Clinic as one of the top ten business programs in universities that are "entrepreneurial hot spots" programs. Lisa Gundry has been awarded the Innovation in Business Education Award in 1997, by the American Assembly of Collegiate Schools of Business (AACSB) Mid-Continent East Association. She has also received the DePaul University Excellence in Teaching Award. Jill Kickul received the 2000 Management Department Teaching Innovation and Assessment Award. In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture′s potential for success and growth. Key Features: Presents the changing pattern of strategic needs faced by the new venture: The theories, practices, and tools in this book help enhance a venture′s creativity in the early days of business start-up and maintain the innovative edge throughout the life of the business. The authors emphasize the key strategic roles of creativity, opportunity identification, opportunity evaluation, and innovation in the emergence and growth of entrepreneurial firms. Offers real-world examples and contemporary cases: Each chapter contains up-to-date cases, Strategy in Action vignettes, Speaking of Strategy interviews with real-life entrepreneurs, and a Failures and Foibles segment to help readers learn from others′ experiences and missteps. Promotes innovative thinking: The Innovator′s Toolkit and Strategic Reflection Points give students the opportunity to reflect on the material presented. In addition, Research in Practice sections provide a summary of recent research on the chapter topic. Includes instructor resources on CD available upon request: This supportive CD contains PowerPoint slides, lecture outlines, sample syllabi, a guide to using the Special Elements in each chapter, and a listing of additional resources. Intended Audience: This is an ideal core textbook for advanced undergraduate and graduate courses such as Entrepreneurship and New Venture Management, Entrepreneurship Strategy, Strategic Management, Entrepreneurial Growth, Management of Innovation, Entrepreneurial Marketing, and Global Entrepreneurship in the fields of Management, Entrepreneurship, Marketing, and Organizational Behavior.
This issue of Surgical Oncology Clinics of North America is devoted to "Breast Cancer" and is edited by Lisa Newman, MD, of the University of Michigan. Expert authors in this issue review this topic in articles such as: Applications for Breast MRI; Lobular Neoplasia; Epidemiology of Breast Cancer; Percutaneous Ablation of Breast Tumors; Triple Negative Breast Cancer and the Basal Breast Cancer Subtype; Molecular Profiling of Breast Cancer; Surgical Leadership and Standardization of Multidisciplinary Breast Cancer Care; Neoadjuvant/Primary Systemic Therapy for Breast Cancer; Management of the Clinically Node-Negative Axilla in Patients with Primary and Locally-Recurrent Breast Cancer; Management of the Axilla in Patients with Node-Positive Breast Cancer; Prophylactic Bilateral Mastectomy and Contralateral Prophylactic Mastectomy; Advances in Reconstruction of Mastectomy and Lumpectomy Defects; Nipple-Sparing Mastectomy; and Breast Cancer Disparities.
Gezon argues that local events continuously redefine and challenge global processes of land use and land degradation. Her ethnographic study of Antankarana-identifying rice farmers and cattle herders in northern Madagascar weaves together an analysis of remotely sensed images of land cover over time with ethnographies of situated negotiations between human actors. Her book will be particularly valuable to researchers and students in anthropology, geography, sociology, and environmental studies, and those involved in conservation and resource management.
The dramatic love story of two extraordinary individuals--Nancy Mitford and free French commander Gaston Palewski--living in extraordinary times. “Oh, the horror of love!” Nancy Mitford once exclaimed to her sister Diana Mosley. Elegant and intelligent, Nancy was a reknowned wit and a popular author. Yet this bright, waspish woman gave her heart to a well-known philanderer who went on to marry another woman. Was Nancy that unremarkable thing—a deluded lover—or was she a remarkable woman engaged in a sophisticated love affair? Gaston Palewski was a Free French commander and one of the most influential politicians in post-war Europe. She supported him throughout his tumultuous career and he inspired some of her best work, including The Pursuit of Love. Lisa Hilton’s provocative and emotionally challenging book reveals how, with discipline, gentleness, and a great deal of elegance, Nancy Mitford and Gaston Palewski achieved an affair of the heart.
Chronicles the lives of New York intellectual Esther Murphy, celebrity ephemera collector Mercedes de Acosta, and British Vogue editor Madge Garland and their lifestyles, influence on fashion, and celebrity friendships.
Medical Nutrition and Disease: A Case-Based Approach is an ideal way for medical students, physician assistant students, dietetic students, dietetic interns, and medical residents to advance their nutrition knowledge and skills. Dietitians in clinical practice and dietetic educators will also benefit from the updated nutrition concepts and case-based approach. The 5th edition of this best-selling text has been fully updated and includes 13 chapters and 29 cases, with 6 brand new cases. Medical Nutrition and Disease: • Features learning objectives and current references in every chapter and case • Teaches you how to diagnose and manage nutritional problems, integrate nutrition into clinical practice, and answer your patients’ most common questions • Includes nutritional advice for children, teenagers, pregnant women, and older adults • Includes contributions from nationally recognized nutritionists and physicians who teach nutrition in medical schools, and undergraduate and dietetic programs
Divination was an important and distinctive aspect of religion in both ancient China and ancient Greece, and this book will provide the first systematic account and analysis of the two side by side. Who practised divination in these cultures and who consulted it? What kind of questions did they ask, and what methods were used to answer those questions? As well as these practical aspects, Lisa Raphals also examines divination as a subject of rhetorical and political narratives, and its role in the development of systematic philosophical and scientific inquiry. She explores too the important similarities, differences and synergies between Greek and Chinese divinatory systems, providing important comparative evidence to reassess Greek oracular divination.
Drawing from the most up-to-date research and emerging issues, Victimology: A Comprehensive Approach is an accessible text that provides readers with an overview of the causes and consequences of victimization and the responses to those causes. Renowned authors and researchers Leah E. Daigle and Lisa R. Muftic use a consistent framework throughout to help readers understand why people are victimized, as well as how the criminal justice system and other social services interact with victims and each other. The focus on causes, and responses equips readers with the foundational knowledge needed to apply key concepts to real-life situations. Emphasizing the impact of trauma on individuals and opportunities for prevention, this supportive text offers incisive discussions of recurring victimization and the victim-offender overlap with a global focus. The streamlined Second Edition explores emerging topics within this growing field, including immigration and victimization, bullying, homicides and sexual assaults involving LGBTQ persons, school shootings, and more.
During the eighteenth and nineteenth centuries, the whaling industry in New England sent hundreds of ships and thousands of men to distant seas on voyages lasting up to five years. In Captain Ahab Had a Wife, Lisa Norling taps a rich vein of sources--including women's and men's letters and diaries, shipowners' records, Quaker meeting minutes and other church records, newspapers and magazines, censuses, and city directories--to reconstruct the lives of the "Cape Horn widows" left behind onshore. Norling begins with the emergence of colonial whalefishery on the island of Nantucket and then follows the industry to mainland New Bedford in the nineteenth century, tracking the parallel shift from a patriarchal world to a more ambiguous Victorian culture of domesticity. Through the sea-wives' compelling and often poignant stories, Norling exposes the painful discrepancies between gender ideals and the reality of maritime life and documents the power of gender to shape both economic development and individual experience.
Prolonged solitary confinement has become a widespread and standard practice in U.S. prisons—even though it consistently drives healthy prisoners insane, makes the mentally ill sicker, and, according to the testimony of prisoners, threatens to reduce life to a living death. In this profoundly important and original book, Lisa Guenther examines the death-in-life experience of solitary confinement in America from the early nineteenth century to today’s supermax prisons. Documenting how solitary confinement undermines prisoners’ sense of identity and their ability to understand the world, Guenther demonstrates the real effects of forcibly isolating a person for weeks, months, or years. Drawing on the testimony of prisoners and the work of philosophers and social activists from Edmund Husserl and Maurice Merleau-Ponty to Frantz Fanon and Angela Davis, the author defines solitary confinement as a kind of social death. It argues that isolation exposes the relational structure of being by showing what happens when that structure is abused—when prisoners are deprived of the concrete relations with others on which our existence as sense-making creatures depends. Solitary confinement is beyond a form of racial or political violence; it is an assault on being. A searing and unforgettable indictment, Solitary Confinement reveals what the devastation wrought by the torture of solitary confinement tells us about what it means to be human—and why humanity is so often destroyed when we separate prisoners from all other people.
Offering a balanced overview of complementary and alternative therapies, this book will be useful for parents of children with autism, ADD or other learning disabilities. The book covers a wide variety of mind-body interventions and manipulative techniques, as well as energy therapies, biologically based methods, and alternative medical systems. For each approach, the author provides a detailed description of what the treatment involves, which professionals will be working with the child, and an explanation of the rationale behind the therapy. She also offers advice on who to approach for treatment, and includes a list of recommended resources and useful contacts for further information. This book will be a valuable source of information for parents and professionals working with children who have disabilities that impact their learning or behavior.
Whether it's for their solace and beauty or for the sense of history that seeps from the ground, cemeteries are fascinating places to visit, this guide shows where to find the most interesting and unusual ones in all of New England. Some have headstones that are fine art, others are associated with notorious events, and others are the final resting place of famous poets, soldiers, and statesmen. Included are large public facilities as well as the small family burying grounds hidden away behind crumbling stone walls and along once-cultivated farmland. A sampling of cemeteries profiled: *Hope Cemetery in Barre, Vermont, where lifelike sculptures of angels and Greek goddesses stand next to a stone soccer ball and Shell Oil truck gravemarker, all elaborately carved from local granite by immigrant Italian stonecutters. *Spider Gates Cemetery, in Leicester, Massachusetts, a notorious Quaker burying ground famed for its frequent ghost sightings and still in use today. *A cemetery situated on the raised median of the Interstate in Warner, New Hampshire,which was preserved in 1970 by highway planners, who constructed the roadway around it. *Evergreen Cemetery in New Haven, Vermont, final resting place of Timothy Clark Smith, whose 1893 crypt includes a window to help him escape in case he was buried alive. Driving directions are provided for each cemetery, and detailed maps show the location of the more obscure graveyards. This unique guide offers an intriguing way to learn about the history and culture of New England.
Murder and scandal in the heat of 1950s Las Vegas: can Lily Jones stop a murder that happened before she was born? Lily Jones can’t forget her incredible time-slip adventure back to the Golden Age of Hollywood and the friends she made there - especially a handsome barman by the name of Louis, with whom she felt such a strong connection. Back in 2020, life isn’t going so well for her and Lily is idly googling when she is horrified to discover that Evelyn, Louis’ ex-girlfriend, is brutally murdered in 1953. She is compelled to go back to the 1950s and try to save Evelyn’s life, but this time it isn’t just the gilded stars of Tinseltown she will have to contend with, but The Mob as she finds herself in the seedy glamour of Vegas and learns that Evelyn’s future depends upon her first solving the murder of a Vegas showgirl. Thankfully she has Louis and his sister, Tilda, to help her, but her own life is in danger as she tries to find the killer and change Evelyn’s fate. What will she risk to save a life? A page-turning, inventive time-hop mystery perfect for fans of Stuart Turton and The Seven Husbands of Evelyn Hugo. Praise for the series: ‘Gripping and completely unforgettable. I love Honey Black!’ Lauren North ‘Brilliantly original, and entirely transportive, I was swept into the golden age of Hollywood, and I didn’t want to leave. What a start to a series.’ Darren Sullivan ‘Pacy, deceptive and addictive - a cracker of a book’ Rebecca Thorne ‘Clever and completely original... the characters will stay with you long after you finish reading this time-slip cosy crime mystery.’ Diane Jeffrey ‘It’s amazing! Packed with Golden Age movie glamour and smart time-slip thriller twists. It’s one of my top reads for 2023. I loved it!’ Steph Broadribb ‘Escapism at its finest...this captivating and glamorous story will keep you turning the pages from first to last. I loved it!’ Manda Jennings ‘The intrepid Lily Jones is a heroine to die for and I loved the evocation of 1940 Hollywood. I can’t wait for the next installment.’ Sarah Ward ‘A flawlessly plotted, seriously addictive read brimming with intrigue, suspense, colourful characters and old-school Hollywood glamour...an absolute triumph... Just LOVED it!’ A.A. Chaudhuri Readers are loving this time-hop mystery series: ‘From the moment I turned the first page, I was completely enthralled by the story’s allure...a gripping and unforgettable read.’ ⭐⭐⭐⭐⭐ Reader Review ‘Clever and so original, it’s brilliantly plotted, with incredible characters. Highly recommend.’ ⭐⭐⭐⭐⭐ Reader Review ‘This book was so captivating it drew me in from the very first page. I read well into the night...it’s definitely a page turner!’ ⭐⭐⭐⭐⭐ Reader Review ‘The plotting is flawless and the characters will stay with you long after you finish reading. This is one book you most certainly can judge by its amazing cover!’ ⭐⭐⭐⭐⭐ Reader Review ‘I thoroughly enjoyed reading this one. Definitely one of the best books this year.’ ⭐⭐⭐⭐⭐ Reader Review
Distinguished by a practical focus on how federal administrative agencies make decisions and how political institutions influence and courts review those decisions, with coverage tailored to 1L or upper-level courses on the regulatory state or legislation and regulation. Uses primary source materials drawn from agency rules, adjudicatory orders, and guidance documents to show how lawyers engage agencies. Uses an accessible central example (auto safety) throughout to make the materials cohesive and accessible. Presents legislation with attention to modern developments in the legislative process. Presents statutory interpretation in useful terms, highlighting the “tools” that courts employ as well as the theories that judges and scholars have offered. New to the 4th Edition: Significant New Supreme Court decisions, with detailed Notes, on: textual statutory interpretation (Bostock v. Clayton County) the Major Questions Doctrine (West Virginia v. EPA) and the shifting Chevron framework arbitrary and capricious review (FCC v. Prometheus Radio Project) New Presidential and OIRA documents reshaping regulatory review, including: Executive Order on Modernizing Regulatory Review (Exec. Order 14094) Draft Revisions to Circular A-4 on Regulatory Analysis Updated coverage on scientific analysis in agency decision making New treatment of distributional analysis and consideration of equity in agency decision making Benefits for instructors and students: Tools-based approach that highlights the methods of analysis that agencies, courts, and lawyers utilize Use of an accessible central example as a familiar entry point into a complex legal area Primary source materials—agency documents, including notice-and-comment rules, adjudicatory orders, agency guidance, and more Empirical data, normative/theoretical questions, practical examples
This practical guide equips you with the advanced techniques and knowledge you need to successfully manage the full range of cardiovascular disorders seen in neonates and children today. Case studies examine key issues in perinatal cardiology, including definition of heart defects, functional status, clues to fetal diagnosis, testing, postnatal management, surgical options, long-term follow up, and recurrence of risk. Each chapter covers a particular disease and contains a handy reference section detailing the pathophysiology of each disorder. Helpful appendices cover the latest in advanced imaging techniques, including 3-dimensional echocardiography and color Doppler ultrasound. This handbook is ideal for anyone who cares for children with cardiac problems or pregnant patients with fetuses with congenital heart disease. - A user-friendly bulleted format makes critical information easy to digest. - The latest clinical information on advanced imaging techniques and fetal therapy helps you provide effective, state-of-the-art care. - Extensive case-oriented discussions help you identify and treat specific fetal anomalies. - Full-color Doppler images highlight areas of importance, making cardiac disease easier to detect. - Helpful appendices provide quick guidance on normal echo measurements and Doppler venous flow values.
This expertly written book provides an accessible framework for culturally competent practice with children and families in child maltreatment cases. Numerous workable strategies and concrete examples are presented to help readers address cultural concerns at each stage of the assessment and intervention process. Professionals and students learn new ways of thinking about their own cultural viewpoints as they gain critical skills for maximizing the accuracy of assessments for physical and sexual abuse; overcoming language barriers in parent and child interviews; respecting families' values and beliefs while ensuring children's safety; creating a welcoming agency environment; and more.
Christians are called to serve abuse survivors and cultivate a culture that protects the vulnerable. Designed specifically for Christian organizations, this textbook on safeguarding trains and equips pastors, mental health professionals, and all church members to prevent abuse, act when abuse happens, and promote healing for survivors.
Why did human beings first begin to write history? Lisa Irene Hau argues that a driving force among Greek historians was the desire to use the past to teach lessons about the present and for the future. She uncovers the moral messages of the ancient Greek writers of history and the techniques they used to bring them across. Hau also shows how moral didacticism was an integral part of the writing of history from its inception in the 5th century BC, how it developed over the next 500 years in parallel with the development of historiography as a genre and how the moral messages on display remained surprisingly stable across this period. For the ancient Greek historiographers, moral didacticism was a way of making sense of the past and making it relevant to the present; but this does not mean that they falsified events: truth and morality were compatible and synergistic ends.
In this book, designed to meet the needs of graduate students in clinical, counseling and school psychology programs, the author offers a comprehensive overview of understanding the biological bases of psychopathology and its implications for intervention. Early chapters explain the basics of brain structure and function and research techniques.
Wealth and power are themes that preoccupy much of Greek literature from Homer on, and this book unravels the significance of these subjects in one of the most famous pieces of narrative writing from classical antiquity. Lisa Kallet brilliantly reshapes our literary and historical understanding of Thucydides' account of the disastrous Sicilian expedition of 415–413 b.c., a pivotal event in the Peloponnesian War. She shows that the second half of Thucydides' History contains a damning critique of Athens and its leaders for becoming corrupted by money and for failing to appropriately use their financial strength on military power. Focusing especially on the narrative techniques Thucydides used to build his argument, Kallet gives a close examination of the subjects of wealth and power in this account of naval war and its aftermath and locates Thucydides' writings on these themes within a broad intellectual context. Among other topics, Kallet discusses Thucydides' use of metaphor, his numerous intertextual references to Herodotus and Homer, and thematic links he makes among the topics of money, emotion, and sight. Overall, she shows that the subject of money constitutes a continuous thematic thread in books six through eight of the History. In addition, this book takes a fresh look at familiar epigraphic evidence. Kallet's ability to combine sophisticated literary analysis with a firm grasp of Attic inscriptions sheds new light on an important work of antiquity and provides a model example of how to unravel a dense historical text to reveal its underlying literary principles of construction.
With an unprecedented array of media and digital tools at their disposal, today's artists are faced with unlimited possibilities for creative experimentation. Never before has there been such innovation in the way art can be conceptualized, produced and presented. Art Revolution is on the cutting-edge, exploring how artists are reinterpreting, reinventing and redefining everything from the surfaces on which they work to the way viewers interact with their finished pieces. This book ventures off the beaten path to track the creative directions and signature styles of twenty-one of today's most visionary artists, including Dave McKean, David Mack, Marshall Arisman and Cynthia von Buhler. Brilliantly illustrated with inventive examples of two-dimensional, three-dimensional, digital and new media art, Art Revolution will inspire you to break out of the confines of traditional thinking, push your content to a higher level, and revolutionize your personal approach to art.
Winner of the 2007 Symposium Book Award presented by Symposium: Canadian Journal of Continental Philosophy The Gift of the Other brings together a philosophical analysis of time, embodiment, and ethical responsibility with a feminist critique of the way women's reproductive capacity has been theorized and represented in Western culture. Author Lisa Guenther develops the ethical and temporal implications of understanding birth as the gift of the Other, a gift which makes existence possible, and already orients this existence toward a radical responsibility for Others. Through an engagement with the work of Levinas, Beauvoir, Arendt, Irigaray, and Kristeva, the author outlines an ethics of maternity based on the givenness of existence and a feminist politics of motherhood which critiques the exploitation of maternal generosity.
Why did human beings first begin to write history? Lisa Irene Hau argues that a driving force among Greek historians was the desire to use the past to teach lessons about the present and for the future. She uncovers the moral messages of the ancient Greek writers of history and the techniques they used to bring them across. Hau also shows how moral didacticism was an integral part of the writing of history from its inception in the 5th century BC, how it developed over the next 500 years in parallel with the development of historiography as a genre and how the moral messages on display remained surprisingly stable across this period. For the ancient Greek historiographers, moral didacticism was a way of making sense of the past and making it relevant to the present; but this does not mean that they falsified events: truth and morality were compatible and synergistic ends.
Introduction The understanding of the genetic, epigenetic, immuno- well as for practicing hematologists or oncologists. logical and biological causes of myeloproliferative dis- Each chapter follows a similar architecture and leads orders has substantially improved in the last few years. through epidemiology, genetic and molecular causes, Together with refined tools in pathology, the successful hematological and clinical findings, prognostic factors establishment of mouse models mimicking at least some and current treatment approaches of the diseases. of the myeloproliferative disorders, and murine models Effort has been made to point out the evolving field of novel drugs in this arena but simultaneously diff- allowing to carefully dissect the role of mutations and gene dosage effects of, for example JAK2, this has led to entiate between standard and experimental treatment ever increasing numbers of modified classification approaches. schemes. It is therefore important for the heamtologist Together with the co-editors and all the authors of or oncologist to keep up with this rapid change in classi- the various chapters I hope that the readers of the book fication language, the upcoming of new entities or differ- will enjoy reading and benefit from the information entiation between, or subclassification of, rare diseases provided.
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