Lionel Zetter's Books

Lobbying

The Art of Political Persuasion

By: Lionel Zetter

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Lobbying

The Art of Political Persuasion

By: Lionel Zetter

Fully revised, updated and expanded second edition Lobbying is a global industry which thrives wherever democracy is established. This book straddles the globe, from the USA to Japan. It covers the Westminster and Scottish Parliaments, and the Welsh, Northern Ireland and London Assemblies. It examines the lobbying scenes in the USA and Brussels. Finally, the book also deals with Asia, the Arabian Gulf and the Middle East. This book examines and explains all aspects of lobbying in an expert yet accessible manner. Areas covered include: - The historical background to lobbying, and the ethical and regulatory frameworks - The mechanics of lobbying, and the techniques employed by lobbyists around the world - The various types of lobbying and public affairs campaigns - Advice on how to break into lobbying - The procedure for appointing a public affairs consultancy - How to use third party advocates in support of a campaign The author is an acknowledged expert in his field, and this book represents a distillation of his decades of experience. There are also 'top tips' from some of the most senior lobbyists in the world, as well as contributions from elected politicians.

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Page Count

555

Publisher

Harriman House Limited

Published Date

ISBN 10

0857191640

ISBN 13

9780857191649

Lobbying

The Art of Political Persuasion

By: Lionel Zetter

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Lobbying

The Art of Political Persuasion

By: Lionel Zetter

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

555

Publisher

Harriman House Limited

Published Date

ISBN 10

0857191640

ISBN 13

9780857191649

Lobbying 3e

The art of political persuasion

By: Lionel Zetter

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Lobbying 3e

The art of political persuasion

By: Lionel Zetter

Fully revised, updated and expanded third edition Lobbying is a global industry which thrives wherever democracy is established. This third edition of Lobbying by Lionel Zetter straddles the globe, from the USA to Japan. It covers the Westminster and Scottish Parliaments, and the Welsh, Northern Ireland and London Assemblies. It examines the lobbying scenes in the USA and Brussels. Finally, the book also deals with Asia, the Gulf and the Middle East. The acknowledged industry bible, this book explains all aspects of lobbying in an expert yet accessible manner. Areas covered include: - the historical background to lobbying, and the ethical and regulatory frameworks - advice on how to break into lobbying - the mechanics of lobbying, and the techniques employed by lobbyists around the world - the various types of lobbying and public affairs campaigns - how to use the media and third-party advocates in support of a campaign - a step-by-step guide to planning and implementing a lobbying campaign. The author is an acknowledged expert in his field, and this book represents a distillation of his decades of experience. There are also 'top tips' from some of the most senior lobbyists in the world, as well as contributions from elected politicians.

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Page Count

645

Publisher

Harriman House Limited

Published Date

ISBN 10

0857194542

ISBN 13

9780857194541

The Political Campaigning Handbook

Real life lessons from the front line

By: Lionel Zetter

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The Political Campaigning Handbook

Real life lessons from the front line

By: Lionel Zetter

Not for nothing are elections called campaigns. At every stage there is a direct analogy with the military equivalent and the language and vocabulary are often identical. A general election campaign, like a military campaign, is usually planned in advance in the minutest detail. This planning is captured in a tome known, yes, you guessed it - as the War Book. The campaign is conducted in one giant open room known as the War Room. Party strategists discuss the danger of being outflanked on the left - or the right. And much of the talk is of making ground against the opposition. From the top-down of the political party campaign machine, Lionel Zetter, a veteran of many a campaign, describes the steps necessary to win those all-important seats. Whether you are fighting for parliamentary, local or council positions, every stage of the combat is described; from the bureaucracy surrounding the selection process, to the timetable that must be followed to keep your application on track, and cunning tactics to fill up both the coffers of the war chest and the lists of constituents who pledge their vote. Every general wants the best people in his army. The Handbook describes the team that you need to build around you and how to draw from their strengths and the time they have available for your cause. Zetter discusses the running of a successful War Room which is vital for communications to the front line during canvassing and especially for the last few hours where as many voters as possible are urged to mark that box, preferably next to your party! Getting your name known is also vital. The local press can be used to your own advantage to spread your views and show your motivation to represent the area. Zetter highlights the importance of the campaign poster and the simple rosette; both a must for your kit bag. The personal tips learned from hard years of campaigning and tramping the trails are invaluable. What do you do if a dog bites your hand as you put a leaflet through the door? How do you get rained soaked flyers through letterboxes with draught excluders in them? And as for the constituent who opened the door in nothing but a towel - what then? Just a few of the situations that Zetter has had to contend with, and that can face any intrepid campaigner. For all the planning and all of the optimism that goes in to election campaigns, it is very rare for a surgical strike or a Blitzkrieg to succeed. Most election campaigns end up like the Somme, with mud and blood all over the place, and nobody fully knowing what they or the enemy re doing in the thick fog of war. This book provides the reader with an expert guide through this dangerous warzone to lead them to election victory, it is an essential part of any campaigner's armory.

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Page Count

160

Publisher

Harriman House Limited

Published Date

ISBN 10

1905641346

ISBN 13

9781905641345

Blueprint

The Policies, Principles and Personalities of the New Conservative Government

By: Lionel Zetter

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Blueprint

The Policies, Principles and Personalities of the New Conservative Government

By: Lionel Zetter

This book is prequel to the anticipated Conservative victory in the general election expected in May 2010. These are the Tory thinkers, the Tory doers, the Tory funders and the Tory fixers.

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Page Count

340

Publisher

Art Total Multim'dia

Published Date

ISBN 10

1907278001

ISBN 13

9781907278006

Book's by Lionel Zetter

Lobbying

Lobbying

Lobbying

Lobbying

Lobbying 3e

Lobbying 3e

The Political Campaigning Handbook

The Political Campaigning Handbook

Blueprint

Blueprint

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