Linda Pophal's Books

The Everything Guide To Customer Engagement

Connect with Customers to Build Trust, Foster Loyalty, and Grow a Successful Business

By: Linda Pophal

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The Everything Guide To Customer Engagement

Connect with Customers to Build Trust, Foster Loyalty, and Grow a Successful Business

By: Linda Pophal

Successful businesses have one thing in common: they have loyal customers. Customer engagement is as important as quality products and services when it comes to customer loyalty and retention. Pophal shows you strategies that have been working for businesses all over the world.

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Page Count

304

Publisher

Simon and Schuster

Published Date

ISBN 10

1440580553

ISBN 13

9781440580550

21st Century Secrets to Effective PR

Tips and best practices for gaining media exposure

By: Linda Pophal

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21st Century Secrets to Effective PR

Tips and best practices for gaining media exposure

By: Linda Pophal

The internet has made the possibility of sharing information about others and their products and services more readily available at significantly less cost than any other form of media exposure. Today's PR, though, is different from the PR of years gone by. Today, it's not only about getting reporters, and other gatekeepers, to cover your story. Today, there are new channels for gaining public exposure – through social media, through blogging, through content creation and curation – all of which serves to boost thought leadership status for yourself or your organization. Traditional advertising, while diminishing in value, is still important and still has the power to influence if done effectively. Public relations is gaining in impact because of the ability to leverage online communities and social media outlets to spread the word in ways that capitalize on personal and word-of-mouth recommendations that can be positively affected through online PR efforts. This book offers advice and expertise based on experience on both sides of the PR equation – from the standpoint of business journalists who often receive pitches or responses to queries from those seeking media exposure, and from the standpoint of a consulting firm that works to gain positive media exposure for our clients.

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Page Count

127

Publisher

eBookIt.com

Published Date

ISBN 10

1456629107

ISBN 13

9781456629106

Best Practices In Influencer Marketing

Insights from Digital Marketing Experts

By: Linda Pophal

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Best Practices In Influencer Marketing

Insights from Digital Marketing Experts

By: Linda Pophal

The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies, taken a back seat to marketing in ways that leverage online communication to influence their audiences – driving people to their websites where they may engage with the brand and, ultimately, make a purchase decision. "Influencer marketing" has become a big buzzword in this new environment. It's a term that refers to leveraging the influence of key people and businesses to support your brand and spread the word about your products and services through their own social channels. Influencer marketing means different things to different people and is approached in a variety of ways. In this book, digital marketing experts share their definitions, best practices and case examples to help you determine whether this form of marketing would work for you and, if so, how to make it happen!

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eBookIt.com

Published Date

ISBN 10

145662721X

ISBN 13

9781456627218

Business Development and Marketing for Lawyers

By: Justin Grensing,Linda Pophal

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Business Development and Marketing for Lawyers

By: Justin Grensing,Linda Pophal

Attorneys learn a lot in law school, but one important thing they don't learn much about is marketing. In today's opportunity-laden marketing environment attorneys have many outlets to choose from-which can be both a benefit and a challenge. This book provides an overview of marketing and its implications for attorneys in solo, small, mid-size or even large firm environments. You will learn about the elements of the promotion mix, advantages and disadvantages of each; how to generate publicity and media coverage; the importance of your web site and how to maximize it for effectiveness; how to use social media effectively; developing marketing plans and best practices in business development and networking. Importantly, this book offers a strategic approach to marketing focusing not on "one-off" tactics, but on developing strategies to drive desired outcomes. The practical approach taken will provide you with many key takeaways and action items that you can immediately implement to grow your practice.

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Page Count

143

Publisher

eBookIt.com

Published Date

ISBN 10

1456617168

ISBN 13

9781456617165

21st Century Secrets to Effective PR

Tips and best practices for gaining media exposure

By: Linda Pophal

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21st Century Secrets to Effective PR

Tips and best practices for gaining media exposure

By: Linda Pophal

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Solve jigsaw puzzle

Age

Page Count

127

Publisher

eBookIt.com

Published Date

ISBN 10

1456629107

ISBN 13

9781456629106

Best Practices In Influencer Marketing

Insights from Digital Marketing Experts

By: Linda Pophal

Write a review Read reviews Take a Quiz Solve Book Puzzle

Best Practices In Influencer Marketing

Insights from Digital Marketing Experts

By: Linda Pophal

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Solve jigsaw puzzle

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Publisher

eBookIt.com

Published Date

ISBN 10

145662721X

ISBN 13

9781456627218

The Everything Guide to Customer Engagement

Connect with Customers to Build Trust, Foster Loyalty, and Grow a Successful Business

By: Linda Pophal

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The Everything Guide to Customer Engagement

Connect with Customers to Build Trust, Foster Loyalty, and Grow a Successful Business

By: Linda Pophal

Expert advice and strategies for winning--and keeping--customers! Apple, L.L. Bean, Zappos.com, Nordstrom, Lego, Southwest Airlines. All of these extraordinarily successful businesses have one thing in common: They have famously loyal customers. These companies understand that customer engagement is just as important as quality products and services when it comes to customer loyalty and retention. With The Everything Guide to Customer Engagement, you can learn the highly successful strategies that have been working for business all over the world. Inside, you'll find essential information on how you can better: Reach customers in person and online Create a community Build your social media presence Bring in new business Grow your reputation It doesn't matter if your business is large, medium, or small. With this guide, you'll learn the tips and techniques to make your customers and their priorities your number one focus, now and in the future.

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Page Count

304

Publisher

Simon and Schuster

Published Date

ISBN 10

1440580561

ISBN 13

9781440580567

Book's by Linda Pophal

The Everything Guide To Customer Engagement

The Everything Guide To Customer Engagement

21st Century Secrets to Effective PR

21st Century Secrets to Effective PR

Best Practices In Influencer Marketing

Best Practices In Influencer Marketing

Business Development and Marketing for Lawyers

Business Development and Marketing for Lawyers

21st Century Secrets to Effective PR

21st Century Secrets to Effective PR

Best Practices In Influencer Marketing

Best Practices In Influencer Marketing

The Everything Guide to Customer Engagement

The Everything Guide to Customer Engagement

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