Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed. This handy guide is divided into three parts: the first part, ‘Watching Post-Television’, offers ‘television’ as a shortcut to understanding today’s platform media and gives an introduction to key theoretical terms such as representation, identity and community. The second part, ‘Methods with Method’, introduces different methodological tools to study cross-media texts and practices from an audience-led perspective. With individual chapters covering ethnography, textual analysis and visual methodologies, this part also functions as a toolset and starting point for small research projects. The third part, ‘Methods in Action’, offers a variety of recent case studies to show how these methodological principles work in practice. Drawing on different genres from drama to sports, The Pocketbook of Audience Research gives a sense of what audience-led cross-media research can achieve. This concise, accessible book gives students, early-career researchers and creative professionals the tools to do useful and inspiring audience research, whether for a paper, a proposal or a market survey.
Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed. This handy guide is divided into three parts: the first part, ‘Watching Post-Television’, offers ‘television’ as a shortcut to understanding today’s platform media and gives an introduction to key theoretical terms such as representation, identity and community. The second part, ‘Methods with Method’, introduces different methodological tools to study cross-media texts and practices from an audience-led perspective. With individual chapters covering ethnography, textual analysis and visual methodologies, this part also functions as a toolset and starting point for small research projects. The third part, ‘Methods in Action’, offers a variety of recent case studies to show how these methodological principles work in practice. Drawing on different genres from drama to sports, The Pocketbook of Audience Research gives a sense of what audience-led cross-media research can achieve. This concise, accessible book gives students, early-career researchers and creative professionals the tools to do useful and inspiring audience research, whether for a paper, a proposal or a market survey.
Design Strategies for Reimagining the City is situated between projective geometry, optical science and architectural design. It draws together seemingly unrelated fields in a series of new digital design tools and techniques underpinned by tested prototypes. The book reveals how the relationship between architectural design and the ubiquitous urban camera can be used to question established structures of control and ownership inherent within the visual model of the Western canon. Using key moments from the broad trajectory of historical and contemporary representational mechanisms and techniques, it describes the image’s impact on city form from the inception of linear perspective geometry to the digital turn. The discussion draws upon combined fields of digital geometry, the pictorial adaptation of human optical cues of colour brightness and shape, and modern image-capture technology (webcams, mobile phones and UAVs) to demonstrate how the permeation of contemporary urban space by digital networks calls for new architectural design tools and techniques. A series of speculative drawings and architectural interventions that apply the new design tools and techniques complete the book. Aimed at researchers, academics and upper-level students in digital design and theory, it makes a timely contribution to the ongoing and broadly debated relationship between representation and architecture.
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