Linda Kaplan Thaler's Books

Grit to Great

How Perseverance, Passion, and Pluck Take You from Ordinary to Extraordinary

By: Linda Kaplan Thaler,Robin Koval

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Grit to Great

How Perseverance, Passion, and Pluck Take You from Ordinary to Extraordinary

By: Linda Kaplan Thaler,Robin Koval

It is not native intelligence or natural talent that makes people excel, it's old-fashioned hard work, sweat equity, and determination. In Grit to Great, Linda Kaplan Thaler and Robin Koval tackle a topic that is close to their hearts, one that they feel is the real secret to their own success in their careers--and in the careers of so many people they know and have met. And that is the incredible power of grit, perseverance, perspiration, determination, and sheer stick-to-it-tiveness. We are all dazzled by the notion that there are some people who get ahead, who reach the corner office because they are simply gifted, or well-connected, or both. But research shows that we far overvalue talent and intellectual ability in our culture. The fact is, so many people get ahead--even the gifted ones--because they worked incredibly hard, put in the thousands of hours of practice and extra sweat equity, and made their own luck. And Linda and Robin should know--they are two girls from the Bronx who had no special advantages or privileges and rose up through their own hard work and relentless drive to succeed to the top of their highly competitive profession. In a book illustrated with a cornucopia of stories and the latest research on success, the authors reveal the strategies that helped them, and countless others, succeed at the highest levels in their careers and professions, and in their personal lives. They talk about the guts--the courage--necessary to take on tough challenges and not give up at the first sign of difficulty. They discuss the essential quality of resiliency. Everyone suffers setbacks in their careers and in life. The key, however, is to pick yourself up and bounce back. Drawing on the latest research in positive psychology, they discuss why optimists do better in school, work, and on the playing field--and how to reset that optimistic set point. They talk about industriousness, the notion that Malcolm Gladwell popularized with the 10,000-hour rule in his book Outliers. Creativity theorist Mihaly Csikszentmihalyi believes it takes a minimum of 10 years for one's true creative potential to be realized. And the authors explore the concept of tenacity--the quality that allows us to remain focused and avoid distraction in order to get the job done--an increasingly difficult task in today's fragmented, cluttered, high-tech, connected world. Written in the same short, concise format as The Power of Nice and leavened with the natural humor that characterizes Linda's and Robin's lives--and books--Grit to Great is destined to be the book everyone in business needs.

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Page Count

162

Publisher

Crown Currency

Published Date

ISBN 10

080413913X

ISBN 13

9780804139137

The Power of Small

Why Little Things Make All the Difference

By: Linda Kaplan Thaler,Robin Koval

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The Power of Small

Why Little Things Make All the Difference

By: Linda Kaplan Thaler,Robin Koval

The authors of the national bestseller The Power of Nice once again tackle conventional wisdom with a provocative and counterintuitive book about the importance of sweating the small stuff in our lives and in our careers. Our smallest actions and gestures often have outsized impact on our biggest goals. Did you double-check that presentation one last time, or hold the elevator for a stranger? Going that extra inch--whether with a client, customer, family member, or friend--speaks volumes to others about our talent, personality, and motivations. After all, if we can’t take care of the small details, how can we be counted on to deliver when it really matters? In today’s challenging times, bigger isn’t always better. In fact, it’s often the baby steps that put us on the path to delivering a true competitive advantage. The real secret to getting ahead in life and in our careers is to refocus our attention on the small details that, if disregarded, can sabotage a multimillion-dollar ad campaign or undermine your most important relationships. Kaplan Thaler and Koval show how to get more of what you want with surprisingly less than you’d imagine. Written in the same entertaining, story-driven style that made The Power of Nice the go-to book for finishing first, The Power of Small demonstrates how all of us can harness the power of small to improve and reinvent our lives. It’s the ultimate guide to shrinking your outlook to broaden your horizons.

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Page Count

162

Publisher

Crown Currency

Published Date

ISBN 10

0385529449

ISBN 13

9780385529440

The Power of Nice

How to Conquer the Business World With Kindness

By: Linda Kaplan Thaler,Robin Koval

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The Power of Nice

How to Conquer the Business World With Kindness

By: Linda Kaplan Thaler,Robin Koval

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In THE POWER OF NICE, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first. Turning the well-known adage of “Nice Guys Finish Last” on its ear, THE POWER OF NICE shows that “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today’s interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life. But being nice doesn’t mean acting wimpy. In fact, nice may be the toughest four-letter word you’ll ever encounter. Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, THE POWER OF NICE will transform how you live and work.

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Page Count

144

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Currency

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ISBN 10

0385520158

ISBN 13

9780385520157

Bang!

Getting Your Message Heard in a Noisy World

By: Linda Kaplan Thaler,Robin Koval

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Bang!

Getting Your Message Heard in a Noisy World

By: Linda Kaplan Thaler,Robin Koval

We all want to get our message heard. And in Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment” to Herbal Essences’ outrageous “Totally Organic Experience.” In Bang!, Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service. Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, Bang! shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.

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Page Count

258

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ISBN 10

0385508174

ISBN 13

9780385508179

The Power of Small

Why Little Things Make All the Difference

By: Linda Kaplan Thaler,Robin Koval

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The Power of Small

Why Little Things Make All the Difference

By: Linda Kaplan Thaler,Robin Koval

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Page Count

162

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Crown Currency

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ISBN 10

0385529449

ISBN 13

9780385529440

The Power of Nice

How to Conquer the Business World With Kindness

By: Linda Kaplan Thaler,Robin Koval

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The Power of Nice

How to Conquer the Business World With Kindness

By: Linda Kaplan Thaler,Robin Koval

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144

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ISBN 10

0385520158

ISBN 13

9780385520157

Bang!

Getting Your Message Heard in a Noisy World

By: Linda Kaplan Thaler,Robin Koval

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Bang!

Getting Your Message Heard in a Noisy World

By: Linda Kaplan Thaler,Robin Koval

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' "totally organic experience" to, most recently, the irrepressible AFLAC duck. In Bang!, Kaplan Thaler and Robin Koval of the Kaplan Thaler Group, currently ranked as the fastest-growing ad agency in the country, offer the kind of out-of-the-box thinking and proven strategies that marketers anywhere can use to create loud, clear, attention-grabbing messages about their products and services. Presenting an arsenal of "big bang" ideas, the authors discuss how to create a memorable publicity hook and how to design attention-grabbing packaging that taps into consumers' innermost desires. They interweave entertaining accounts of their successes and failures, as well as those of other companies to suggest specific ways to establish an atmosphere conducive to innovative breakthroughs--why having "enough" time to work on a project can be a disadvantage, and why having a small staff in a cramped space is often the best way to come up with big ideas. Full of colorful anecdotes and inspiring accounts of campaigns that have catapulted revenues and increased market shares, Bang! shows how to create a marketing campaign that rises above the banal barrage of commercials to create a genuine marketing explosion.

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Page Count

258

Publisher

Crown Currency

Published Date

ISBN 10

0307423514

ISBN 13

9780307423511

Grit to Great

How Perseverance, Passion, and Pluck Take You from Ordinary to Extraordinary

By: Linda Kaplan Thaler,Robin Koval

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Grit to Great

How Perseverance, Passion, and Pluck Take You from Ordinary to Extraordinary

By: Linda Kaplan Thaler,Robin Koval

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Page Count

162

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ISBN 10

0804139121

ISBN 13

9780804139120

Ask Outrageously!

The Secret to Getting What You Really Want

By: Linda Swindling,Linda Byars Swindling

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Ask Outrageously!

The Secret to Getting What You Really Want

By: Linda Swindling,Linda Byars Swindling

Stop Holding Yourself Back—It's Time to Go Ask! The strongest relationships, top sales groups, and most successful organizations have one thing in common: people who have the courage to ask outrageously. This doesn't mean being obnoxious or taking advantage of people. It means not compromising, taking a risk to get what you know you need, not what you think you can get. Based on Linda Swindling's original research and her experience helping people make high-stakes requests in everything from business negotiations to marriage proposals, this book offers proven approaches to improve your asking and boost your chances of success. Whether you are a professional looking for a bigger opportunity, an entrepreneur striving to build a company, a nonprofit seeking funding, or simply a parent or friend wanting a more fulfilling relationship, it's time to make that big ask! Get ready. Your results will surpass your greatest expectations!

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Page Count

175

Publisher

Berrett-Koehler Publishers

Published Date

ISBN 10

1523082739

ISBN 13

9781523082735

Climb Every Mountain: Dr. Linda’s Leadership Lessons

By: Linda J. Edgar DDS, MEd

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Climb Every Mountain: Dr. Linda’s Leadership Lessons

By: Linda J. Edgar DDS, MEd

Climb Every Mountain: Dr. Linda’s Leadership Lessons is a summary of many great Leadership Books and Quotes leaders can use in any Keynote in one convenient place. When Linda was elected into national leadership positions or trying to compete at the highest level of marathon racing, she needed inspiration. Linda was also a track and cross country coach and gathered poems and quotes she could use to motivate herself and my athletes. She has spent over 20 years compiling these leadership tools and wanted to compile them in one place to make it convenient for future leaders to have these tools to use.

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Page Count

173

Publisher

Hybrid Global Publishing

Published Date

ISBN 10

1957013206

ISBN 13

9781957013206

The Power of Small

Why Little Things Make All the Difference

By: Linda Kaplan Thaler,Robin Koval

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The Power of Small

Why Little Things Make All the Difference

By: Linda Kaplan Thaler,Robin Koval

From the compliment you give your partner at the end of the day to the hasty thank you note you dashed out to your childhood friend; from the quick once-over glance you give an email before clicking send, to remembering a client's special moment - little acts go a long way and can make such a difference to so many lives (including your own). Covering everything from dating and relationships, to career success, Thaler and Koval show how our smallest actions and gestures can have a huge impact. Written in the same entertaining, funny yet insightful style as The Power of Nice, their previous book, which reached 150,000 sales in the US alone, The Power of Small shows the impact little things have at work and at home, in our careers and personal lives. Told through the authors' own experiences, as well as those whose lives have been transformed by seemingly insignificant acts, readers see how we can harness the power of small to improve our lives.

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Age

Page Count

140

Publisher

Inspired Living

Published Date

ISBN 10

1741758963

ISBN 13

9781741758962

Book's by Linda Kaplan Thaler

Grit to Great

Grit to Great

The Power of Small

The Power of Small

The Power of Nice

The Power of Nice

Bang!

Bang!

The Power of Small

The Power of Small

The Power of Nice

The Power of Nice

Bang!

Bang!

Grit to Great

Grit to Great

Ask Outrageously!

Ask Outrageously!

Climb Every Mountain: Dr. Linda’s Leadership Lessons

Climb Every Mountain: Dr. Linda’s Leadership Lessons

The Power of Small

The Power of Small

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