This volume highlights the theory that decisions made during the design of a data collection instrument influence the kind of data and the format of the data that are available for analysis. Opening with a discussion on the selection of the data collection technique(s) and how this impacts on data processing and the data for later analysis, the book covers key issues such as: should you create your own instrument for a questionnaire? how do you test a questionnaire? what are the characteristics of good data processing? how to deal with missing data? how to scale an evaluation and create subfiles for analysis? In addition, each major section concludes with examples and when appropriate, directs the reader to commonly available computer software that can aid in data processing.
The writing style is good, clear, and accurate, with a logical presentation of material. The checklists are effective learning aids." --Carol J. Lancaster, Medical University of South Carolina When should you use a telephone survey, and how do you transform completed telephone interviews into an analyzable, machine-readable data file? This book shows readers how to develop and administer telephone surveys (with particular attention to paper-and-pencil administration) and prepare the results for analysis. Using detailed examples and checklists, the authors explain the different kinds of telephone surveys, how to determine which telephone data collection method to use, and how to design and administer the questionnaires. Information is included for adapting questions originally designed for use in self-administered questionnaires or other data collection modalities. Language issues are discussed, including literacy and language level usage, and basic steps for translating survey materials into other languages. The authors also offer tips for: Interacting with and motivating respondents Handling "call backs" and "refusal conversions" Selecting, training, and supervising interviewers Sampling, with particular attention to random digit dialing (RDD) procedures Calculating response rates
The authors of this volume show how to: develop questions and format a user-friendly questionnaire; pretest, pilot test and revise questionnaires; and write advance and cover letters that motivate and increase response rates. They describe follow-up procedures for nonrespondents from tracking to amount and timing of follow-ups, and demonstrate how to estimate personnel requirements and the costs of a self-administered or mailed survey. Also discussed is how to process, edit and code questionnaires, as well as keep records and fully document the development and administration of the questionnaire and the data collected with it.
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