Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key skills required by employers in the industry. Divided into four core sections, the book begins with an overview of the field of marketing. Section two shows students how to relate practice to their own transferable skills, while section three gives students the opportunity to consider how they lead, develop, and manage within marketing. Section four provides students with the opportunity to reflect on their own learning and identify what knowledge and skills they have enhanced for their future careers. Fundamentally, the book identifies the key skills required in the marketing industry whilst also addressing the challenge of developing a career in leading and managing in a marketing context. Theoretical aspects are applied through real-life cases, practical examples and a themed case study, coupled with tasks that allow students to test and apply their knowledge to a workplace scenario, all of which are adaptable for hybrid teaching methods. Unique in its focus on employability, this text is suitable for all marketing students embarking on a career in the field, and particularly as core reading for any modules based on Marketing in Practice and Professional Development. Online resources include PowerPoint slides for lecturers and an instructor’s manual, which includes lesson plans, tasks, suggested answers, and a test bank with answers.
Focuses on the changing context of education; the changing nature of self-managing schools; their own leadership and management skills within this environment.
Provide quality care for clients from culturally diverse backgrounds! Transcultural Nursing, 8th Edition shows you how to apply assessment and intervention strategies to individuals from a variety of different cultures. Based on Giger and Davidhizer’s unique transcultural model, this text helps you design culturally sensitive care with use of the six key aspects of cultural assessment: communication, time, space, social organization, environmental control, and biologic variations. Written by nursing educators Joyce Newman Giger and Linda G. Haddad, Transcultural Nursing shows how an understanding of cultural variations and individual patient needs will help you provide safe and effective care. UNIQUE! The six key aspects of cultural assessment each receive a full chapter of coverage, allowing you to also apply the Transcultural Assessment Model to cultures not covered in the text. Case studies and critical decision-making questions help you apply the assessment framework to practice. 23 chapters on specific cultural groups apply this assessment model to the clients most commonly encountered in United States health care settings, with nearly all chapters written by contributors who are part of that ethnic group. Client care plans in culture-specific chapters show how to apply principles to the needs of individuals. Review questions reinforce your understanding of cultural principles, with answers found in the back of the book. Discussions of spirituality throughout the text provide a holistic, integrated approach to culture, beliefs, and assessment. NEW co-author Dr. Linda Haddad is an internationally recognized cultural scholar who has taught nursing around the globe, has acted as an advisor and coordinator for the World Health Organization, and has published over 30 scholarly articles on nursing with a focus on understanding the cultural implication to care. UPDATED! Cultural chapters are completely revised to reflect the shifting experiences of cultural groups in our society.
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