LiAnne Yu's Books

China's New Culture of Cool

Understanding the world's fastest-growing market

By: Cynthia Chan,LiAnne Yu,Christopher Ireland

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China's New Culture of Cool

Understanding the world's fastest-growing market

By: Cynthia Chan,LiAnne Yu,Christopher Ireland

When China opened its borders to travelers and its economy to international trade, businesses all over the world took note. With well over one billion people, it represented a huge potential marketplace for goods and services. Huge as it is, however, China is not a monolithic culture. Though deeply rooted in native traditions, its contemporary marketplace is eclectic, combining Chinese regional styles with elements borrowed from foreign cultures. Most of all, it is evolving at a remarkable pace. To succeed in that dynamic emerging market, smart businesses need to understand its driving influences—especially its urban youth. Authors Lianne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this thoughtful, beautifully illustrated analysis of the world’s fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle—food, style, home life, and mobility—they show how Chinese culture is speedily developing into a radically new form. Anyone who is interested in expanding his or her business in China should not miss this analysis.

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Page Count

210

Publisher

Pearson Education

Published Date

ISBN 10

013279814X

ISBN 13

9780132798143

Consumption in China

How China's New Consumer Ideology is Shaping the Nation

By: LiAnne Yu

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Consumption in China

How China's New Consumer Ideology is Shaping the Nation

By: LiAnne Yu

Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed, from everyday necessities to entertainment and the media; today, shoddy state-run stores characterized by a dearth of choices have made way for luxury malls and hypermarkets filled with a multitude of products. Consumption in China explores what it means to be a consumer in the world’s fastest growing economy. LiAnne Yu provides a multi-faceted portrait of the impact of increased consumption on urban spaces, social status, lifestyles, identities, and freedom of expression. The book also examines what is unique and what is universal about how consumer practices in China have developed, investigating the factors that differentiate them from what has been observed among the already mature consumer markets. Behind the often staggering statistics about China are the very human stories that highlight the emotional and social triggers behind consumption. This engaging book is a valuable resource for students, scholars and business professionals interested in a deeper understanding of what motivates China’s consumers, and what challenges they face as more aspects of everyday life become commoditized.

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Page Count

179

Publisher

John Wiley & Sons

Published Date

ISBN 10

0745684572

ISBN 13

9780745684574

Acupuncture for IVF and Assisted Reproduction

An integrated approach to treatment and management

By: Irina Szmelskyj,Lianne Aquilina

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Acupuncture for IVF and Assisted Reproduction

An integrated approach to treatment and management

By: Irina Szmelskyj,Lianne Aquilina

The management of infertility using acupuncture is an expanding area of practice and one which is frequently rewarding for TCM acupuncture practitioners. Acupuncture for IVF and Assisted Reproduction has been specially prepared to meet the growing demand for information in this area and draws upon 20 years combined experience of the authors together with the latest evidence from both orthodox medicine and TCM. Richly illustrated and clearly written throughout, the book takes the reader through the anatomy and physiology of reproductive medicine (from both an orthodox and TCM perspective) and explains the underlying basis of orthodox medical fertility tests and investigations. The volume then explores the pathology and aetiology of TCM syndromes and shows how common fertility-related conditions, such as endometriosis and male factor infertility, affect Assisted Reproductive Technology (ART) success rates. It explains in great detail how to take a reproductive medical history and successfully diagnose TCM syndromes. Acupuncture for IVF and Assisted Reproduction also provides guidelines on how to regulate the menstrual cycle in preparation for IVF treatment and shows how lifestyle can affect fertility and ART success rates. Placing a strong emphasis on the practical aspects of patient care, Acupuncture for IVF and Assisted Reproduction contains an abundance of case history templates, algorithmic acupuncture treatment pathways and patient fact sheets and will be ideal for all acupuncture practitioners working in this field. "A must have for the bookshelf of any acupuncturist who is ever called upon to treat fertility issues - if you have room for one book this surely must be it." Reviewed by The Acupuncture Fertility Centre March 2015 "Practitioners of all levels of experience and TCM students should find it compelling reading and an invaluable companion to their learning." Reviewed by Stephen Clarke, Journal of the Australian Traditional Medicine Society May 2015 "This book is extremely well re-searched and referenced." Reviewed by Danny Maxwell on behalf of Journal of Chinese Medicine, February 2015

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Page Count

448

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0702061182

ISBN 13

9780702061189

Consumption in China

How China's New Consumer Ideology is Shaping the Nation

By: LiAnne Yu

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Consumption in China

How China's New Consumer Ideology is Shaping the Nation

By: LiAnne Yu

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N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

179

Publisher

John Wiley & Sons

Published Date

ISBN 10

0745684572

ISBN 13

9780745684574

China's New Culture of Cool

Understanding the world's fastest-growing market

By: Cynthia Chan,LiAnne Yu,Christopher Ireland

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China's New Culture of Cool

Understanding the world's fastest-growing market

By: Cynthia Chan,LiAnne Yu,Christopher Ireland

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

210

Publisher

Pearson Education

Published Date

ISBN 10

013279814X

ISBN 13

9780132798143

Book's by LiAnne Yu

China's New Culture of Cool

China's New Culture of Cool

Consumption in China

Consumption in China

Acupuncture for IVF and Assisted Reproduction

Acupuncture for IVF and Assisted Reproduction

Consumption in China

Consumption in China

China's New Culture of Cool

China's New Culture of Cool

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