More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.
In the stinking mud of a great tidal river, a body lies half submerged. Sir Tommy Best, adored British actor, has fallen to his death through a hole in the walkway above. The saintly Sir Tommy was friend to the starving and penniless, to kings and stars. He was also totally blind and reliant on his brilliant guide dog, Suzy. But she is nowhere to be found. It seems unimaginable that Suzy would have led him into danger, so is it murder? And where is she? When she finally turns up, it is only to deepen the mystery. She is stressed and tense and soon Chief Superintendent 'Fatso' and Detective Chief Inspector Ned realise that only one person in the force can possibly help. Kate, police dog handler extraordinaire, known affectionately as the Dog Tart, suggests they find Nick Parsons, who trained Suzy, in the hope that he can get the dog to lead them to the truth. The search for Nick Parsons culminates in a highly unusual plan, in which Ned will become blind for one night and with Suzy the guide dog, re-enact Sir Tommy Best's last fateful walk. The truth which they uncover is utterly horrible.
When a prominent Mississippi civil rights attorney asks renowned neurosurgeon Bradford Stone to help her save the life of a white racist condemned to death for the cold case murder of a black man, he has no idea that he is about to be dragged through a deadly past he thought he had escaped once and for all.
Trans-Allegheny Pioneers is, without a doubt, one of the most celebrated accounts of life on the Virginia frontier ever written. The author's focal point is the region of the New River-Kanawha in present-day Montgomery and Pulaski counties, Virginia. This is essential reading for anyone interested in frontier history or the genealogies of mid-18th century families who resided in the Valley of Virginia.
Designed by Atlanta architect A. Thomas Bradbury and opened in 1968, the mansion has been home to eight first families and houses a distinguished collection of American art and antiques. Often called “the people’s house,” the mansion is always on display, always serving the public. Memories of the Mansion tells the story of the Georgia Governor’s Mansion—what preceded it and how it came to be as well as the stories of the people who have lived and worked here since its opening in 1968. The authors worked closely with the former first families (Maddox, Carter, Busbee, Harris, Miller, Barnes, Perdue, and Deal) to capture behind-the-scenes anecdotes of what life was like in the state’s most public house. This richly illustrated book not only documents this extraordinary place and the people who have lived and worked here, but it will also help ensure the preservation of this historic resource so that it may continue to serve the state and its people.
Memorial and biographical history of Ellis county, Texas: containing a history of this important section of the great state of Texas, from the earliest period of its occupancy to the present time, together with glimpses of its future prospects, with full-page portraits of the presidents of the United States, and also full-page portraits of some of the most eminent men of the county, and biographical mention of many of its pioneers, and also of prominent citizens of to-day.
Acclaimed by leading historians and critics when it appeared shortly after the death of Dr. Martin Luther King Jr., this foundational biography wends through the corridors in which King held court, posing the right questions and providing a keen measure of the man whose career and mission enthrall scholars and general readers to this day. Updated with a new preface and more than a dozen photographs of King and his contemporaries, this edition presents the unforgettable story of King's life and death for a new generation.
Lewis Anthony Dexter may well have been one of the better known and least appreciated political scientists of the last century. This outstanding collection of Dexter's writings, demonstrates why Dexter remains important. The volume off ers solid reasons for researching the topics Dexter pioneered, and is a masterful guide to his thought and analyses. Dexter's writings derive from a multifaceted career. The Management of Purpose is organized into three broad subject areas: sociology, political science, and practicing social science. Dexter's notions of what constituted sociology and anthropology and his understandings of these areas and how to use them to illumine political matters are unusual. His use of multiple types of evidence, including history and logic, enables him to make significant contributions to the study of society's response to social problems. His work on labeling theory shows that social labels have a power that both transcends and distorts reality. Dexter was also a pioneer in the interactionist perspective, linking the labeled and those doing the labeling, and in demonstrating how organizations tend to compartmentalize and specialize. Dexter's work provides the analytic tools to enable readers to better understand many of the issues that remain a part of the American political landscape.
Often referred to as the leader of inspiration in Appalachian studies, Helen Matthews Lewis linked scholarship with activism and encouraged deeper analysis of the region. Lewis shaped the field of Appalachian studies by emphasizing community participation and challenging traditional perceptions of the region and its people. Helen Matthews Lewis: Living Social Justice in Appalachia, a collection of Lewis's writings and memories that document her life and work, begins in 1943 with her job on the yearbook staff at Georgia State College for Women with Mary Flannery O'Connor. Editors Patricia D. Beaver and Judith Jennings highlight the achievements of Lewis's extensive career, examining her role as a teacher and activist at Clinch Valley College (now University of Virginia at Wise) and East Tennessee State University in the 1960s, as well as her work with Appalshop and the Highland Center. Helen Matthews Lewis connects Lewis's works to wider social movements by examining the history of progressive activism in Appalachia. The book provides unique insight into the development of regional studies and the life of a dynamic revolutionary, delivering a captivating and personal narrative of one woman's mission of activism and social justice.
Comedian Lewis Black unleashes his trademark subversive wit while recounting his own life story in his New York Times bestselling memoir. You've seen him on The Daily Show with Jon Stewart offering up his trademark angry observational humor on everything from politics to pop culture. You've seen his energetic stand-up performances on HBO, Comedy Central, and in venues across the globe. Now, for the first time, Lewis Black translates his volcanic eruptions into book form in Nothing's Sacred, a collection of rants against stupidity and authority, which oftentimes go hand in hand. With subversive wit and intellectual honesty, Lewis examines the events of his life that shaped his antiauthoritarian point of view and developed his comedic perspective. Growing up in 1950s suburbia when father knew best and there was a sitcom to prove it, he began to regard authority with a jaundiced eye at an early age. And as that sentiment grew stronger with each passing year, so did his ability to hone in on the absurd. True to form, he puts common sense above ideology and distills hilarious, biting commentary on all things politically and culturally relevant. "No one is safe from Lewis Black's comic missiles." (New York Times) You have been warned....
How do we encourage children to think deeply about the world in which they live? Research-based and highly practical, this book provides guidance on how to develop creative and critical thinking through your classroom teaching. Key coverage includes: · Classroom-ready ideas to stimulate high-order thinking · How to think critically and creatively across all areas of the curriculum · Case studies from primary, secondary and special schools · Philosophical approaches that give pupils the space to think and enquire This is essential reading for anyone on university-led and schools-based primary and secondary initial teacher education courses including undergraduate (BEd, BA QTS), postgraduate (PGCE, SCITT), School Direct, Teach First and employment-based routes and also anyone training to work in early years settings.
For nearly four centuries, the maritime history of Stratford, Connecticut set the standard for the growing relationship between the United States and the sea. For the long years when ocean and river were the only practical means of travel, and from the struggles for independence to the quest for commerce that played out upon the waves, Stratford's brave sons have navigated both Long Island Sound, whose waters lap their shores, and the wide world beyond. Stratford and the Sea is the story of Captain David Hawley fighting to save the young American Revolution. It is the story of privateer Samuel Nicoll's furious attacks on British shipping in the War of 1812 that forever altered our nation's future. And it is the story of merchant captains like Dowdall, Sterling, and Benjamin who pioneered transatlantic commerce and opened up trade routes to the Orient, establishing American dominance in international trade. But there is more to the story than the men who tell it. Here also-brought to life with 200 vintage photographs, period maps, and antique postcards-is the tale of the rise and fall of the mighty oyster fishery, the birth of decoy carving as a unique American folk art, and the rush of progress and industry brought to town by Igor Sikorsky and his flying boats.
Forty years ago, a teenaged boy stepped off a cotton farm in Alabama and into the epicenter of the struggle for civil rights in America, where he has remained to this day, committed still to the nonviolent ideals of his mentor Martin Luther King and the movement they both served. of photos.
Dwight Hamilton Diller is a musician from West Virginia devoted to traditional Appalachian fiddle and banjo music, and a seminary-trained minister steeped in local Christian traditions. For the past 40 years, he has worked to preserve archaic fiddle and banjo tunes, teaching his percussive, primitively rhythmic style to small groups in marathon banjo workshops. This book tells of Diller's life and music, his personal challenges and his decades of teaching an elusive musical form.
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