Featuring an insightful look at lesbian, gay, bisexual, and transgender (LGBT) life in Cuba, this chronicle illuminates the progress the country has made from centuries of backward attitudes and oppression to the current state of enlightenment. From the mores of the Colonial period to the roles that Hollywood, the CIA, and Wall Street played in depicting Cuba as a "police state" for gays and in reinforcing the oppression, this overview provides a backdrop of the past and illustrates the persecution and exploitation originally planted by Spanish colonialism and further cultivated by U.S. capitalism. Details on the gradual transformation follow as the narrative examines the impact of the political and institutional initiatives taken by Fidel Castro and the Cuban leadership to overcome bigotry and prejudice against LGBT people--among them free health care and education, guaranteed jobs and housing, special health care for AIDS victims, and widespread sex education.
Revised and updated for its Seventh Edition, this highly acclaimed volume is a complete, current, and practical guide to the diagnosis and treatment of allergic disorders. This comprehensive yet concise reference will remain the first choice for residents and practitioners who need guidance to identify an allergy, confirm a diagnosis, or find effective therapies. It will also be an excellent aid for board review. This edition includes discussions of clinical trials in asthma and significant updates on drug allergy, imaging, occupational allergy, and immune deficiency evaluation. A Companion Website will include the fully searchable text and additional illustrations and tables.
Blending an analysis of general political, diplomatic, and military trends with a description of how Zionist pioneers coped with ongoing social developments and challenges, Stein recounts the events that would ultimately lead to the formation of the State of Israel in May 1948. The study begins with the wave of Russian pogroms that erupted in 1882 and stimulated an interest in Jewish migration to Palestine. Stein proceeds to the experiences of the first batch of settlers as they established farms, fostered the rejuvenation of Hebrew, and coped with the local Arab population. He examines how Theodore Herzl's worldwide modern Zionist movement gathered momentum and led to a further increase in Jewish settlement in Palestine. This book covers key events such as the pioneering efforts to establish collective farms, the inauguration of Jewish defense organizations, the Balfour Declaration, and the formation of the British Mandate. Stein focuses on the gradual but persistent consolidation of the Jewish community as a self-contained body, looking closely at important institutions such as the Trade Union Federation, as well as the development of political parties. Later chapters chronicle the growing strife with the Arab population and the disintegration of the British Mandate, which would eventually culminate in the declaration of a Jewish state.
Since 1972, Patterson’s Allergic Diseases has been the go-to reference for healthcare practitioners looking for a comprehensive and practical guide to the diagnosis and treatment of allergic disorders. This eighth edition focuses on patient evaluation and management, and covers immunologic mechanisms, pathophysiology, pharmacology, and diagnostic techniques. Many contributors hail from outside the field of allergy-immunology, providing an invaluable non-specialist perspective on essential clinical practices.
The Hematology: Diagnosis and Treatment eBook is the ideal mobile resource in hematology! It distills the most essential, practical information from Hematology: Basic Principles and Practice, 6th Edition - the comprehensive masterwork by Drs. Hoffman, Benz, Silberstein, Heslop, Weitz, and Anastasi - into a concise, clinically focused resource that's optimized for reference on any e-reader. Focusing on the dependable, state-of-the-art clinical strategies you need to optimally diagnose and manage the full range of blood diseases and disorders, this eBook is a must-have for every hematologist's mobile device! Apply the latest know-how on heparin-induced thrombocytopenia, stroke, acute coronary syndromes, hematologic manifestations of liver disease, hematologic manifestations of cancer, hematology in aging, and many other hot topics. Get quick, focused answers on the diagnosis and management of blood diseases - in a portable digital format that you can carry and consult anytime, anywhere. View abundant images that mirror the pivotal role hematopathology plays in the practice of modern hematology. Count on all the authority that has made Hematology: Basic Principles and Practice, 6th Edition, edited by Drs. Hoffman, Benz, Silberstein, Heslop, Weitz, and Anastasi, the go-to clinical reference for hematologists worldwide. Consult this title on your favorite e-reader, conduct rapid searches, and adjust font sizes for optimal readability. Compatible with Kindle®, nook®, and other popular devices.
Get the expert guidance you need to offer your patients the best possible outcomes with Hematology: Basic Principles and Practice, 7th Edition. This thoroughly up-to-date text contains both unparalleled scientific content and must-know clinical guidance, so you can enhance your problem-solving skills and make optimal use of the newest diagnostic techniques and therapeutic options in this fast-changing field. Delivers state-of-the-art information and guidance from editors and global contributors who are at the forefront of their respective subspecialty areas Features sweeping content updates throughout, including basic science research which serves as a foundation for modern hematology, recent advances in stem cell transplantation, clinical advances in the treatment of each of the hematologic malignancies, immune checkpoint inhibitors, molecular diagnostics, transfusion medicine, and much more Includes several new chapters including Epigenetics and Epigenomics, Stem Cell Model of Hematologic Diseases, Multiple Myeloma, IND Enabling Processes for Cell-Based Therapies, and Immune Checkpoint Blockade in Hematologic Malignancies New Virtual Microscope with the ability to zoom in on high-quality digital hematopathology slides and frequent content updates accessible anywhere, any time on your favorite digital device Expert ConsultTM eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, Q&As, and references from the book on a variety of devices Delivers state-of-the-art information and guidance from editors and global contributors who are at the forefront of their respective subspecialty areas. Features sweeping content updates throughout, including basic science research which serves as a foundation for modern hematology, recent advances in stem cell transplantation, clinical advances in the treatment of each of the hematologic malignancies, immune checkpoint inhibitors, molecular diagnostics, transfusion medicine, and much more. Includes several new chapters including Epigenetics and Epigenomics, Stem Cell Model of Hematologic Diseases, Multiple Myeloma, IND Enabling Processes for Cell-Based Therapies, and Immune Checkpoint Blockade in Hematologic Malignancies. New Virtual Microscope with the ability to zoom in on high-quality digital hematopathology slides and frequent content updates accessible anywhere, any time on your favorite digital device. Expert ConsultTM eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, Q&As, and references from the book on a variety of devices.
Considered the definitive source in its field for over 35 years, Endocrinology: Adult and Pediatric, has been thoroughly updated to reflect today's recent advances in adult and pediatric endocrinology. Unique perspectives from a team of trusted, world-renowned experts ensure this medical reference book remains the most highly-regarded text in the field. Make the best clinical decisions with an enhanced emphasis on evidence-based practice and expert opinions on treatment strategies. Zero in on the most relevant and useful references with the aid of a more focused, concise bibliography. Locate information quickly, while still getting the complete coverage you expect. Now in full color, with special design treatment for at-a-glance pediatric content, helping to distinguish the pediatric content. Expanded coverage for key topics such as pediatric endocrinology and obesity mechanisms and treatment, in addition to today's hot topics in endocrinology, including endocrine disruptors, bariatric surgery, androgen deficiency, genetic causes of obesity, endocrine rhythms, and the use of tyrosine kinase inhibitors in thyroid cancer. New content addressing the latest advances in testosterone and estrogen replacement, as well as the new causes of calcium and phosphate disorders, new molecular causes of endocrine cancers, new genetic causes of reproductive disorders, and more. Updated clinical guidelines for diabetes, lipid disorders, obesity management, osteoporosis, and more, as well as essential treatment updates for the medical management of acromegaly, Cushing's Disease, hypercalcemia, and diabetes mellitus. New Key Points provide snapshots of what to expect in each chapter, or serve as a refresher of what you just read. Expert Consult eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, references, and videos from the book on a variety of devices.
This issue of Radiologic Clinics, edited by Leslie Scoutt, concentrates on the latest updates in ultrasound. Articles include: 3D Sonography in Gynecologic Imaging; Elastography; Evaluation of Pelvic Masses; Evaluation of the First Trimester; Contrast-Enhanced Ultrasound of the Liver and Kidney; Interpreting Lower Extremity Non Invasive Physiological Studies; Sonography in Thyroid Cancer; Evaluation of Pelvic Pain; Evaluation of the Renal Transplant; Extracranial Carotid Ultrasound Imaging; Sonographic Evaluation of Palpable Superficial Masses; Fetal CNS; Evaluation of Diffuse Liver Disease; Evaluation of Scrotal Masses; Lower Extremity Venous Ultrasound Examination; and more!
John Leslie unfolds his view of the nature of the universe in this book - a view which is unusual yet rich in philosophical inspiration and suggestion. Over the last three decades he has been developing his theory in a series of publications, and with this title he brings it to its definitive conclusion.
Endocrinology: Adult and Pediatric: Reproductive Endocrinology is a new eBook from the same experts responsible for the highly acclaimed two-volume Endocrinology clinical reference book. It puts all of the latest advances in adult and pediatric reproductive endocrinology at your fingertips, instantly accessible on your favorite eReader - so you can give your patients the benefit of today’s best know-how. Stay abreast of the newest knowledge in reproductive endocrinology, including endocrinology of sexual behavior and gender identity; genetic pathways that control gonadal development and sex differentiation; management of PCOS and hirsutism; management of male androgen deficiency; management of gynecomastia; and much more. Effectively review the causes and management of precocious or delayed puberty. Count on all the authority that has made Endocrinology, 6th Edition, edited by leading endocrinologists Drs. Jameson and DeGroot, the go-to clinical reference for endocrinologists worldwide. Consult this title on your favorite e-reader, conduct rapid searches, and adjust font sizes for optimal readability. Compatible with Kindle®, nook®, and other popular devices.
Tort Law: Responsibilities and Redress presents tort law as a complex but coherent subject. The authors have arranged the materials to be both highly sophisticated and extremely user friendly. This book has been adopted at schools across the country and always receives high praise from faculty and students for its relevant, contemporary cases, extensive and informative notes, and its 500+ page, cradle-to-grave Teacher’s Manual. The Fifth Edition of Tort Law: Responsibilities and Redress has been updated to reflect the very latest developments in tort law, including discussions of new developments in civil rights law (pertaining especially to excessive force claims against police), as well as public nuisance, toxic torts, and new draft provisions of the Third Restatement of Torts: Intentional Torts to Persons. The book also contains “Check Your Understanding,” “Big Think,” and “Did You Know?” text boxes designed to enable students to engage in self-assessment, along with a user-friendly page layout. A comprehensive set of high-quality PowerPoint slides covering all principal cases is also available to adopters. New to the Fifth Edition: Additional “Check Your Understanding,” “Big Think” and “Did you Know?” text boxes enable students to engage in self-assessment as they proceed through their Torts class New materials on civil rights litigation, public nuisance, toxic torts and the Intentional Torts provisions of the Third Restatement. User-friendly page layout features helpful photographs, illustrations, and original charts Professors and student will benefit from: Text and notes that are fully up to date on the latest developments in tort law, including new Restatement provisions and the latest decisions from state, federal, and foreign courts. More than 15 years of overwhelmingly positive student and instructor feedback from law schools across the U.S. which demonstrate that Tort Law: Responsibilities and Redress is the most user-friendly Torts casebook on the market. The book is completely contemporary. Classic tort cases are included but, emphasis is placed on modern cases and modern issues that demonstrate tort law’s continued importance and relevance. Teaching materials Include: Teacher’s Manual, including Sample Syllabi The 500+ page Teacher’s Manual has no rival among Torts casebooks. Comprehensive Deck of PowerPoint Slides 200+ PowerPoint slides available to adopters can be adapted for use in class, or to help instructors organize their class discussions. CasebookConnect features: ONLINE E-BOOK Law school comes with a lot of reading, so access your enhanced e-book anytime, anywhere to keep up with your coursework. Highlight, take notes in the margins, and search the full text to quickly find coverage of legal topics. PRACTICE QUESTIONS Quiz yourself before class and prep for your exam in the Study Center. Practice questions from Examples & Explanations, Emanuel Law Outlines, Emanuel Law in a Flash flashcards, and other best-selling study aid series help you study for exams while tracking your strengths and weaknesses to help optimize your study time. OUTLINE TOOL Most professors will tell you that starting your outline early is key to being successful in your law school classes. The Outline Tool automatically populates your notes and highlights from the e-book into an editable format to accelerate your outline creation and increase study time later in the semester.
An updated edition of a groundbreaking book on best practices for nonprofits What makes great nonprofits great? In the original book, authors Crutchfield and McLeod Grant employed a rigorous research methodology derived from for-profit books like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact—from Habitat for Humanity to the Heritage Foundation—and distilled six counterintuitive practices that these organizations use to change the world. Features a new introduction that explores the new context in which nonprofits operate and the consequences for these organizations Includes a new chapter on applying the Six Practices to small, local nonprofits, including some examples of these organizations Contains an update on the 12 organizations featured in the original book—how they have fared, what they've learned, and where they are now in their growth trajectory This book has lessons for all readers interested in creating significant social change, including nonprofit managers, donors, and volunteers.
The two volumes of Death, Dying, and the Ending of Life present the core of recent philosophical work on end-of-life issues. Volume I examines issues in death and consent: the nature of death, brain death and the uses of the dead and decision-making at the end of life, including the use of advance directives and decision-making about the continuation, discontinuation, or futility of treatment for competent and incompetent patients and children. Volume II, on justice and hastening death, examines whether there is a difference between killing and letting die, issues about physician-assisted suicide and euthanasia and questions about distributive justice and decisions about life and death.
Universes discusses the alleged evidence of fine tuning; mechanisms by which a varied set of Universes might be generated, and whether belief in God could be preferable to accepting universes in vast numbers.
By elucidating the experience of interstitial ethnic groups such as Mexican, Asian, and Native Americans--groups that are held to be neither black nor white--the author explores how the color line accommodated--or refused to accommodate--"other" ethnicities within a binary racial system. Analyzing pre- and post-1954 American literature, film, autobiography, government documents, ethnography, photographs, and popular culture, she investigates the ways in which racially "in-between" people and communities were brought to heel within the South's prevailing cultural logic, while locating the interstitial as a site of cultural anxiety and negotiation.
Dark Side of Fortune contains all the elements of a Hollywood thriller. Filling in one of the most important gaps in the history of the American West, Margaret Leslie Davis's riveting biography follows Edward L. Doheny's fascinating story from his days as an itinerant prospector in the dangerous jungles of Mexico, where he built the $100-million oil empire that ushered in the new era of petroleum. But it was a tale that ended in tragedy, when—at the peak of his economic power—Doheny was embroiled in the notorious Teapot Dome scandal and charged with bribing the U.S. Secretary of the Interior. Few captains of industry have matched Doheny's drive to succeed and his far-reaching ambition. Drawn to the West in search of fortune, he failed at prospecting before finding oil in a smelly, tar-befouled lot in Los Angeles in 1892. Certain that the substance had commercial value, he envisioned steamships and locomotives no longer powered by coal, but by oil. After developing massive oil wells in Mexico, Doheny built an international oil empire that made him one of the wealthiest men in the world. But in 1924 the scandal of Teapot Dome engulfed him. As accusations mounted, he hired America's top legal talent for his defense. During the ten-year-long litigation, Doheny's only son was mysteriously murdered by a family confidant. The government's case against Doheny ended in an astounding jury decision: The cabinet official accused of taking a bribe from Doheny was found guilty and sent to prison, yet Doheny was fully acquitted. Despite the verdict, the scandal had overshadowed the achievements of a lifetime, and he died in disgrace in 1935. Margaret Leslie Davis recreates the legal drama and adds details of behind-the-scenes strategy gleaned from the personal diaries and archives of Doheny's famed defense attorneys. Previously hidden personal correspondence adds to this first complete portrait of the man and answers questions about Doheny that have eluded historians for almost seventy-five years.
La Banque mondiale a rédigé ce guide du développement de la petite enfance (DPE) pour répondre à la demande croissante de conseil et d’appui des responsables de programmes en matière de dialogue politique sur le thème du DPE, et pour aider les clients à prendre et à mettre en oeuvre des décisions pertinentes sur la meilleure manière d’investir dans le DPE dans le cadre de leur économie et de leurs priorités nationales. Ce guide comble un manque dans la littérature actuelle sur le sujet (1) en distillant l’information existante sous la forme de notes concises et faciles à utiliser ;(2) en fournissant une information pratique sur les dernières questions pertinentes relatives au DPE, telles que la mesure des résultats du développement des enfants grâce à l’identification et l’adaptation d’instruments efficaces, aux transferts monétaires conditionnels destinés aux familles de jeunes enfants, et autres ; et (3) en évaluant la qualité des derniers faits rapportés pour chaque sujet et en identifiant les lacunes en matière de connaissances pour lesquelles des expérimentations et évaluations complémentaires sont nécessaires.
Lying is an intrinsic part of our social fabric, but it is also a deeply problematic and misunderstood aspect of what makes us human. Ian Leslie takes us on a fascinating journey that makes us question not only our own relationship to the truth, but also virtually every daily encounter we have. On the way he dissects the history of the lie detector, how parents affect their children’s attitude to lying (and vice versa), Who Wants to Be a Millionaire?, the philosophical ambiguity of telling the truth, Bill Clinton’s presentational prowess, Wonder Woman’s lasso of truth, and why we should be wary of anyone with more than 150 Facebook friends. Born Liars is thought-provoking, anecdotally driven narrative nonfiction at its best. Ian Leslie’s intoxicating blend of anthropology, biology, cultural history, philosophy, and popular psychology belies a serious central message: that humans have evolved and thrived in large part because of their ability to deceive.
Apply the latest advances in management of neuroendocrine and pituitary disorders with the Endocrinology: Adult and Pediatric: Neuroendocrinology and The Pituitary Gland eBook! Brought to you by the same expert endocrinologists responsible for the highly acclaimed two-volume Endocrinology clinical reference, this endocrinology eBook puts all of the newest latest know-how of the Pituitary Gland and Neuroendocrinology at your fingertips, instantly accessible on your favorite eReader - so you can offer your patients the best care. - Stay abreast of the newest knowledge on neuroendocrinology and the pituitary gland, including our most recent understanding of the fundamental cellular and physiologic functions of the neuroendocrine system, mechanisms underlying clinical disorders, and approaches to managing patients harboring disorders of the hypothalamus and pituitary gland. - Approach any subject either by specific gland or through a discussion of multi-hormonal integration of endocrine function, as led by the "master conductor of the endocrine orchestra," the pituitary gland. - Gain a state-of-the-art understanding of comprehensive descriptors, integrating endocrine cell ontogeny, hormonal control of growth and maturation processes, and childhood and young adult pathophysiology with maturation and aging processes. - Count on all the authority that has made Endocrinology, 6th Edition, edited by Drs. Jameson and DeGroot, the go-to medical reference for endocrinologists worldwide. - Make the best clinical endocrinology decisions with an enhanced emphasis on evidence-based practice in conjunction with expert opinion. - Consult this title on your favorite e-reader, conduct rapid searches, and adjust font sizes for optimal readability. Compatible with Kindle®, nook®, and other popular devices.
Brought to you by the same expert endocrinologists responsible for the highly acclaimed two-volume Endocrinology clinical reference, Endocrinology: Adult and Pediatric: The Adrenal Gland is a new eBook that puts all of the latest advances in management of adrenal disorders at your fingertips. Instantly accessible on your favorite eReader, this adrenal endocrinology eBook makes it easy to give your patients the benefit of today's best expertise. - Stay abreast of the newest knowledge and advances in adrenal disease, including the molecular genetics of pheochromocytomas and paragangliomas; the newest therapies for adrenocortical carcinoma, written by the organizers of the first major international trials; a survey of adrenal imaging, authored by the world's major diagnostic imaging specialist on cross-sectional CT and MR scanning of the adrenal gland; a comprehensive survey of adrenarche and the adrenopause - topics not adequately covered in most other adrenal endocrinology books; and much more. - Count on all the authority that has made Endocrinology, 6th Edition, edited by Drs. Jameson and DeGroot, the go-to clinical reference for endocrinologists worldwide. - Consult this title on your favorite e-reader, conduct rapid searches, and adjust font sizes for optimal readability. Compatible with Kindle®, nook®, and other popular devices.
Hematology, 6th Edition encompasses all of the latest scientific knowledge and clinical solutions in the field, equipping you with the expert answers you need to offer your patients the best possible outcomes. Ronald Hoffman, MD, Edward J. Benz, Jr., MD, Leslie E. Silberstein, MD, Helen Heslop, MD, Jeffrey Weitz, MD, John Anastasi, MD, and a host of world-class contributors present the expert, evidence-based guidance you need to make optimal use of the newest diagnostic and therapeutic options. Consult this title on your favorite e-reader with intuitive search tools and adjustable font sizes. Elsevier eBooks provide instant portable access to your entire library, no matter what device you're using or where you're located. Make confident, effective clinical decisions by consulting the world's most trusted hematology reference. Access the complete contents online at www.expertconsult.com, with a downloadable image collection, regular updates, case studies, patient information sheets, and more. Apply all the latest knowledge on regulation of gene expression, transcription splicing, and RNA metabolism; pediatric transfusion therapy; principles of cell-based gene therapy; allogeneic hematopoietic stem cell transplantation for acute myeloid leukemia and myelodysplastic syndrome in adults; hematology in aging; and much more, thanks to 27 brand-new chapters plus sweeping updates throughout. Find the information you need quickly and easily thanks to a completely reworked organization that better reflects today’s clinical practice. Visualize clinical problems more clearly with new and updated images that reflect the pivotal role of hematopathology in modern practice. Benefit from the experience and fresh perspective of new editor Dr. Jeffrey Weitz, Professor of Medicine at McMaster University School of Medicine and Executive Director of the Thrombosis and Atherosclerosis Research Institute in Ontario.
Access all of the latest advances in thyroid disorder management on your favorite eReader with Endocrinology: Adult and Pediatric: The Thyroid Gland! Brought to you by the same leading endocrinologists responsible for the highly acclaimed two-volume Endocrinology clinical reference, this new thyroid disorder eBook enables you to give your patients the benefit of today's best know-how. - Stay abreast of the newest knowledge and advances in thyroid disease, including the use of thyroglobulin assays and ultrasound vs. isotope scanning in thyroid cancer; the latest understanding of Graves' eye disease; the use of I-131 in management of multinodular goiter; T4 transport defects causing thyroid hormone resistance; best practices in management of thyroid disease during pregnancy; and much more. - Benefit from authoritative guidance on thyroid testing. - Make the best clinical decisions with an enhanced emphasis on evidence-based practice in conjunction with expert opinion. - Count on all the authority that has made Endocrinology, 6th Edition, edited by Drs. Jameson and DeGroot, the go-to clinical reference for endocrinologists worldwide. - Consult this title on your favorite e-reader, conduct rapid searches, and adjust font sizes for optimal readability. Compatible with Kindle®, nook®, and other popular devices.
ENDOCRINOLOGY, edited by J. Larry Jameson, MD, PhD and Leslie J. De Groot, MD, has been considered the definitive source in its field for decades. Now this landmark reference has been exhaustively updated to bring you the latest clinical guidance on all aspects of diagnosis and treatment for the full range of endocrine and metabolism disorders, including new information on diabetes, obesity, MEN I and II, disorders of sex determination, and pituitary tumors. Entirely new chapters on Lipodystrophy Syndromes, Lipoprotein Metabolism, and Genetic Disorders of Phosphate Homeostasis keep you well informed on today’s hot topics. You’ll benefit from unique, global perspectives on adult and pediatric endocrinology prepared by an international team of renowned authorities. This reference is optimally designed to help you succeed in your demanding practice and ensure the best possible outcomes for every patient. Overcome virtually any clinical challenge with detailed, expert coverage of every area of endocrinology, authored by hundreds of leading luminaries in the field. Provide state-of-the-art care with comprehensive updates on diabetes, obesity, MEN I and II, disorders of sex determination, and pituitary tumors ... brand-new chapters on Lipodystrophy Syndromes, Lipoprotein Metabolism, and Genetic Disorders of Phosphate Homeostasis ... expanded coverage of sports performance, including testosterone, androgen research, and bone growth and deterioration ... and the newest discoveries in genetics and how they affect patient care. Make the best clinical decisions with an enhanced emphasis on evidence-based practice in conjunction with expert opinion. Rapidly consult with trusted authorities thanks to new expert-opinion treatment strategies and recommendations. Zero in on the most relevant and useful references with the aid of a more focused, concise bibliography. Locate information more quickly, while still getting the complete coverage you expect.
Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: The ins and outs of this brave new world of digital marketing The specific techniques needed to achieve high customer engagement The modern innovations that help you outperform the competition The best targeting and positioning practices for today's digital era How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.
A complex phenomenon which has undergone significant changes in the past forty years, Leslie Holmes argues that organised crime is in need of re-conceptualisation. This innovative book navigates the evolution of this issue to grasp its full scope in the twenty-first century.
We live more and more of our lives online; we rely on the internet as we work, correspond with friends and loved ones, and go through a multitude of mundane activities like paying bills, streaming videos, reading the news, and listening to music. Without thinking twice, we operate with the understanding that the data that traces these activities will not be abused now or in the future. There is an abstract idea of privacy that we invoke, and, concrete rules about our privacy that we can point to if we are pressed. Nonetheless, too often we are uneasily reminded that our privacy is not invulnerable-the data tracks we leave through our health information, the internet and social media, financial and credit information, personal relationships, and public lives make us continuously prey to identity theft, hacking, and even government surveillance. A great deal is at stake for individuals, groups, and societies if privacy is misunderstood, misdirected, or misused. Popular understanding of privacy doesn't match the heat the concept generates. With a host of cultural differences as to how privacy is understood globally and in different religions, and with ceaseless technological advancements, it is an increasingly complex topic. In this clear and accessible book, Leslie and John G. Francis guide us to an understanding of what privacy can mean and why it is so important. Drawing upon their extensive joint expertise in law, philosophy, political science, regulatory policy, and bioethics, they parse the consequences of the forfeiture, however great or small, of one's privacy.
Whether voluntary or coerced, hopeful or desperate, people moved in unprecedented numbers across Russia's vast territory during the twentieth century. Broad Is My Native Land is the first history of late imperial, Soviet, and post-Soviet Russia through the lens of migration. Lewis H. Siegelbaum and Leslie Page Moch tell the stories of Russians on the move, capturing the rich variety of their experiences by distinguishing among categories of migrants—settlers, seasonal workers, migrants to the city, career and military migrants, evacuees and refugees, deportees, and itinerants. So vast and diverse was Russian political space that in their journeys, migrants often crossed multiple cultural, linguistic, and administrative borders. By comparing the institutions and experiences of migration across the century and placing Russia in an international context, Siegelbaum and Moch have made a magisterial contribution to both the history of Russia and the study of global migration.The authors draw on three kinds of sources: letters to authorities (typically appeals for assistance); the myriad forms employed in communication about the provision of transportation, food, accommodation, and employment for migrants; and interviews with and memoirs by people who moved or were moved, often under the most harrowing of circumstances. Taken together, these sources reveal the complex relationship between the regimes of state control that sought to regulate internal movement and the tactical repertoires employed by the migrants themselves in their often successful attempts to manipulate, resist, and survive these official directives.
Revealing the brain as a social organ, adapted to respond to and process specific social stimuli that are unique to human evolution, Dr Leslie Brothers uses findings from neuroscience, anthropology and palaeontology to make a convincing argument.
Information requirements of measurement programmes; Sampling; Basic problems and aims of sampling; Time and frequency of sampling; Overall design of sampling programmes; Procedures for obtaining samples of waters; Preparation, transport, storage, and stability of samples; The nature and importance of errors in analytical results; Random error; Systematic error; Accuracy; Effects of errors on decision making; Need to estimate analytical errors; Estimation and control of the Bias of analytical results; Detailed consideration and assessment of individual sources of Bias; Assessment of the overall Bias of analytical results; Estimation and control of the precision of analytical results; Model of Random errors; Achievement of specified accuracy by a group of laboratories; Types of inter-laboratory studies; Reporting analytical results; Reporting results close to the lower concentration limit of an analytical system; The selection of analytical methods; General precautions in water-analysis laboratories; Analytical techniques; Automatic and on-line analysis; Computers in water analysis; The scope for computing in water analysis and related activities.
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