Leslie De Chernatony's Books

Creating Powerful Brands

By: Leslie De Chernatony,Malcolm McDonald,Elaine Wallace

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Creating Powerful Brands

By: Leslie De Chernatony,Malcolm McDonald,Elaine Wallace

1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.

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Page Count

496

Publisher

Routledge

Published Date

ISBN 10

1856178498

ISBN 13

9781856178495

From Brand Vision to Brand Evaluation

The Strategic Process of Growing and Strengthening Brands

By: Leslie De Chernatony

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From Brand Vision to Brand Evaluation

The Strategic Process of Growing and Strengthening Brands

By: Leslie De Chernatony

Presenting the reader with practical applications for brand enhancement, this book helps to understand the implement strategies to strengthen brands. It offers a framework for brand management, and provides a flowchart for progressing the brand building process from strategy through tactics to implementation.

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Page Count

358

Publisher

Elsevier

Published Date

ISBN 10

0750667494

ISBN 13

9780750667494

Creating Powerful Brands in Consumer, Service and Industrial Markets

By: Leslie De Chernatony,Malcolm McDonald

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Creating Powerful Brands in Consumer, Service and Industrial Markets

By: Leslie De Chernatony,Malcolm McDonald

Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images.

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Page Count

489

Publisher

Routledge

Published Date

ISBN 10

0750659807

ISBN 13

9780750659802

Excellence in Advertising

By: Leslie Butterfield

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Excellence in Advertising

By: Leslie Butterfield

While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession. The first edition of this book, published in 1997, proved to be a huge success both in the UK and internationally. This new edition is substantially updated and enlarged - with new authors added and new subjects covered. The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who's Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Mike Sommers and now also Richard Hytner, Tim Broadbent, Tim Pile and others. Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising: Building successful brands Strategy development The analysis and interpretation of qualitative research Creative briefing Media strategy AND NEW IN THIS EDITION: Managing relationships Evaluating advertising Loyalty Shareholder value Total communication strategy Combining state-of-the-art thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis. Leslie Butterfield is Chairman of Partners BDDH, the agency he founded in 1987. He is one of the UK advertising industry's most respected strategists, and a regular contributor to advertising conferences and publications. He was Chairman of the IPA's Training and Development Committee from 1989 to 1997 and is now a Council Member and Fellow of the IPA.

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Page Count

301

Publisher

Routledge

Published Date

ISBN 10

1136404511

ISBN 13

9781136404511

Creating Powerful Brands

By: Leslie De Chernatony,Malcolm McDonald,Elaine Wallace

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Creating Powerful Brands

By: Leslie De Chernatony,Malcolm McDonald,Elaine Wallace

1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

496

Publisher

Routledge

Published Date

ISBN 10

1856178498

ISBN 13

9781856178495

Creating Powerful Brands

By: Leslie de Chernatony,Malcolm McDonald

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Creating Powerful Brands

By: Leslie de Chernatony,Malcolm McDonald

This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new cases and examples. The book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains: * Powerful analysis of new areas such as e-branding and e-marketing * A completely new set of advertising and brand images to illustrate key points * A powerful analysis of the key drivers of brand value There can be no doubt that the power of brands in the international marketplace is still growing, and that Creating Powerful Brands, third edition, can explain both why and how they work.

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Page Count

489

Publisher

Routledge

Published Date

ISBN 10

1136413618

ISBN 13

9781136413612

Creating Powerful Brands in Consumer, Service and Industrial Markets

By: Leslie De Chernatony,Malcolm McDonald

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Creating Powerful Brands in Consumer, Service and Industrial Markets

By: Leslie De Chernatony,Malcolm McDonald

Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

489

Publisher

Routledge

Published Date

ISBN 10

0750659807

ISBN 13

9780750659802

Book's by Leslie De Chernatony

Creating Powerful Brands

Creating Powerful Brands

From Brand Vision to Brand Evaluation

From Brand Vision to Brand Evaluation

Creating Powerful Brands in Consumer, Service and Industrial Markets

Creating Powerful Brands in Consumer, Service and Industrial Markets

Excellence in Advertising

Excellence in Advertising

Creating Powerful Brands

Creating Powerful Brands

Creating Powerful Brands

Creating Powerful Brands

Creating Powerful Brands in Consumer, Service and Industrial Markets

Creating Powerful Brands in Consumer, Service and Industrial Markets

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