Small business marketing made easy If you’re running a small business you have to wear many hats – and, while marketing is essential, most business owners struggle to know what to do, whether they need to do this or that and, not least, how to find the time to do it all. This is a practical handbook you can dip into. There are simple systems to follow in every chapter to make sure that your business marketing doesn’t take over your life. It gives you an overview of all the key elements that will help your business to make an impact and establish an excellent REPUTATION, become an AUTHORITY in your industry, stay highly VISIBLE and show off your EXPERTISE.
This guide covers topics such as how to grow an achiever, how to create a successful environment, how to create the tools of success, and how to make training really work. CONTENTS: Part 1 How the head works - how can you grow an achiever? - accentuate the positive - programming Part 2 How to create a successful environment - the company - the individual - the horse Part 3 How to create the tools of success - assessing performance - joint ownership - goals, aims and objectives - priorities and action plans Part 4 How to make training really work - training - preparing for improvement - after the event Part 5 How to get promoted - what next
Small business marketing made easy If you’re running a small business you have to wear many hats – and, while marketing is essential, most business owners struggle to know what to do, whether they need to do this or that and, not least, how to find the time to do it all. This is a practical handbook you can dip into. There are simple systems to follow in every chapter to make sure that your business marketing doesn’t take over your life. It gives you an overview of all the key elements that will help your business to make an impact and establish an excellent REPUTATION, become an AUTHORITY in your industry, stay highly VISIBLE and show off your EXPERTISE.
This guide covers topics such as how to grow an achiever, how to create a successful environment, how to create the tools of success, and how to make training really work. CONTENTS: Part 1 How the head works - how can you grow an achiever? - accentuate the positive - programming Part 2 How to create a successful environment - the company - the individual - the horse Part 3 How to create the tools of success - assessing performance - joint ownership - goals, aims and objectives - priorities and action plans Part 4 How to make training really work - training - preparing for improvement - after the event Part 5 How to get promoted - what next
You never get a second chance to make a first impression - but it's amazing how many so-called professionals play Russian roulette with their reputations. It's no longer down to word-of-mouth - the world wide web spreads information round the world in seconds. If you're in business you need to take the steps that will protect your reputation - as well as taking advantage of the means of enhancing it. If you have staff, clients and suppliers you'll also want to be aware of what they are saying about you - and educate them to be effective marketers for your business. This book will give you the ammunition you need to... take control of what is said about your business; effectively use the tools that will influence your reputation; plan, protect and promote your reputation on an ongoing basis; harness the power of your staff to enhance your reputation; raise your profile and stand out from the crowd; ensure you are playing the reputation game by the new rules. Can you afford NOT to read it?
Raucous, sensual and sublime: how twelve pioneering female artists rewrote the rules of pop. From Kate Bush to Nicki Minaj, from Janet Jackson to TLC and Taylor Swift, pop's greatest female pioneers are simply strange: smashing notions of taste and decorum, and replacing them with new ideals of pleasure. Instead of rehashing biographies, Lesley Chow dives deep into the music of these groundbreaking performers, identifying the ecstatic moments in their songs and finding out what makes them unique. You're History is a love letter to pop's most singular achievements, celebrating the innovations of women who are still critically underrated. It's a ride that includes tributes to Chaka Khan, Rihanna, Neneh Cherry, Sade, Shakespears Sister, Azealia Banks, and many more... “The slim, sharp book considers a range of female artists from Janet Jackson and Taylor Swift to TLC and Nicki Minaj, a group that the Australian cultural critic Chow views as ‘outliers, marking moments where the culture might have swerved to incorporate their influence, but somehow contrived not to.’” — New York Times summer reads
This accessible 'how to' text is about classroom interaction – how to study it and how to use that knowledge to improve teaching and learning. Actually showing what critical, constructionist, sociocultural perspectives on teaching, learning, and schooling are and what they can do, it makes discourse analysis understandable and useful to teachers and other nonlinguists. Using Discourse Analysis to Improve Classroom Interaction: offers teachers the powerful tools of discourse analysis as a way of understanding the complex dynamics of human interaction that constitute effective, equitable teaching and learning guides readers step-by-step through how to build their interactional awareness to improve their teaching includes 'Try It Out' exercises to engage readers in learning how to respond to the social dynamics of their classrooms for the purpose of improving classroom interaction. Proceeding from simple illustrations to more complex layering of analytical concepts, short segments of talk, transcribed to highlight important points, are used to explain and illustrate the concepts. By the time readers get to the complicated issues addressed in this text they are ready to deal with some of teaching’s toughest challenges, and have the tools to build positive relationships among their students so that all can participate equally in the classroom.
Stephen Frears has a career approaching over half-a-century, directing films of astonishing variety, beauty, and daring, and yet many often have trouble remembering his name. The Ironic Filmmaking of Stephen Frears celebrates this great filmmaker, beginning with a short biography of Frears, general observations on unifying themes and styles in his oeuvre, and the characterization of his manner of directing. By focusing on 10 key films, Lesley Brill finds coherence in Frears' characteristic irony and in his concentration on many kinds of love. In movies such as My Beautiful Laundrette, Dangerous Liaisons, High Fidelity, The Queen, Philomena, and many others, Frears portrays widely varied situations and characters with a combination of insight, skepticism, and sympathy. He has the passionate, unjudgmental focus of an artist who stands simultaneously at a distance from his subjects and within their worlds. Through Frears' work is widely admired, Brill argues that he has attracted little scholarly writing because of a combination of the diffidence of his self-presentation and the difficulty of explicating the complex ideas and characters of his films. The Ironic Filmmaking of Stephen Frears is meant to inspire others to further examine his films individually and his career as a whole.
We are brought up in a world where living in fear is both encouraged and accepted. Its normal to feel doubt, to feel guilt, to feel anger, to feel a failure. Its normal to lack enjoyment, self-confidence, and fulfilment. Its normal to live our lives according to what other people want of us, or what we think other people want of us, and to feel that, in a world where we constantly criticise and compare, were simply not good enough. But good enough for what? And in whose view? Its time to turn that thinking around. You are good enough! You were born with confidence and a healthy self-esteem. You were born to smile more. You were born to feel ease, to feel well, and to listen to your heart and your intuition. And you can reconnect with that you. You can live true to yourself, and you can feel contentment, joy, and harmony. You can find peace, acceptance, and inner strength. You are perfect, human, worthy. You are special. You are you, and the world needs you. Free the spirit thats still burning deep inside you, and shine! You are and you can!
Phytoplankton ecology has developed from an understanding of taxonomy, species dynamics and functional roles, and species interactions with the surrounding environment. New and emerging technologies enable a paradigm shift in the ways we monitor and understand phytoplankton in a range of environments. Advances in Phytoplankton Ecology: Applications of Emerging Technologies is a practical guide to these new technologies and explores their application with case studies to show how recent advances have changed our understanding of phytoplankton ecology. Part one of this book explores how traditional taxonomy and species identification has changed, moving from morphological to molecular techniques. Part two explores the new technologies for remote and automatic monitoring and sensor technology and applications for management. Part three explores the explosion of omics techniques and their application in species identification, functional populations, trait characterization, interspecific interactions, and interaction with their environment. This book is an invaluable guide for marine and freshwater ecology researchers to how new technologies can enhance our understanding of ecology. Combines traditional techniques with new technologies and methods Explores the influence of new technology on our understanding of phytoplankton ecology Provides practical applications of each technique through case studies in each chapter
It’s a system, a tool kit, a recipe book. Beginning with one irresistible idea--a complete home bar of just 12 key bottles--here’s how to make more than 200 classic and unique mixed drinks, including sours, slings, toddies, and highballs, plus the perfect Martini, the perfect Manhattan, and the perfect Mint Julep. It’s a surprising guide--tequila didn’t make the cut, and neither did bourbon, but genever did. And it’s a literate guide--describing with great liveliness everything from the importance of vermouth and bitters (the “salt and pepper” of mixology) to the story of a punch bowl so big it was stirred by a boy in a rowboat.
By far, the most complete, up-to-date and BEST book on baby-naming! Welcoming a new baby into the family is one of the biggest blessings in life. The Complete Book of Baby Names helps make this transition fun-and easy-by giving you the most complete and up-to-date book of baby names available. Whether you're looking to carry on family tradition, stay true to your religion or ethnic background or want to try something new and different, The Complete Book of Baby Names is packed full of more than 100,001 baby names with origins and definitions that make choosing baby's names (almost) painless. Perfect as a self-purchase or a gift, The Complete Book of Baby Names will delight expectant parents everywhere. The Complete Book of Baby Names includes: -- The most up-to-date list of popular names-including twin names -- 276 fun lists to help you choose, including: names that command respect, celebrity names, names from children's literature and names with great expectations -- Modern baby-naming trends -- What not to name your baby -- Attributes of a perfect name -- Adding a middle name-or two -- And lots more! Everything you need to choose the perfect name!
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