“Essential reading for everyone interested in improving their personal brand.”-Peter Wade, GE Consumer Finance Whether you're a receptionist, a CEO, or somewhere in-between-you project an image that could potentially make or break a deal. That's why Lesley Everett, the United Kingdom's leading professional branding expert, created the “Walking TALL” method. It's a cheeky, upbeat, and inimitably British approach to creating a unique personal brand. Everett delivers “drop-dead brilliant” advice on first impressions, appearances, body indicators, and everything else needed to present yourself with panache.
Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values.
What effect has the black literary imagination attempted to have on, in Toni Morrison's words, "a race of readers that understands itself to be 'universal' or race-free"? How has black literature challenged the notion that reading is a race-neutral act? Race and the Literary Encounter takes as its focus several modern and contemporary African American narratives that not only narrate scenes of reading but also attempt to intervene in them. The texts interrupt, manage, and manipulate, employing thematic, formal, and performative strategies in order to multiply meanings for multiple readers, teach new ways of reading, and enable the emergence of antiracist reading subjects. Analyzing works by James Weldon Johnson, Zora Neale Hurston, Ralph Ellison, Jamaica Kincaid, Percival Everett, Sapphire, and Toni Morrison, Lesley Larkin covers a century of African American literature in search of the concepts and strategies that black writers have developed in order to address and theorize a diverse audience, and outlines the special contributions modern and contemporary African American literature makes to the fields of reader ethics and antiracist literary pedagogy.
History is full of underdogs--people who have overcome oppression, prejudice, and poverty to achieve their goals. Some of those individuals have become well known heroes and inspired others to keep trying. Read the inspiring stories of underdogs including Abraham Lincoln, Daymond John, Bessie Coleman, Peter Dinklage, Loretta Lynn, and Seabiscuit with this informative title. Packed with fun facts and fascinating sidebars, this full-color informational text explores diversity and contemporary issues through high-interest content. Featuring TIME? content and images, this nonfiction book has text features such as a glossary, an index, and a table of contents to engage students in reading as they build their comprehension, vocabulary, and reading skills. The Reader’s Guide and extended Try It! activity increase understanding of the material, and develop higher-order thinking. Check It Out! offers print and online resources for additional reading. Keep students reading from cover to cover with this captivating text!
An unputdownable saga about love and family, guaranteed to warm your heart this winter... London, 1910. Lily is ten years old when she realises her grandmother, a washerwoman in the backstreets of London's Bermondsey, is seriously ill. She's determined to do what can she can to help and keep her grandmother's illness a secret – even from her beloved twin, Artie. But Gran isn't getting any better, and there's only so much Lily can do... When tragedy strikes and the twins are faced with the prospect of a workhouse or an orphanage, a benefactor offers to take Artie in and educate him. All Artie's needs will be taken care of – but the gentleman has no use for a girl. The twins have lost everything they knew and loved, but they never thought they'd lose each other. As the orphan twins grow up and take different paths, their new lives are beyond anything they could have imagined. Will they ever find a way to be together again? Set against the backdrop of the First World War, The Orphan Twins is the heart-wrenching new saga from Lesley Eames, bestselling author of The Brighton Guest House Girls and two-time RNA Romantic Saga award nominee.
Now is an opportune moment to consider the shifts in youth and popular culture that are signalled by texts that are being read and viewed by young people. In a world seemingly compromised by climate change, political and religious upheavals and economic irresponsibility, and at a time of fundamental social change, young people are devouring fictional texts that focus on the edges of identity, the points of transition and rupture, and the assumption of new and hybrid identities. This book draws on a range of international texts to address these issues, and to examine the ways in which key popular genres in the contemporary market for young people are being re-defined and re-positioned in the light of urgent questions about the environment, identity, one’s place in the world, and the fragile nature of the world itself. The key questions are: • What are the shifts and changes in youth culture that are identified by the market and by what young people read and view? • How do these texts negotiate the addressing of significant questions relating to the world today? • Why are these texts so popular with young people? • What are the most popular genres in contemporary best-sellers and films? • Do these texts have a global appeal, and, if so, why? These over-arching themes and ideas are presented as a collection of inter-related essays exploring a rich variety of forms and styles from graphic novels to urban realism, from fantasy to dystopian writing, from epic narratives to television musicals. The subjects and themes discussed here reveal the quite remarkable diversity of issues that arise in youth fiction and the variety of fictional forms in which they are explored. Once seen as not as important as adult fiction, this book clearly demonstrates that youth fiction (and the popular appeal of this fiction) is complex, durable and far-reaching in its scope.
It's time for a story of human evolution that goes beyond describing "ape-men" and talks about what women and children were doing. In a few decades, a torrent of new evidence and ideas about human evolution has allowed scientists to piece together a more detailed understanding of what went on thousands and even millions of years ago. We now know much more about the problems our ancestors faced, the solutions they found, and the trade-offs they made. The drama of their experiences led to the humans we are today: an animal that relies on a complex culture. We are a species that can and does rapidly evolve cultural solutions as we face new problems, but the intricacies of our cultures mean that this often creates new challenges. Our species' unique capacity for culture began to evolve millions of years ago, but it only really took off in the last few hundred thousand years. This capacity allowed our ancestors to survive and raise their difficult children during times of extreme climate chaos. Understanding how this has evolved can help us understand the cultural change and diversity that we experience today. Lesley Newson and Peter Richerson, a husband-and-wife team based at the University of California, Davis, began their careers with training in biology. The two have spent years together and individually researching and collaborating with scholars from a wide range of disciplines to produce a deep history of humankind. In A Story of Us, they present this rich narrative and explain how the evolution of our genes relates to the evolution of our cultures. Newson and Richerson take readers through seven stages of human evolution, beginning seven million years ago with the apes that were the ancestors of humans and today's chimps and bonobos. The story ends in the present day and offers a glimpse into the future.
Revealing and intimate, based on more than 100 interviews with key figures in his life, this is the definitive biography of Queen front man Freddie Mercury, one of pop music’s best-loved and most complex figures. A revealing, intimate look at the man who would be Queen. As lead vocalist for the iconic rock band Queen, Freddie Mercury’s unmatched skills as a songwriter and his flamboyant showmanship made him a superstar and Queen a household name. But despite his worldwide fame, few people ever really glimpsed the man behind the glittering façade. Now, more than twenty years after his death, those closest to Mercury are finally opening up about this pivotal figure in rock ’n’ roll. Based on more than a hundred interviews with key figures in his life, Mercury offers the definitive account of one man’s legendary life in the spotlight and behind the scenes. Rock journalist Lesley-Ann Jones gained unprecedented access to Mercury’s tribe, and she details Queen’s slow but steady rise to fame and Mercury’s descent into dangerous, pleasure-seeking excesses—this was, after all, a man who once declared, “Darling, I’m doing everything with everyone.” In her journey to understand Mercury, Jones traveled to London, Zanzibar, and India—talking with everyone from Mercury’s closest friends to the sound engineer at Band Aid (who was responsible for making Queen even louder than the other bands) to second cousins halfway around the world. In the process, an intimate and complicated portrait emerges. Meticulously researched, sympathetic yet not sensational, Mercury offers an unvarnished look at the extreme highs and lows of life in the fast lane. At the heart of this story is a man...and the music he loved.
After the Great War, a nurse and a damaged soldier become dangerously entangled in this “sensitive, unsettling tale” by the author of A Particular Man (The Independent). Sometimes love hurts. Sometimes love kills . . . It’s 1920 and Britain is attempting to move on after World War I. Clementine, who was a nurse on the frontlines and suffered her own losses, is trying to settle back into her comfortable middle-class life as a doctor’s wife. But when she meets Vincent, a man so battered he must wear a mask to hide his scars, a perilous and magnetic attraction develops between them. As their passion erupts and takes a darker turn, it threatens to spell disaster. Will either of them ever recover from the lingering horrors of war? And can both of them walk away from their affair unscathed? “One of the most compelling novels I have read all year.” —Liz Jensen, author of The Uninvited Praise for Lesley Glaister “[Glaister] commands respect for writing novels which are not just dark and mysterious but also emotionally satisfying.” —The Times Literary Supplement “One of Britain’s finest novelists.” —The Sunday Telegraph
An unputdownable saga about love and family, guaranteed to warm your heart this winter... London, 1910. Lily is ten years old when she realises her grandmother, a washerwoman in the backstreets of London's Bermondsey, is seriously ill. She's determined to do what can she can to help and keep her grandmother's illness a secret – even from her beloved twin, Artie. But Gran isn't getting any better, and there's only so much Lily can do... When tragedy strikes and the twins are faced with the prospect of a workhouse or an orphanage, a benefactor offers to take Artie in and educate him. All Artie's needs will be taken care of – but the gentleman has no use for a girl. The twins have lost everything they knew and loved, but they never thought they'd lose each other. As the orphan twins grow up and take different paths, their new lives are beyond anything they could have imagined. Will they ever find a way to be together again? Set against the backdrop of the First World War, The Orphan Twins is the heart-wrenching new saga from Lesley Eames, bestselling author of The Brighton Guest House Girls and two-time RNA Romantic Saga award nominee.
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