In the era of ubiquitous computing and networking, millions of electronic devices with computing facilities in the public space are connected with each other in ad hoc ways, but are required to behave coherently. Massively multi-agent systems, MMAS can be a major design paradigm or an implementation method for ubiquitous computing and ambient intelligence. As the infrastructure of massively multi-agent systems, technologies such as grid computing together with semantic annotation can be combined with agent technology. A new system design approach, society-centered design, may be realized by embedding participatory technologies in human society. This book originates from the First International Workshop on Massively Multi-Agent Systems, MMAS 2004, held in Kyoto, Japan in December 2004. The 25 revised full selected and invited papers give an excellent introduction and overview on massively multi-agent systems. The papers are organized in parts on massively multi-agent technology, teams and organization, ubiquitous computing and ambient intelligence, and massively multi-agent systems in the public space.
The book answers a simple question: when managers and companies face a decision with two outcomes that are safe and risky, what leads them to choose the risky alternative? The answer starts with a detailed review of the theory behind risk and decision making by managers. The book then gathers real-world evidence using two surveys of senior managers and directors to analyze why they take risks, and how companies control risks.
Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.
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