Leon Schiffman's Books

Consumer Behaviour

By: Leon Schiffman,Aron O'Cass,Angela Paladino,Jamie Carlson

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Consumer Behaviour

By: Leon Schiffman,Aron O'Cass,Angela Paladino,Jamie Carlson

A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.

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Page Count

729

Publisher

Pearson Higher Education AU

Published Date

ISBN 10

1486014348

ISBN 13

9781486014347

Intransitive Predication

By: Leon Stassen

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Intransitive Predication

By: Leon Stassen

Basing his analysis on a wide sample of languages, Stassen investigates cross-linguistic variation in one of the core domains of all natural languages - 'cognitive space' - the topography of which is the same for all languages.

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Page Count

792

Publisher

Oxford University Press

Published Date

ISBN 10

0199258937

ISBN 13

9780199258932

Predicative Possession

By: Leon Stassen

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Predicative Possession

By: Leon Stassen

This is the first comprehensive treatment of the strategies employed in the world's languages to express predicative possession, as in "the boy has a bat". It presents the results of the author's fifteen-year research project on the subject. Predicative possession is the source of many grammaticalization paths - as in the English perfect tense formed from to have - and its typology is an important key to understanding the structural variety of the world's languages and how they change. Drawing on data from some 400 languages representing all the world's language families, most of which lack a close equivalent to the verb to have, Professor Stassen aims (a) to establish a typology of four basic types of predicative possession, (b) to discover and describe the processes by which standard constructions can be modified, and (c) to explore links between the typology of predicative possession and other typologies in order to reveal patterns of interdependence. He shows, for example, that the parameter of simultaneous sequencing - the way a language formally encodes a sequence like "John sang and Mary danced" - correlates with the way it encodes predicative possession. By means of this and other links the author sets up a single universal model in order to account for all morphosyntactic variation in predicative possession found in the languages of the world, including patterns of variation over time. Predicative Possession will interest scholars and advanced students of language typology, diachronic linguistics, morphology and syntax.

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Page Count

832

Publisher

OUP Oxford

Published Date

ISBN 10

0191568147

ISBN 13

9780191568145

Fresh Starts

Transformation in Action

By: Camille Leon

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Fresh Starts

Transformation in Action

By: Camille Leon

Evolution is uncomfortable. Real change is messy. Yet whenever we are actively engaged in transforming our lives, our roots and connections will grow stronger and ultimately help us attain a more fulfilling existence. In a true story of transformation from darkness to light, holistic entrepreneur Camille Leon invites anyone seeking a better life and holistic professionals to take a journey within to begin the process of positive change. While intertwining her personal story and lessons learned with introspective questions and reflective exercises, Leon leads others through a roadmap to better understanding themselves, their desires, and their ideal life. Through her guidance, others will learn the value of exploring their options, doing new things, shunning perfectionism, taking leaps of faith, managing time better, and identifying role models. Fresh Starts is a holistic guide for anyone interested in setting out on an adventurous quest to transform their life through reflections, practical tools, and spiritual wisdom.

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Page Count

118

Publisher

Balboa Press

Published Date

ISBN 10

1982259302

ISBN 13

9781982259303

The Duke Manual of Glaucoma Surgery

By: Divakar Gupta,Leon W. Herndon, Jr.,Kelly W. Muir

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The Duke Manual of Glaucoma Surgery

By: Divakar Gupta,Leon W. Herndon, Jr.,Kelly W. Muir

Concise, authoritative, and easy to navigate, The Duke Manual of Glaucoma Surgery offers a step-by-step, highly illustrated approach to the most commonly performed glaucoma surgeries and procedures. Ideal for glaucoma specialists, ophthalmic surgeons, residents, and fellows, it contains practical guidance from Drs. Divakar Gupta, Leon Herndon, Kelly Muir, as well as other experts at Duke University, making it an unparalleled “how-to” manual for the wide variety of cases and operative scenarios you may encounter.

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Page Count

333

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1975150589

ISBN 13

9781975150587

Automatically Ordering Events and Times in Text

By: Leon R.A. Derczynski

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Automatically Ordering Events and Times in Text

By: Leon R.A. Derczynski

The book offers a detailed guide to temporal ordering, exploring open problems in the field and providing solutions and extensive analysis. It addresses the challenge of automatically ordering events and times in text. Aided by TimeML, it also describes and presents concepts relating to time in easy-to-compute terms. Working out the order that events and times happen has proven difficult for computers, since the language used to discuss time can be vague and complex. Mapping out these concepts for a computational system, which does not have its own inherent idea of time, is, unsurprisingly, tough. Solving this problem enables powerful systems that can plan, reason about events, and construct stories of their own accord, as well as understand the complex narratives that humans express and comprehend so naturally. This book presents a theory and data-driven analysis of temporal ordering, leading to the identification of exactly what is difficult about the task. It then proposes and evaluates machine-learning solutions for the major difficulties. It is a valuable resource for those working in machine learning for natural language processing as well as anyone studying time in language, or involved in annotating the structure of time in documents.

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Page Count

220

Publisher

Springer

Published Date

ISBN 10

3319472410

ISBN 13

9783319472416

Analyzing Social Settings

A Guide to Qualitative Observation and Analysis, Fourth Edition

By: John Lofland,David Snow,Leon Anderson,Lyn H. Lofland

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Analyzing Social Settings

A Guide to Qualitative Observation and Analysis, Fourth Edition

By: John Lofland,David Snow,Leon Anderson,Lyn H. Lofland

This book instructs the reader how to do a social science fieldstudy—a research genre often labeled “ethnography,” “qualitative research,” and/or “naturalistic research.” While field researchers across the social sciences may prefer one label over another, their studies are generally alike in featuring direct, qualitative observation of natural situations or settings primarily using the techniques of participant observation and/or intensive interviewing. High-quality social science fieldstudies are contingent on the successful completion of the interconnected tasks of gathering, focusing, and analyzing data, as well as writing up the results. The fourth edition of this classic work is a must for social researchers. The authors make learning how to do qualitative observation and analysis clear and engaging. Their book provides an educational and entertaining road map for pursuing high quality fieldstudies in social science research.

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Page Count

304

Publisher

Waveland Press

Published Date

ISBN 10

1478650559

ISBN 13

9781478650553

The Triangle Fire, Centennial Edition

By: Leon Stein

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The Triangle Fire, Centennial Edition

By: Leon Stein

March 25, 2011, marks the centennial of the Triangle Shirtwaist Factory fire, in which 146 garment workers lost their lives. A work of history relevant for all those who continue the fight for workers' rights and safety, this edition of Leon Stein's classic account of the fire features a substantial new foreword by the labor journalist Michael Hirsch, as well as a new appendix listing all of the victims' names, for the first time, along with addresses at the time of their death and locations of their final resting places.

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Page Count

270

Publisher

Cornell University Press

Published Date

ISBN 10

0801462517

ISBN 13

9780801462511

Neuropsychological Rehabilitation

Fundamentals, Innovations, and Directions

By: Jose Leon-Carrion

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Neuropsychological Rehabilitation

Fundamentals, Innovations, and Directions

By: Jose Leon-Carrion

This definitive work, the combined effort of 30 international contributors, provides in-depth discussion of neuropsychological rehabilitation, the consequences of brain injury, fundamentals of recovery, current rehabilitation models, and treatment. Remarkable in the depth of its content, this publication reveals the numerous changes that have occurred over the past decade and the new pathways open to treating TBI. Experts from the United States and Europe detail the consolidation of neuropsychological rehabilitation as an interdisciplinary field with strong clinical and applied roots. The material explores the foundations which support and direct treatment, and it combines those foundations with a vision of the current state of the most innovative methodologies (e.g., gene therapy, post-traumatic sleep disorder intervention, neural transplants).

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Page Count

590

Publisher

CRC Press

Published Date

ISBN 10

157444039X

ISBN 13

9781574440393

Consumer Behaviour

By: Leon G Schiffman,Aron O'Cass,Angela Paladino,Jamie Carlson

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Consumer Behaviour

By: Leon G Schiffman,Aron O'Cass,Angela Paladino,Jamie Carlson

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Page Count

708

Published Date

ISBN 10

144256153X

ISBN 13

9781442561533

Consumer Behavior

By: Leon G. Schiffman,Joseph Wisenblit

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Consumer Behavior

By: Leon G. Schiffman,Joseph Wisenblit

For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

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Page Count

512

Publisher

Pearson

Published Date

ISBN 10

0134734823

ISBN 13

9780134734828

Consumer Behavior

By: Leon G. Schiffman,Leslie Lazar Kanuk

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Consumer Behavior

By: Leon G. Schiffman,Leslie Lazar Kanuk

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning presented in the first chapter, this model serves as a structural framework for the concepts the building blocks examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.

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Page Count

648

Publisher

Prentice Hall

Published Date

ISBN 10

0131688804

ISBN 13

9780131688803

Consumer Behavior, Global Edition

By: Leon G. Schiffman,Joseph L. Wisenblit

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Consumer Behavior, Global Edition

By: Leon G. Schiffman,Joseph L. Wisenblit

For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

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Page Count

509

Publisher

Pearson Higher Ed

Published Date

ISBN 10

129226926X

ISBN 13

9781292269269

Consumer Behaviour

By: Leon G. Schiffman

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Consumer Behaviour

By: Leon G. Schiffman

The fourth edition of this best-selling Australian text continues to convey the essence of consumer behaviour and to connect psychological, socio-cultural and decision making aspects of the discipline. It retains the strong empirical and market segmentation approach that has made previous editions so popular with lecturers and students alike. New author, Steve Ward, brings his invaluable teaching and industry experience to this new edition, helping to make this learning resource even more relevant to today's student . The authors explain in a clear and integrated fashion the consumer behaviour variables, the different types and importance of consumer research, and problems encountered in performing research. The text is structured in a logical manner that enables students to understand how distinct factors influence decision making and new examples, including advertisements, help students to ground the theory.

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Page Count

662

Published Date

ISBN 10

1442520108

ISBN 13

9781442520103

Consumer Behaviour

A European Outlook

By: Leon G. Schiffman,Håvard Hansen,Leslie Lazar Kanuk

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Consumer Behaviour

A European Outlook

By: Leon G. Schiffman,Håvard Hansen,Leslie Lazar Kanuk

This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applications-oriented approaches.

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Page Count

516

Publisher

Pearson Education

Published Date

ISBN 10

027370401X

ISBN 13

9780273704010

eBook Instant Access – for Consumer Behaviour, Global Edition

By: Leon Schiffman,Leslie Kanuk

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eBook Instant Access – for Consumer Behaviour, Global Edition

By: Leon Schiffman,Leslie Kanuk

For undergraduate and graduate consumer behaviour courses. The text that set the standard for consumer behaviour study. Consumer Behaviour explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

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Page Count

505

Publisher

Pearson Higher Ed

Published Date

ISBN 10

0273787322

ISBN 13

9780273787327

Consumer Behaviour E Book

By: Leon G. Schiffman,Leslie Kanuk,Havard Hansen

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Consumer Behaviour E Book

By: Leon G. Schiffman,Leslie Kanuk,Havard Hansen

Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it. The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new ‘Innovation In Action feature’ will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace.

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Page Count

482

Publisher

Pearson Higher Ed

Published Date

ISBN 10

0273724258

ISBN 13

9780273724254

Consumer Behavior

By: Leon G. Schiffman,Joseph Wisenblit

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Consumer Behavior

By: Leon G. Schiffman,Joseph Wisenblit

This textbook explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of marketing strategies.

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Page Count

600

Publisher

Pearson Educacion

Published Date

ISBN 10

0133131033

ISBN 13

9780133131031

Consumer Behaviour

Global and Southern African Perspectives

By: Leon G. Schiffman

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Consumer Behaviour

Global and Southern African Perspectives

By: Leon G. Schiffman

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11.

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Page Count

492

Published Date

ISBN 10

1775788733

ISBN 13

9781775788737

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