Lennie Larkin's Books

Flower Farming for Profit

The Complete Guide to Growing a Successful Cut Flower Business

By: Lennie Larkin

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Flower Farming for Profit

The Complete Guide to Growing a Successful Cut Flower Business

By: Lennie Larkin

“Flower Farming for Profit does a deep dive into the least glamorous, but most important part of farming—how to run a profitable business. This must-have book is incredibly thoughtful, well organized, and brimming with real-life examples. Lennie’s down-to-earth, no-nonsense approach to the numbers is a breath of fresh air.”—Erin Benzakein, owner, Floret Farm; New York Times bestselling author of Floret Farm’s A Year in Flowers With practical, step-by-step instructions and on-the-ground examples at every scale, Flower Farming for Profit is a comprehensive, beautiful guide to achieving profitability as a cut flower farmer. When Lennie Larkin set out to become a flower farmer, she found all sorts of resources about growing flowers but a scarcity of reliable information on how to build a profitable cut flower business. How do you create efficient systems and adequately value your own time and effort through your pricing? When and how should you consider scaling up your farm? How can you make doing what you love support you financially? In Flower Farming for Profit, Larkin answers these questions—and many, many more. With instructive lessons and savvy business tips from her own and other successful farms around the world, she explores: The diverse challenges of both wholesale and retail sales channels, from florists and farm stands to farmers markets Streamlining weddings for the farmer-florist, from communications to floral design Efficient recordkeeping and bookkeeping Steps for conducting your own cost-of-production analysis Marketing and growth strategies Business planning, goal setting, and making financial projections Crop planning based on local climatic conditions, market demand, and sales projections The cut flower industry continues to experience wild growth. To successfully do what they love while expanding the market for sustainably produced flowers, new and experienced farmers alike must deliberately step back from the field and into the office. Flower Farming for Profit is a one-of-a-kind guide to creating the type of numbers-driven business that will allow individual farms to prosper and local flower economies to thrive.

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Page Count

525

Publisher

Chelsea Green Publishing

Published Date

ISBN 10

1645021777

ISBN 13

9781645021773

Flower Farming for Profit

The Complete Guide to Growing a Successful Cut Flower Business

By: Lennie Larkin

Write a review Read reviews Take a Quiz Solve Book Puzzle

Flower Farming for Profit

The Complete Guide to Growing a Successful Cut Flower Business

By: Lennie Larkin

Average ratings

N/A

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Solve jigsaw puzzle

Age

Page Count

525

Publisher

Chelsea Green Publishing

Published Date

ISBN 10

1645021777

ISBN 13

9781645021773

Introducing Counselling and Psychotherapy Research

By: Terry Hanley,Clare Lennie,William West

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Introducing Counselling and Psychotherapy Research

By: Terry Hanley,Clare Lennie,William West

′An unusually thoughtful, methodical, engaging text tackling essential research issues in an accessible and attractive way′ - Colin Feltham Emeritus Professor of Critical Counselling Studies, Sheffield Hallam University. Introducing Counselling and Psychotherapy Research provides an accessible yet thorough overview of the place that research has in the world of therapy. It introduces the reader to the language of research and helps students to identify themselves as researchers by supporting the development of their research literacy and awareness. Structured around common training topics, the book provides: - consideration of what research is and why people do it - discussion of key issues that individuals should consider before embarking on a research project - an informed overview of common research methodologies and methods - a reflection upon the need to place ethical mindfulness at the fore of any research project - advice and information on what you can do with your research once it′s complete. This practical book demystifies research through a model of collaborative and experiential learning, with training exercises, student reflections, further reading, guidance on how to complete a thesis or dissertation, study skills and tips on how to use research supervision and dissemination. Terry Hanley, Clare Lennie and William West work as directors and lecturers on the Counselling and Counselling Psychology programmes at the University of Manchester.

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Page Count

186

Publisher

SAGE

Published Date

ISBN 10

1446291502

ISBN 13

9781446291504

A Bite of the Apple

A Life with Books, Writers and Virago

By: Lennie Goodings

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A Bite of the Apple

A Life with Books, Writers and Virago

By: Lennie Goodings

The moment I got my job at Virago in 1978 I knew it would be a long time before I would leave. I certainly wouldn't have had the brazen hope then-only twenty-five and very recently new to Britain-that I would ever become the Publisher, but I did know that I had found my home: where books, ideas, politics, imagination, feminism, and business was the air we breathed . . .' A Bite of the Apple is part-memoir, part history of Virago, and part thoughts on over forty years of feminist publishing. This is the story of how the authors and staff who, driven by passion, conviction and excitement, have made Virago Press one of the most important and influential English-language publishers in the world. Lennie Goodings has been with the iconic press founded by Carmen Callil almost since the start. First a publicist and then for over twenty years, publisher and editor, she has worked with extraordinary authors: Margaret Atwood, Marilynne Robinson, Sarah Waters, Linda Grant, Natasha Walter, Naomi Wolf and Maya Angelou among many others. Virago has been a life-changer for Lennie Goodings - but certainly not only for her. Following the chronology of the press and the enormous breadth of the Virago titles published over these years, she sets her story in the context of feminism, and segues into thoughts on editing, post-feminism, reading, breaking boundaries, and the Virago Modern Classics. Virago lives within the tension between idealism and pragmatism; between sisterhood and celebrity; between watching feminism wax and wane at the same time as knowing so many of the battles are still to be won. This book is about how it felt to be there. A Bite of the Apple is a celebration of writing, of publishing, and of reading.

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Page Count

321

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0198828756

ISBN 13

9780198828754

Book's by Lennie Larkin

Flower Farming for Profit

Flower Farming for Profit

Flower Farming for Profit

Flower Farming for Profit

Introducing Counselling and Psychotherapy Research

Introducing Counselling and Psychotherapy Research

A Bite of the Apple

A Bite of the Apple

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