Lena M. Chao's Books

This third edition presents current information in the rapidly evolving field of minorities' interaction with mass communications, including the portrayals of minorities in the media, advertising and public relations.

This fourth edition presents current information in the rapidly evolving field of minorities' interaction with mass communications, including the portrayals of minorities in the media, advertising and public relations.

The Fourth Edition of Racism, Sexism, and the Media examines how different race, ethnic, and gender groups fit into the fabric of America; how the media influence and shape everyone's perception of how they fit; and how the media and advertisers are continuously adapting their communications to effectively reach these groups. The authors explore how the rise of class/group-focused communication, resulting from the convergence of new media technologies and continued demographic segmentation of audiences, has led media outlets and advertisers to see women and people of color as influential key audiences and target markets, as well as a source of stereotypes, which may lead to media insensitivity and may help perpetuate social inequity. The Fourth Edition includes updated content on topics covered in the previous editions, and new material on: women of color, including an integrated assessment of their media experiences; new material on Muslim, Arab, and Asian groups; new technologies; and social media use and their impact

Racial and ethnic inclusiveness has grown to be more important in the United States as its society has become increasingly diverse. Racism, Sexism, and the Media, Fourth Edition examines how people of color fit into the fabric of America and how the media tell them and others how they fit. In this new edition, authors Clint C. Wilson, Félix Gutiérrez, and Lena M. Chao explore the convergence of new media technologies along with the continued demographic segmentation of audiences as people of color grow as targets of and markets for the media. The Fourth Edition of Racism, Sexism, and the Media includes updated content on topics covered in the previous editions, such as film, television, radio, print media, advertising, and public relations, expanded coverage on ...

Book's by Lena M. Chao

Racism, Sexism, and the Media

Racism, Sexism, and the Media

Racism, Sexism, and the Media

Racism, Sexism, and the Media

Racism, Sexism, and the Media

Racism, Sexism, and the Media

Racism, Sexism, and the Media

Racism, Sexism, and the Media

Racism, Sexism, and the Media

Racism, Sexism, and the Media

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