With a series of experiments, Lena Himbert highlights the influence of the unit price’s unit of measure on the consumer’s price-level perception and quality perception. Furthermore, this thesis shows that the unit price availability and prominence influences the consumer’s store price image. When shopping for pre-packaged products, consumers are offered a variety of product and price information at the point of purchase. The unit price represents price information given to the consumer for which the factor package size is removed and thereby lowers the information load for consumers in the shopping situation. However, retailers have considerable leeway concerning the unit price format. Aspects that can be varied are for example the unit of measure (e.g., price per kg vs price per 100 g) or font size. There is little to no previous research that gives advice to retailers how they should indicate the unit price on the price label.
Four decades. Four generations. One World War. Raised in Stepney, the heart of London's East End, Maggie Riley is the only child of an Irish widower. When she becomes pregnant at the age of fifteen she is delighted, for it means she has captured her beloved Jim Burns. But life is a constant struggle - to bring up her four sons, to cope with a part-time husband, to 'better herself'. And that struggle is set against critical events of the era: the Depression, the Blackshirt marches, the devastation of World War II and its aftermath. Rejoice in Maggie's triumphs and feel the sorrow of her tragedies with this beautiful and moving tale of perseverance against all odds. *************** What readers are saying about MAGGIE 'A brilliant novel' - 5 STARS 'A fascinating story' - 5 STARS 'I loved the whole story' - 5 STARS 'Just wonderful!' - 5 STARS 'An amazing read' - 5 STARS
With a series of experiments, Lena Himbert highlights the influence of the unit price’s unit of measure on the consumer’s price-level perception and quality perception. Furthermore, this thesis shows that the unit price availability and prominence influences the consumer’s store price image. When shopping for pre-packaged products, consumers are offered a variety of product and price information at the point of purchase. The unit price represents price information given to the consumer for which the factor package size is removed and thereby lowers the information load for consumers in the shopping situation. However, retailers have considerable leeway concerning the unit price format. Aspects that can be varied are for example the unit of measure (e.g., price per kg vs price per 100 g) or font size. There is little to no previous research that gives advice to retailers how they should indicate the unit price on the price label.
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