Lena Claxton's Books

How to Say It: Marketing with New Media

A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts

By: Lena Claxton,Alison Woo

Write a review Read reviews Take a Quiz Solve Book Puzzle

How to Say It: Marketing with New Media

A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts

By: Lena Claxton,Alison Woo

Read Lena Claxton and Alison Woo's posts on the Penguin Blog. The essential resource for building a global community of customers. How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

244

Publisher

Penguin

Published Date

ISBN 10

0735204322

ISBN 13

9780735204324

More Monumental Inscriptions

Tombstones of the British West Indies

By: Lena Boyd Brown,Vere Langford Oliver

Write a review Read reviews Take a Quiz Solve Book Puzzle

More Monumental Inscriptions

Tombstones of the British West Indies

By: Lena Boyd Brown,Vere Langford Oliver

Inscriptions copied from cemeteries on the West Indian islands of Antigua, Dominica, Montserrat, Nevis, St. Kitts, Grenada, St. Lucia, and Trinidad; on the Bahamas; and in the former Dutch colony of Demerara, now a county of Guyana.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

278

Publisher

Wildside Press LLC

Published Date

ISBN 10

0893704229

ISBN 13

9780893704223

Successful Prevention and Youth Development Programs

Across Borders

By: Laura Ferrer-Wreder,Håkan Stattin,Carolyn Cass Lorente,Jonathan G. Tubman,Lena Adamson

Write a review Read reviews Take a Quiz Solve Book Puzzle

Successful Prevention and Youth Development Programs

Across Borders

By: Laura Ferrer-Wreder,Håkan Stattin,Carolyn Cass Lorente,Jonathan G. Tubman,Lena Adamson

The authors of this work closely explore the incidence of problem youth behaviors and scrutinize the efficacy of existing prevention programs. This review includes interventions specifically designed to promote youth development or to minimize the long-term consequences of problem behaviors from violence and criminality, substance use and abuse, teen pregnancy and hazardous sexual behaviors, and school failure. Academics and professionals in public health social work, psychology, and school counseling will find special interest in this important work.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

351

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1441991204

ISBN 13

9781441991201

Human Rights Discourse in a Global Network

Books beyond Borders

By: Lena Khor

Write a review Read reviews Take a Quiz Solve Book Puzzle

Human Rights Discourse in a Global Network

Books beyond Borders

By: Lena Khor

In her innovative study of human rights discourse, Lena Khor takes up the prevailing concern by scholars who charge that the globalization of human rights discourse is becoming yet another form of cultural, legal, and political imperialism imposed from above by an international human rights regime based in the Global North. To counter these charges, she argues for a paradigmatic shift away from human rights as a hegemonic, immutable, and ill-defined entity toward one that recognizes human rights as a social construct comprised of language and of language use. She proposes a new theoretical framework based on a global discourse network of human rights, supporting her model with case studies that examine the words and actions of witnesses to genocide (Paul Rusesabagina) and humanitarian organizations (Doctors Without Borders). She also analyzes the language of texts such as Michael Ondaatje's Anil's Ghost. Khor's idea of a globally networked structure of human rights discourse enables actors (textual and human) who tap into or are linked into this rapidly globalizing system of networks to increase their power as speaking subjects and, in so doing, to influence the range of acceptable meanings and practices of human rights in the cultural sphere. Khor’s book is a unique and important contribution to the study of human rights in the humanities that revitalizes viable notions of agency and liberatory network power in fields that have been dominated by negative visions of human capacity and moral action.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

305

Publisher

Routledge

Published Date

ISBN 10

1317119800

ISBN 13

9781317119807

Design Thinking for Student Projects

By: Tony Morgan,Lena J. Jaspersen

Write a review Read reviews Take a Quiz Solve Book Puzzle

Design Thinking for Student Projects

By: Tony Morgan,Lena J. Jaspersen

Employers look for more than just a good degree. Candidates are expected to be able to creatively solve problems, manage change, demonstrate commercial awareness, and collaborate and communicate at different levels. Increasingly, universities are helping their students gain these skills through team-based projects, utilising innovation to solve real-world problems. Created with direct input from students and packed with advice and guidance from leading industry experts, this textbook walks readers through the steps necessary to deliver a team-based project, facilitating the development of key employability skills along the way. Readers can also connect with each other and create their own projects and teams via the book’s LinkedIn group. Suitable for undergraduates and postgraduates across all disciplines undertaking team-based modules and courses, as well as those studying independently, Design Thinking for Student Projects is the essential guide to learning practical Design Thinking and employability skills. Tony Morgan is an Associate Professor in Innovation Management Practice at the University of Leeds. Lena J. Jaspersen is a University Academic Fellow in Innovation Management at the University of Leeds.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

472

Publisher

SAGE

Published Date

ISBN 10

1529769221

ISBN 13

9781529769227

Migrant Entrepreneurship Network Structures

By: Anna-Lena Bunse

Write a review Read reviews Take a Quiz Solve Book Puzzle

Migrant Entrepreneurship Network Structures

By: Anna-Lena Bunse

Globalization effects nearly everyone and everything; and so, it does for networks and its different dimensions. Anna-Lena Bunse explores the network structure of migrant entrepreneurs in Bremen-Gröpelingen, and asks how informal networks for migrant entrepreneurs are structured and how migrant entrepreneurs can benefit from informal networks. It is shown how diaspora entrepreneurs in Gröpelingen communicate with each other and how this effects their businesses. The results highlight, that there are benefits for all diaspora entrepreneurs and their network partners, yet it also shows that they could use their networks in a more efficient way to optimize their businesses.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

198

Publisher

Springer

Published Date

ISBN 10

3658256257

ISBN 13

9783658256258

The Private Life of William Shakespeare

By: Lena Cowen Orlin

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Private Life of William Shakespeare

By: Lena Cowen Orlin

Tells the story of Shakespeare in Stratford as a family man. The book offers close readings of key documents associated with Shakespeare and develops a contextual understanding of the genres from which these documents emerge. It reconsiders clusters of evidence that have been held to prove some persistent biographical fables

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

447

Publisher

Oxford University Press

Published Date

ISBN 10

0192846302

ISBN 13

9780192846303

Book's by Lena Claxton

How to Say It: Marketing with New Media

How to Say It: Marketing with New Media

More Monumental Inscriptions

More Monumental Inscriptions

Successful Prevention and Youth Development Programs

Successful Prevention and Youth Development Programs

Human Rights Discourse in a Global Network

Human Rights Discourse in a Global Network

Design Thinking for Student Projects

Design Thinking for Student Projects

Migrant Entrepreneurship Network Structures

Migrant Entrepreneurship Network Structures

The Private Life of William Shakespeare

The Private Life of William Shakespeare

Username

Password

Username

Password

Password again

Birthday

Email