You never get a second chance to make a first impression – but it’s amazing how many so-called professionals play fast and loose with their reputations. It’s no longer down to word-of-mouth – the worldwide web spreads information round the world in seconds. If you’re in business you need take the steps that will protect your reputation – as well as taking advantage of the means to enhance it. If you have staff, clients and suppliers, you’ll also want to be aware of what they are saying about you – and educate them to be effective marketers for your business. This book will give you lots of practical things you can do to plan, promote and protect your reputation. What the reviewers said: “Reputation! “What a fragile intangible this is. “And yet, so important for our success, our clients and our peace of mind. “I once interviewed Julian Richer, the boss of Richer Sounds, and his thoughts on this amused me and made the point so well. “Reputation is like toothpaste. Every easy to squeeze out - extremely difficult to put back. “In The Reputation Gap, Lesley and Peter in their usual engaging style, get to the heart of the matter, providing clear insights and step-by-step guidance on what to do to create, build and maintain the reputation you want (and need). “Dive in! “You’ll be so pleased you did.” Peter Thomson “The UK’s Most Prolific Information Product Creator” www.peterthomson.com “How often do you really think about your reputation? “In business there are so many other things to consider, but in The Reputation Gap Peter and Lesley guide you through the importance of reputation. They give you practical and actionable ways to enhance your reputation in any size of business. An essential read if you are looking to tap into the power of your reputation.” David James Life and Personal Coach Mentor International Speaker “In business your reputation will have a great impact on whether you’ll have a profitable business… or not. “I found the book fascinating, insightful and thought provoking. “There’s plenty of practical tips and tools to not only help you plan, promote and protect your reputation but also how to enhance it.” John Hotowka Personal resilience speaker “A must-read book for anyone interested in developing their brand and reputation. Full of practical exercises and on point examples it’ll be a book you refer back to time and time again.” Neil Lloyd MD FBCMB, CEO FBC Manby Bowdler “This book is ideal if you're quite new to business, or if you've not been in marketing for many years. It's packed full of pragmatic advice and ideas that you can put into practice, right away. If you've never thought about the importance of your reputation when it comes to promoting your business, this book is for you. Even if you think you know everything there is to know about building a strong reputation, in this book, Peter and Lesley ask a number of questions that you might not have been asked before.” Chantal Cornelius Author of Magnetic Marketing www.Appletreeuk.com "Never has there been a better time for Peter and Lesley to rewrite, update and re-release this key book. “So many people think that the world is just transactional, our relationships and running a business. “It just isn't true. Reputation matters in this ever-changing world." Lee Jackson International speaker, past President of the Professional Speaking Association and author of Get Good at Life. “Reputation is the invisible aura that envelops your business. This is a book of straight-forward, easy-to-implement actions to create, manage, enhance and protect what people say about you. Essential reading for anyone in business.” Kevin Wright Ninja Investor creator and author of Buy, Refurb, Refinance.