Leigh Clemons's Books

Branding Texas

Performing Culture in the Lone Star State

By: Leigh Clemons

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Branding Texas

Performing Culture in the Lone Star State

By: Leigh Clemons

Ask anyone to name an archetypal Texan, and you're likely to get a larger-than-life character from film or television (say John Wayne's Davy Crockett or J. R. Ewing of TV's Dallas) or a politician with that certain swagger (think LBJ or George W. Bush). That all of these figures are white and male and bursting with self-confidence is no accident, asserts Leigh Clemons. In this thoughtful study of what makes a "Texan," she reveals how Texan identity grew out of the history—and, even more, the myth—of the heroic deeds performed by Anglo men during the Texas Revolution and the years of the Republic and how this identity is constructed and maintained by theatre and other representational practices. Clemons looks at a wide range of venues in which "Texanness" is performed, including historic sites such as the Alamo, the battlefield at Goliad, and the San Jacinto Monument; museums such as the Bob Bullock Texas State History Museum; seasonal outdoor dramas such as Texas! at Palo Duro Canyon; films such as John Wayne's The Alamo and the IMAX's Alamo: The Price of Freedom; plays and TV shows such as the Tuna trilogy, Dallas, and King of the Hill; and the Cavalcade of Texas performance at the 1936 Texas Centennial. She persuasively demonstrates that these performances have created a Texan identity that has become a brand, a commodity that can be sold to the public and even manipulated for political purposes.

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Page Count

203

Publisher

University of Texas Press

Published Date

ISBN 10

0292752075

ISBN 13

9780292752078

Managing Sport Events

By: T. Christopher Greenwell,Leigh Ann Danzey-Bussell,David J. Shonk

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Managing Sport Events

By: T. Christopher Greenwell,Leigh Ann Danzey-Bussell,David J. Shonk

Running a sport event—whether it’s an international competition or local youth tournament—requires acute knowledge and the ability to plan, organize, promote, lead, and communicate effectively. And no other text prepares students for the task as effectively as Managing Sport Events, Third Edition With HKPropel Access. While other texts in this space stray into the area of facility management, Managing Sport Events keeps its focus where it should be by providing a thorough grounding of the entire event management process. Beginning with an overview of event conception and development, the text then moves into the principal planning areas of budgeting, marketing, promotion, sponsorships, and legal and risk management. Later chapters focus on key operational areas such as staffing, event services and logistics, and event-day management, and it closes with postevent details and evaluation. The third edition includes new and updated content that incorporates plenty of contemporary real-life examples: Insights into how event management has been affected by COVID-19 and by the emergence of social media, sustainability efforts, and diversity, equity, and inclusion (DEI) initiatives All-new content addressing the role of brand ambassadors, social media influencers, and nontraditional media in promoting events and encouraging fan engagement An updated discussion of event sponsorships and how sport organizations are implementing creative activation strategies, pre-event and game-day deliverables, and the latest technologies to maximize exposure and measure effectiveness An expanded discussion of contracts and other legal considerations such as compliance with the Americans with Disabilities Act (ADA) An expanded section outlining how principles of project management can be used to effectively plan events New industry profiles that provide insights into key players and noteworthy happenings in event management Related online activities, delivered through HKPropel, provide robust learning opportunities for students: A brand-new semester-long project in which students plan, prepare, produce, and evaluate a fictional pickleball tournament as well as compile a formal event management plan handbook Scenario-based activities in which students make a decision and then see the implications of their choice Mini case studies for each chapter with questions to test comprehension Sample contracts that represent common agreements encountered in event management Practicing and aspiring professionals working in parks and recreation, tourism, hospitality, and sport organizations at all levels—youth, high school, college, amateur, minor league, professional, and international—will find this book a valuable reference in their roles as event managers. Blending traditional business tenets of sport management with the distinct aspects of event management, Managing Sport Events, Third Edition, prepares readers to manage events with efficiency and ease so that fans and participants alike have lasting game-day memories. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

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Page Count

402

Publisher

Human Kinetics

Published Date

ISBN 10

1718217633

ISBN 13

9781718217638

Love Me Do to Love Me Don't

Beatles on Record

By: Spencer Leigh

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Love Me Do to Love Me Don't

Beatles on Record

By: Spencer Leigh

Journalist, broadcaster and Beatles authority Spencer Leigh analyses and discusses the Beatles and their records with the help of his vast archive of recorded interviews about the Beatles – more than anyone in the world. Leigh has been interviewing musicians, roadies, fellow broadcasters and many others on his BBC Radio Merseyside programmes for over 30 years. This book draws upon that resource and the plethora of books about the Beatles that have preceded it. Each chapter is prefaced by the cultural or historic events of the times to put the music into context. This book will take you on an enjoyable musical journey and you will be thoroughly entertained by it and will be listening with fresh ears to the Beatles back catalogue.

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Page Count

423

Publisher

McNidder & Grace

Published Date

ISBN 10

0857161350

ISBN 13

9780857161352

Obstetrics: Normal and Problem Pregnancies: 1st South Asia Edn-E Book

By: Steven Gabbe,Jennifer R. Niebyl,Joe Leigh Simpson,Eric R. M. Jauniaux,Deborah A. Driscoll,Vincenzo Berghella,Mark B. Landon,Henry L. Galan,William A. Grobman

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Obstetrics: Normal and Problem Pregnancies: 1st South Asia Edn-E Book

By: Steven Gabbe,Jennifer R. Niebyl,Joe Leigh Simpson,Eric R. M. Jauniaux,Deborah A. Driscoll,Vincenzo Berghella,Mark B. Landon,Henry L. Galan,William A. Grobman

Obstetrics: Normal and Problem Pregnancies: First South Asia Edition remains your go-to choice for authoritative guidance on managing today's obstetric patient. International experts put the latest knowledge in this specialty at your fingertips, with current and relevant information on everything from fetal origins of adult disease, to improving global maternal health, to important topics in day-to-day obstetric practice. Highly readable, well-illustrated, and easy to understand, this best-selling obstetrics reference is an ideal tool for residents and clinicians. • Sweeping updates appear throughout, including four new chapters: "Vaginal Birth After Cesarean Delivery," "Placenta Accreta," "Obesity," and "Improving Global Maternal Health: Challenges and Opportunities." • New Glossary presents the most frequently used key abbreviations for easy reference. • Expanded use of bolded statements and key points, as well as additional tables, flow diagrams, and bulleted lists, facilitates and enhances the mastery of each chapter. • More than 100 images in the chapter on ultrasound provide an important resource for normal and abnormal fetal anatomy. • Collective wisdom of global experts in the field is offered.

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Page Count

1385

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

8131247244

ISBN 13

9788131247242

Obstetrics: Normal and Problem Pregnancies E-Book

By: Steven G. Gabbe,Jennifer R. Niebyl,Henry L Galan,Eric R. M. Jauniaux,Mark B Landon,Joe Leigh Simpson,Deborah A Driscoll

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Obstetrics: Normal and Problem Pregnancies E-Book

By: Steven G. Gabbe,Jennifer R. Niebyl,Henry L Galan,Eric R. M. Jauniaux,Mark B Landon,Joe Leigh Simpson,Deborah A Driscoll

Highly readable, well illustrated, and easy to understand, Obstetrics: Normal and Problem Pregnancies remains your go-to choice for authoritative guidance on managing today’s obstetric patient. Reflecting the expertise of internationally recognized authorities, this bestselling obstetrics reference has been thoroughly revised to bring you up to date on everything from ultrasound assessment of fetal anatomy and growth, to medical complications in pregnancy, to fetal therapy...and much more! Consult this title on your favorite e-reader with intuitive search tools and adjustable font sizes. Elsevier eBooks provide instant portable access to your entire library, no matter what device you're using or where you're located. Benefit from the knowledge and experience of international experts in obstetrics. Gain a new perspective on a wide range of today’s key issues - all evidence based and easy to read. Stay current with new coverage of fetal origins of adult disease, evidence-based medicine, quality assessment, nutrition, and global obstetric practices. Find the information you need quickly with bolded key statements, additional tables, flow diagrams, and bulleted lists for easy reference. Zero in on "Key Points" in every chapter - now made more useful than ever with the inclusion of related statistics. View new ultrasound nomograms in the Normal Values in Pregnancy appendix.

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Page Count

1417

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1455733954

ISBN 13

9781455733958

Little Richard

Send Me Some Lovin'

By: Spencer Leigh

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Little Richard

Send Me Some Lovin'

By: Spencer Leigh

Born Richard Wayne Penniman, Little Richard said he invented rock 'n' roll. Spencer Leigh claims he didn't, but the world would have been very different without 'Tutti Frutti', two minutes of wild exhibitionism, recorded in 1955. It transformed American music and world culture. There still would have been the Beatles, Jimi Hendrix, David Bowie and Prince without Little Richard but their careers would have been different. Little Richard: Send Me Some Lovin' is a fun-packed biography about an influential and charismatic man who lived his life as though he were continually on stage. An influential and charismatic man who lived his life as though he were continually on stage. Page after page, you will be exclaiming 'Ooh! My Soul'. Come and meet Lucille, Long Tall Sally, Jenny Jenny, Miss Ann and Good Golly Miss Molly. Come and enjoy the company.

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Page Count

245

Publisher

McNidder & Grace

Published Date

ISBN 10

0857162454

ISBN 13

9780857162458

Branding Texas

Performing Culture in the Lone Star State

By: Leigh Clemons

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Branding Texas

Performing Culture in the Lone Star State

By: Leigh Clemons

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Publisher

University of Texas Press

Published Date

ISBN 10

0292739370

ISBN 13

9780292739376

Book's by Leigh Clemons

Branding Texas

Branding Texas

Managing Sport Events

Managing Sport Events

Love Me Do to Love Me Don't

Love Me Do to Love Me Don't

Obstetrics: Normal and Problem Pregnancies: 1st South Asia Edn-E Book

Obstetrics: Normal and Problem Pregnancies: 1st South Asia Edn-E Book

Obstetrics: Normal and Problem Pregnancies E-Book

Obstetrics: Normal and Problem Pregnancies E-Book

Little Richard

Little Richard

Branding Texas

Branding Texas

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