How to Use Price to Increase Demand, Profit and Customer Satisfaction HOW SMART IS YOUR PRICING? For any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, more customer value – and more profit. MAXIMISE REVENUE • How do unwanted products Influence what customers expect to pay? • How does offering extras for free dramatically increases Perceived Value? • Why does changing the timing of a payment make people pay 50% More? TRIED AND TESTED TECHNIQUES Written by the founder of Inon, a leading pricing consultancy, whose clients range from the BBC and Grant’s Whisky to Alzheimer’s Disease International and HM Treasury, The Psychology of Price provides an insight into the strategies used by multinational corporations. Leigh Caldwell is a pricing expert and leading researcher in behavioural economics, writing the UK’s most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK’s leading pricing consultancy.
This project examines the impact of having fewer or more women in national legislatures. Many scholars believe that as women become a greater presence in legislatures, they will pay more attention to women's interests, proposing legislation that reflects the needs of women. Htun states that "the growth in women's presence in legislatures has coincided with important legal advances in women's rights" (Htun 2001). Laws regarding issues important to women -- such as domestic violence, rape, and remedying years of discrimination -- have proliferated in recent years. While the amount of women's issues legislation has increased, there is a question as to whether the relationship between more women in the legislature and the proliferation of female-friendly bills is an automatic one. Some scholars argue that the number of women in legislatures may increase but "the mere presence of women in positions of power will not automatically produce political outcomes favorable to women's interests" (Htun 2001). Particularly if women continue to constitute only a minority in a legislative body, we should not expect that they would have an overwhelming influence on the political agenda. However, is there a point at which women make up such a large percentage of the legislature that we can assume female-friendly policies will follow? The primary research question of this project is what is the legislative policy impact when women represent a critical minority of 30% or more? Related to the question of what legislative priorities drive women's political decision-making is the question, under which conditions are female legislators most likely to represent women's interests? Existing literature suggests that certain electoral conditions, such as closed-list proportional representation, are most favorable for electing women, but do those same conditions create optimal representation of women? Do women's movements within a country have an impact on legislative policy outputs? These questions will be addressed through an examination of the similarities and differences with regards to women in politics in Costa Rica and New Zealand.
How could liberalism and apartheid coexist for decades in our country, as they did during the first half of the twentieth century? This study looks at works by such writers as Thomas Dixon, Erskine Caldwell, Zora Neale Hurston, William Faulkner, and Ralph Ellison to show how representations of time in southern narrative first accommodated but finally elucidated the relationship between these two political philosophies. Although racial segregation was codified by U.S. law, says Leigh Anne Duck, nationalist discourse downplayed its significance everywhere but in the South, where apartheid was conceded as an immutable aspect of an anachronistic culture. As the nation modernized, the South served as a repository of the country's romantic notions: the region was represented as a close-knit, custom-bound place through which the nation could temper its ambivalence about the upheavals of progress. The Great Depression changed this. Amid economic anxiety and the international rise of fascism, writes Duck, "the trope of the backward South began to comprise an image of what the United States could become." As she moves from the Depression to the nascent years of the civil rights movement to the early cold war era, Duck explains how experimental writers in each of these periods challenged ideas of a monolithically archaic South through innovative representations of time. She situates their narratives amid broad concern regarding national modernization and governance, as manifest in cultural and political debates, sociological studies, and popular film. Although southern modernists' modes and methods varied along this trajectory, their purpose remained focused: to explore the mutually constitutive relationships between social forms considered "southern" and "national.
How could liberalism and apartheid coexist for decades in our country, as they did during the first half of the twentieth century? This study looks at works by such writers as Thomas Dixon, Erskine Caldwell, Zora Neale Hurston, William Faulkner, and Ralph Ellison to show how representations of time in southern narrative first accommodated but finally elucidated the relationship between these two political philosophies. Although racial segregation was codified by U.S. law, says Leigh Anne Duck, nationalist discourse downplayed its significance everywhere but in the South, where apartheid was conceded as an immutable aspect of an anachronistic culture. As the nation modernized, the South served as a repository of the country's romantic notions: the region was represented as a close-knit, custom-bound place through which the nation could temper its ambivalence about the upheavals of progress. The Great Depression changed this. Amid economic anxiety and the international rise of fascism, writes Duck, "the trope of the backward South began to comprise an image of what the United States could become." As she moves from the Depression to the nascent years of the civil rights movement to the early cold war era, Duck explains how experimental writers in each of these periods challenged ideas of a monolithically archaic South through innovative representations of time. She situates their narratives amid broad concern regarding national modernization and governance, as manifest in cultural and political debates, sociological studies, and popular film. Although southern modernists' modes and methods varied along this trajectory, their purpose remained focused: to explore the mutually constitutive relationships between social forms considered "southern" and "national.
Do you rummage through your grandmother's attic for pictures of old relatives? Have you ever wondered where your family came from? Would you like to know if you and someone famous share a common great-great grandparent? If you've answered yes to any of these questions you might be an amateur genealogist without even knowing it! Genealogical programs like Family Tree Maker are widely available and do not require any special training to use. That's right -- with a PC, a computer program, and an interest in discovering your roots you can begin tracing your family's history from its early years to today. Along the way you just might visit exotic lands, meet famous relatives, or dabble in a foreign language! Family Tree Maker For Dummies is your guide to getting the most out of today's most popular genealogy software on the market. Begin by investigating the many features Family Tree Maker offers all budding genealogists. Find out what you need to get underway and how to start recording data you have collected. The book helps you create an investigation strategy that taps into close (and distant) relatives, high-tech resources, and other genealogists from around the world! You can also explore options for presenting your completed family tree, from including photos and video in the final product to making copies for relatives. Family Tree Maker For Dummies makes preserving vital family records a fun and rewarding experience.
This book provides an up-to-date account of how reality TV has developed, why it has become the most popular genre on television today, and how the explosion in reality TV signals new developments in American media culture. The reasons behind reality TV's continued popularity go beyond the sensationalism and low production cost of these programs: there is much more to the genre's continued success than just escapism or "guilty pleasure" TV. The Triumph of Reality TV: The Revolution in American Television identifies and explores five key media trends reality TV has used to continually draw in viewers and ensure success. These media trends include innovations in storytelling, making emotional appeals to viewers, and applying content from television to other media such as films, music albums, webisodes, online games, and smart phone apps. Author Leigh H. Edwards also analyzes how reality TV shows target themes of social conflict, such as changing ideas of the American family, and address common anxieties and tensions in American society such as gender, race, class, and economic struggle. A wide variety of reality shows—including American Idol, Celebrity Rehab, Jackass, Run's House, Survivor, and The Hills—are profiled. An appealing read for students, scholars, and general readers alike, this book provides fascinating insights into the complexities of a seemingly simplistic form of mass entertainment.
A Small-Town Christmas Josie Rushton's in Camlin for the holidays—but not for long. She has just a few weeks to persuade her ailing grandfather to leave his small Nevada town and move closer to her Las Vegas home. But after seventy-five happy years in his house, Gramps isn't going anywhere. Josie can't imagine what's so great about Camlin. When she meets single dad and forest ranger Clint Hamilton, she quickly begins to see the appeal. Clint shows Josie the joys of living in a close-knit community, especially at Christmas. She's soon falling for the town, Clint's charm and his adorable daughter. Can Clint convince her that love and family are the best gifts of all? Josie Rushton's in Camlin for the holidays—but not for long. She has just a few weeks to persuade her ailing grandfather to leave his small Nevada town and move closer to her Las Vegas home. But after seventy-five happy years in his house, Gramps isn't going anywhere. Josie can't imagine what's so great about Camlin. When she meets single dad and forest ranger Clint Hamilton, she quickly begins to see the appeal. Clint shows Josie the joys of living in a close-knit community, especially at Christmas. She's soon falling for the town, Clint's charm and his adorable daughter. Can Clint convince her that love and family are the best gifts of all?
Harlequin® Heartwarming celebrates wholesome, heartfelt relationships that focus on home, family, community and love. Experience all that and more with four new novels in one collection! This Harlequin Heartwarming box set includes: BUILDING A SURPRISE FAMILY Butterfly Harbor Stories by USA TODAY bestselling author Anna J. Stewart Being nicknamed Butterfly Harbor's most eligible bachelor has taken Ozzy Lakeman by surprise! But he’s more surprised by the town newcomer and single mom-to-be, Jo Bertoletti, a woman he can't get off his mind…or out of his heart. THE SECRET SANTA PROJECT Seasons of Alaska by USA TODAY bestselling author Carol Ross Travel blogger Hazel James has scheduled her holiday at an unexpected but much-needed locale—home. Major disruption to her peaceful Christmas: Cricket Blackburn, her brother’s best friend and the love of her life she can’t quite seem to get over. STEALING HER BEST FRIEND’S HEART The Golden Matchmakers Club By USA TODAY bestselling author Tara Randel Heidi Welch wants the house Reid Masterson intends to flip for a profit, which puts it out of her price range. Will they make a deal or take a chance on a friendship that has grown into love? A COWBOY’S HOMECOMING Kansas Cowboys by USA TODAY bestselling author Leigh Riker Rancher and widowed single mother Kate Lancaster needed help. But she’d never accept it from Noah Bodine—the man she was drawn to…and the man she blames for her husband’s death. Look for 4 compelling new stories every month from Harlequin® Heartwarming!
He needs to stop running from his mistakes. Cowboy or doctor? Sawyer McCord has been wrestling with that question since he came home to the Circle H after fleeing his remote clinic in the Himalayas. A tragedy there has him doubting his medical skills, but his reception on the ranch has been chilly at best. Sawyer can’t blame his family—or Olivia Wilson, his brother’s ex—for their anger. So why does Olivia’s opinion of him suddenly matter so much? Sawyer has unfinished business here and at his clinic. If he’s ever going to redeem himself, he needs to start by making amends to the one woman who might never forgive him.
What did independence mean during the age of empires? How did independent governments balance different interests when they made policies about trade, money and access to foreign capital? Sovereignty without Power tells the story of Liberia, one of the few African countries to maintain independence through the colonial period. Established in 1822 as a colony for freed slaves from the United States, Liberia's history illustrates how the government's efforts to exercise its economic sovereignty and engage with the global economy shaped Liberia's economic and political development over the nineteenth and twentieth centuries. Drawing together a wide range of archival sources, Leigh A. Gardner presents the first quantitative estimates of Liberian's economic performance and uses these to compare it to its colonized neighbors and other independent countries. Liberia's history anticipated challenges still faced by developing countries today, and offers a new perspective on the role of power and power relationships in shaping Africa's economic history.
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