Leda Sanford's Books

Pure Moxie

A Confessional Memoir

By: Leda Sanford

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The first woman publisher of a national magazine. Such a slim volume for someone whos led such a long and interesting life (after all, Miley Cyruss autobiography is 288 pages)then you realize Pure Moxie is no doubt just like the author: smart, funny, candid, to-the-point and, of course, slender. J.E. Vader, Citizen Moxie, Pacific Sun, January, 2011 Money, power, sex. Pure Moxie tells the tale of one womans journey from bored housewife to trendsetter in the magazine publishing industry. This is a story few women experience but every woman fantasizes about. Cheryl Russell, Editorial Director of New Strategist Publications, Former Editor-in-Chief of American Demographics Sexy, sassy and sensational, Pure Moxie is a memoir that reads like a best-selling novel. The world of American magazine publishing was a frontier in the 1970s and Leda was one if its leading pioneers. A business success story, an adventure, and a racy read all wrapped in one, Pure Moxie is a page-turner, with an inspiring moral. Michael Rybarski, Co-Founder of Age Wave Target Marketing, Author, StartUp Smarts The impetuous Leda Sanford abandoned secure suburbia in the 1960s in exchange for a life on the edge as a top magazine editor and publisher in the competitive and male-dominated Manhattan publishing world. Unorthodox entrepreneurs hired Leda at a time when women rarely occupied corner offices. Ledas memoir, Pure Moxie, recreates a world of jet-setting opulenceprivate planes, five-star hotels, and a state dinner at the White Houseplus a headline-making affair. Leda became the first female publisher of American Home, a major U.S. magazine with a circulation of more than one million. She focused on the emerging liberated womans demanding lifestyle and challenged the traditional formula of womens magazines. From her American Home launch pad, Leda pushed the industrys standards as she directed the creation and reinvention of magazines that included Chief Executive, Attenzione, Modern Maturity, and Get Up and Go! In the early 1990s, Leda shifted focus to promoting a new attitude toward aging, emphasizing that its never too late to explore new horizons and enrich ones quality of life. With wit and candor, Pure Moxie provides a unique glimpse into Ledas career and offers insight into womens changing roles as key players in the magazine publishing business.

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Page Count

140

Publisher

iUniverse

Published Date

ISBN 10

1450255884

ISBN 13

9781450255882

Mosby's Pharmacology in Nursing

By: Leda M. McKenry,Evelyn Salerno

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Mosby's Pharmacology in Nursing

By: Leda M. McKenry,Evelyn Salerno

This Revised Reprint of a nursing pharmacology classic has been carefully updated to reflect the very latest drugs, drug indications, and trends in nursing care. Its systematic, monograph approach provides essential information on mechanisms of action . indications . pharmacokinetics . side effects/adverse reactions . drug interactions . dosage and administration . and more. Then, for every major drug or drug group, readers will find specific applications of the nursing process-enabling them to relate nursing care to the drug therapy of each patient. Employs a body system organization that facilitates access and enhances learning. Includes coverage of over 1,100 drugs, including new drugs recently approved by the FDA. Alerts readers to common as well as serious drug interactions in two-column drug interaction overviews within Nursing Management sections. Uses reader-friendly boxes throughout the text including: Pregnancy Safety boxes - Lifespan boxes (Special Considerations for Children, Special Considerations for Older Adults) - Management of Drug Overdose boxes - Cultural Considerations boxes Presents a Comprehensive Index that lists entries by both trade name and generic name, plus a Disorders Index that lists coverage of diseases and disorders. Includes Nursing Care Plans for selected drug groups. Uses in-text Case Studies to illustrate the application of pharmacology content to common clinical situations.

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Page Count

1350

Published Date

ISBN 10

032301822X

ISBN 13

9780323018227

The Ideas, Identity and Art of Daniel Spoerri

Contingencies and Encounters of an ‘Artistic Animator’

By: Leda Cempellin

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The Ideas, Identity and Art of Daniel Spoerri

Contingencies and Encounters of an ‘Artistic Animator’

By: Leda Cempellin

The term “artistic animator” is inspired by the definition “Kunstanimator” given to Spoerri by his longstanding friend Karl Gerstner during an interview with Katerina Vatsella in 1995. Wherever he went, Spoerri was capable of inspiring others to make art, and at the same time he absorbed, interiorized and transformed ideas from others. His fluctuating memberships during late Modernism (Zero, Nouveau Réalisme, Fluxus, Mail Art) explain why some areas of this work have not yet received their due attention and their connection to the whole picture has often eluded scholarly inquiry. Beyond his tableaux-pièges, which gave him immediate notoriety through an early purchase by the MoMA, Spoerri discovered a new way to approach the multiples in sculpture (Edition MAT), he transformed his trap pictures into an experimental narrative form (Topographie Anécdotée du Hasard), he initiated the Eat Art movement, he tested an innovative curatorial approach (the Musée Sentimental and the Giardino). Despite constant interruptions due to his semi-nomadic lifestyle, this oeuvre presents an extraordinary coherence, where none of these ventures can be properly understood without considering all the others. This is the first monograph entirely devoted to Daniel Spoerri in the United States to date. With an introduction by Barbara Räderscheidt.

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Age

Page Count

253

Publisher

Vernon Press

Published Date

ISBN 10

1622736222

ISBN 13

9781622736225

Book's by Leda Sanford

Pure Moxie

Pure Moxie

Mosby's Pharmacology in Nursing

Mosby's Pharmacology in Nursing

The Ideas, Identity and Art of Daniel Spoerri

The Ideas, Identity and Art of Daniel Spoerri

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