Renaissance Suppliants studies supplication as a social and literary event in the long European Renaissance. It argues that scenes of supplication are defining episodes in a literary tradition stretching back to Greco-Roman antiquity, taking us to the heart of fundamental questions of politics and religion, ethics and identity, sexuality and family. As a perennial mode of asymmetrical communication in moments of helplessness and extreme need, supplication speaks to ways that people live together despite grave inequalities. It is a strategy that societies use to regulate and perpetuate themselves, to negotiate conflict, and to manage situations in which relationships threaten to unravel. All the writers discussed here--Vergil, Petrarch, Shakespeare, and Milton--find supplication indispensable for thinking about problems of antagonism, difference, and hierarchy, bringing the aesthetic resources of supplicatory interactions to bear on their unique literary and cultural circumstances. The opening chapters establish a conceptual framework for thinking about supplication as facilitating transitions between states of feeling and positions of relative status, beginning with Homer and classical literature. Vergil's Aeneid is paradigmatic instance in which literary and social structures of the ancient past are transformed to suit the needs of the present, and supplication becomes a figure for the act of cultural translation. Subsequent chapters take up different aspects of Renaissance supplicatory discourse, showing how postures of humiliation and abjection are appropriated and transformed in erotic poetry, drama, and epic. The book ends with Milton who invests gestures of self-abasement with unexpected dignity.
This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement. The book explains the key principles underpinning naming rights deals and sports sponsorship in non-specialist language for readers with little prior knowledge of the subject. Drawing on examples and case studies of naming rights sponsorships in international markets, across both professional and amateur sport, the book examines key practical issues such as how naming rights differ from other types of sponsorship, why brands should sign a naming rights deal, and how organisations can maximise their return on naming rights sponsorship. Concise, informative, and practice-focused, this book offers essential insights for all sport management practitioners, for any marketing executives considering sport sponsorship, and for any students or researchers with an interest in sport marketing, sport management, marketing, or events and facilities management.
This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement. The book explains the key principles underpinning naming rights deals and sports sponsorship in non-specialist language for readers with little prior knowledge of the subject. Drawing on examples and case studies of naming rights sponsorships in international markets, across both professional and amateur sport, the book examines key practical issues such as how naming rights differ from other types of sponsorship, why brands should sign a naming rights deal, and how organisations can maximise their return on naming rights sponsorship. Concise, informative, and practice-focused, this book offers essential insights for all sport management practitioners, for any marketing executives considering sport sponsorship, and for any students or researchers with an interest in sport marketing, sport management, marketing, or events and facilities management.
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