MERLIN, A Marketing Simulation 1/e, by Anderson, Beveridge, Lawton & Scott is a user-friendly, Windows-based comprehensive marketing simulation designed for use in Principles of Marketing, Marketing Management or the Marketing Strategy course. MERLIN puts students into the role of marketing managers where they make the decisions needed to market the products of a small-marketing-oriented enterprise. MERLIN models a small marketing business, which sells two products in three sales territories, each with different profiles and demand characteristics. MERLIN gives students the opportunity to demonstrate their understanding of marketing concepts and challenges them to respond to the difficulties of marketing in a dynamic, competitive environment. MERLIN allows students to compete on the basis of price, quality, features, and service. Students make quarterly decisions that include: selecting product characteristics (features and quality), setting prices, selecting media and a message (price, service, etc.). The combination of the decision options allows students the choice of a push versus pull promotional strategy.Two versions: MERLIN is available in two versions: Solo (student vs. computer-managed companies) and Team (students vs. other student-managed companies).
In 1963, Scotland Yard's Chief Inspector Troy is called back to active duty from his medical leave on the eve of the verdict in a case involving a physician acquaintance to deal with a curious double suicide.
Abby gets tired of the constant teasing about her weight at youth group. When her PE teacher submits her name for the fitness challenge on her favorite reality TV show, Less is More, it seems to be the perfect solution. But is Abby up for the challenge?
From “quite possibly the best historical novelist we have” (Philadelphia Inquirer), the fourth Joe Wilderness spy thriller, moving from Red Scare-era Washington, D.C. to a KGB prison near Moscow’s Kremlin In Moscow Exile, John Lawton departs from his usual stomping grounds of England and Germany to jump across the Atlantic to Washington, D.C., in the fragile postwar period where the Red Scare is growing noisier every day. Charlotte is a British expatriate who has recently settled in the nation’s capital with her second husband, a man who looks intriguingly like Clark Gable, but her enviable dinner parties and soirées aren’t the only things she is planning. Meanwhile, Charlie Leigh-Hunt has been posted to Washington as a replacement for Guy Burgess, last seen disappearing around the corner and into the Soviet Union. Charlie is soon shocked to cross paths with Charlotte, an old flame of his, who, thanks to all her gossipy parties, has a packed pocketbook full of secrets she is eager to share. Two decades or so later, in 1969, Joe Wilderness is stuck on the wrong side of the Iron Curtain, held captive by the KGB, a chip in a game way above his pay grade—but his old friends Frank and Eddie are going to try to spring him out of the toughest prison in the world. All roads lead back to Berlin, and to the famous Bridge of Spies… Featuring crackling dialogue, brilliantly plotted Cold War intrigue, and the return of beloved characters, including Inspector Troy, Moscow Exile is a gripping thriller populated by larger-than-life personalities in a Cold War plot that feels strangely in tune with our present.
The book begins with a brief prefatory discussion of its relation to structuralist and post-structuralist criticism. The first chapter, `Apocryphal Voices', surveys the basis of modern critical approaches to persona and `irony' in Chaucer's poetry, and suggests that such approaches are better suited to unequivocally written contexts. A systematic hesitation between a wholly written and a wholly spoken context requires critical distinctions between types of persona, and a number of distinctions in the range between persona and voice. `Morality in its Context' examines the Pardoner and his tale and argues against a `dramatic' view of the tale itself, while the third chapter, 'Chaucer's Development of Persona', is a study of possible sources for Chaucer's handling of the narratorial '1', looking at the English `disour', the French `dits amoureux', Italian and Latin sources of influence, and the Roman de la Rose. The last two chapters apply the principles outlined so far to Troilus and The Canterbury Tales, with a particular examination of the literary history of the Squire'stale to show that modern interest in dramatic persona has obscured many other important issues and leads to drastic misreading. This is a challenging and lucid work which questions many of the received attitudes of recentChaucer criticism, and offers a reasoned and approachable alternative view.
1969 is a time of turmoil and murder for a New York PI in this “twisty, sometimes terrifying” novel from the author of the acclaimed Inspector Troy Novels (Kirkus Reviews). New York PI Turner Raines is a has-been—and the things he has been include a broken civil rights worker, a second-rate lawyer, and a tenth-rate yippie reporter. But in 1969, as the USA is about to land a man on the moon and the Vietnam War is ripping the country to pieces, Raines is working as a skip tracer, making sure draft-dodgers are safe and sound in Canada. When Raines returns from Toronto, he discovers that his oldest friend, a left-wing journalist, has been murdered, and has taken his latest powder keg of a story to his grave. Following the trail of his buddy’s death, Turner hits the road for the Texas of his childhood, confronted anew with his divided family, and blown into the dangerous path of a band of brothers from ’Nam whose secrets could not only change Turner’s life but the country itself. “Atmospheric . . . absorbingly intelligent.” —Financial Times “John Lawton writes great thrillers. . . . He can hold his own with contemporaries Alan Furst and Phillip Kerr.” —Boston Herald
This is an accessible introduction to the role of ethics in public services management. It is written for new and experienced managers, undergraduate and postgraduate students of the public services. Ethical Management for the Public Services: * deals with key issues for public services managers * integrates theory and practice throughout * uses vignettes, case studies and original research from various countries to illustrate the issues * helps managers identify ethical dilemmas * provides ethical frameworks to support managers in their practical decisions * explores ethical relationships between managers and a range of stakeholders including politicans, citizens and clients * locates ethics at different levels: the individual, the organizational, and the societal
This study of her work confirms that the idea of progress toward the afterlife is a recurrent motif, arising from a personal involvement in the movement of Spiritualism and paralleling the automatic writing passages in The Result of an Experiment (1909), anonymously published by Evelyn and her husband William De Morgan.".
Scotland Yard’s Sergeant Troy returns in a WWII thriller praised as an absorbing blend of espionage and detection” (The Denver Post). It is 1941. Wolfgang Stahl, an American spy operating undercover as an SS officer, has just fled Germany with Hitler’s henchmen on his trail. Stahl’s man in the American embassy, the shy and sheltered Calvin M. Cormack, is teamed with a boisterous MI5 officer, Walter Stilton, to find the spy and bring him to safety. Their investigation takes them across war-torn London, and in Cormack’s case, into the arms of Kitty, his partner’s rambunctious daughter. As Cormack and Stilton close in on Stahl, bodies begin turning up—and the duo realize they may not be the only ones in pursuit of the spy. When his partner is suddenly murdered, Cormack must turn to the ingenious devices of his lover Kitty’s old flame—Sergeant Troy of Scotland Yard. Together, they investigate the trail of murders and come to a horrifying realization: Cormack and his spy are being played by one of their own in the American embassy. “The blend of Lawton’s fictional creations with real characters like Churchill . . . produces a rich and juicy montage that throbs with life.” —Dick Adler, Chicago Tribune
This book discusses conservative education policies since 1979 by referring to beliefs, values and attitudes. It relates ideology to policies and provides some background about the years before 1979 - definitions of Conservatism and descriptions of Tory beliefs and traditional Conservative views on education. The second part of the book provides a brief outline of the years between the 1944 Education Act and 1979.
As London braces for WWII, a string of murdered rabbis draws Inspector Troy into a mystery that “sets pulses racing and the jaded responses tingling” (The Irish Times). One of today’s top historical espionage writers, considered “as good as Le Carré” (Chicago Tribune) and “a master,” John Lawton adds another spellbinding thriller to his Inspector Troy series with Second Violin (Rocky Mountain News). The sixth installment in the series, Lawton’s new novel opens in 1938 with Europe on the brink of war. In London, Frederick Troy, newly promoted to the prestigious murder squad at Scotland Yard, is put in charge of rounding up a list of German and Italian “enemy aliens” that also includes his brother, Rod, who learns upon receiving an internment letter that he was born in Austria despite having grown up in England. Hundreds of men are herded by train to a neglected camp on the Isle of Man. And as the bombs start falling on London, a murdered rabbi is found, then another, and another . . . Amid great war, murder is what matters. Moving from the Nazi-infested alleys of prewar Vienna to the bombed-out streets of 1940 London, and featuring an extraordinary cast of characters, Lawton’s thriller is a suspenseful and intelligent novel, as good a spy story as it is an historical narrative. “Smart and gracefully written.” —Patrick Anderson, The Washington Post
This book discusses conservative education policies since 1979 by referring to beliefs, values and attitudes. It relates ideology to policies and provides some background about the years before 1979 – definitions of Conservatism and descriptions of Tory beliefs and traditional Conservative views on education. The second part of the book provides a brief outline of the years between the 1944 Education Act and 1979.
Taking as its focus a highly emotive area of study, The Dying Process draws on the experiences of daycare and hospice patients to provide a forceful new analysis of the period of decline prior to death. Placing the bodily realities of dying very firmly centre stage and questioning the ideology central to the modern hospice movement of enabling patients to 'live until they die', Julia Lawton shows how our concept of a 'good death' is open to interpretation. Her study examines the non-negotiable effects of a patient's bodily deterioration on their sense of self and, in so doing, offers a powerful new perspective in embodiment and emotion in death and dying. A detailed and subtle ethnographic study, The Dying Process engages with a range of deeply complex and ethically contentious issues surrounding the care of dying patients in hospices and elsewhere.
Scotland Yard’s Inspector Troy returns in a Cold War spy thriller hailed as “stylish, sophisticated, suspenseful . . . A fictional tour de force” (Patrick Anderson, The Washington Post). In April 1956, at the height of the Cold War, Khrushchev and Bulganin, leaders of the Soviet Union, are in Britain on an official visit. Chief Inspector Troy of Scotland Yard is assigned to be Khrushchev’s bodyguard and to spy on him. Soon after, a Royal Navy diver is found dead and mutilated beyond recognition in Portsmouth Harbor. Troy embarks on an investigation that takes him to the rotten heart of MI6, to the distant days of his childhood, and into the dangerous arms of an old flame. “If Troy is the character at the heart of this novel, its soul is England as it was during the Cold War years, a country fueled by paranoia and espionage, overrun with agents and counter-agents, caught up, as Troy says, in ‘an age that specialized in thinking the unthinkable.’” —Anne Stephenson, USA Today
The human circulatory system is essential for pumping blood throughout a person's body. Without it, humans wouldn't be able to live. This guide explores the main elements of the circulatory system, introduces key parts such as blood vessels and the heart, and examines problems with this system. Complete with fact boxes and intriguing sidebars, accessible language, discussion questions, and descriptive photographs and diagrams, this introduction will appeal to readers of all levels.
Inspector Troy of Scotland Yard stars in thriller that’s “part murder mystery, part spy tale . . . a wickedly seductive entertainment” (TheWashington Post). London, 1958. Chief Superintendent Frederick Troy of Scotland Yard, newly promoted after good service during Nikita Khrushchev’s visit to Britain, is not looking forward to a European trip with his older brother, Rod. Rod has decided to take his entire family on “the Grand Tour” for his fifty-first birthday: a whirlwind of restaurants, galleries, and concert halls from Paris to Florence to Vienna to Amsterdam. But Frederick Troy only gets as far as Vienna. It is there that he crosses paths with an old acquaintance, a man who always seems to be followed by trouble: British-spy-turned-Soviet-agent Guy Burgess. Suffice it to say that Troy is more than surprised when Burgess, who has escaped from the bosom of Moscow for a quick visit to Vienna, tells him something extraordinary: “I want to come home.” Troy knows this news will cause a ruckus in London—but even Troy doesn’t expect an MI5 man to be gunned down as a result, with Troy himself suspected of doing the deed . . . “An artful blend of two ever-popular subjects: espionage and British police work.” —The Seattle Times “The surprises keep coming, not merely up to the last chapter but even to the novel’s very last line.” —Pittsburgh Post-Gazette “Lawton’s superb eighth Inspector Troy novel . . . [a] smart, fascinating historical thriller.” —Publishers Weekly (starred review) “A beguiling interpretation of [Guy] Burgess’ life both before and after his defection in 1951.” —Booklist (starred review)
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