There is no better way to understand America than by understanding the cultural history of the American Dream. Rather than just a powerful philosophy or ideology, the Dream is thoroughly woven into the fabric of everyday life, playing a vital role in who we are, what we do, and why we do it. No other idea or mythology has as much influence on our individual and collective lives. Tracing the history of the phrase in popular culture, Samuel gives readers a field guide to the evolution of our national identity over the last eighty years. Samuel tells the story chronologically, revealing that there have been six major eras of the mythology since the phrase was coined in 1931. Relying mainly on period magazines and newspapers as his primary source material, the author demonstrates that journalists serving on the front lines of the scene represent our most valuable resource to recover unfiltered stories of the Dream. The problem, Samuel reveals, is that it does not exist; the Dream is just that, a product of our imagination. That it is not real ultimately turns out to be the most significant finding and what makes the story most compelling.
Much interest currently revolves around happiness in America, so much so that one could reasonably argue that there is a “happiness movement” afoot. The wide range of arenas in which happiness intersects reflects the subject’s centrality in everyday life in America these past one hundred years. Happiness in America charts the course of happiness within American culture over the past century, and concludes that most Americans have not had success becoming appreciably happier people despite considerable efforts to do so. Rather than follow a linear path, happiness has bobbed and weaved over the decades, its arc or trajectory a twisting and unpredictable one. Happiness has also both shaped and reflected our core values, with its expression at any given time a key indicator of who we are as a people. The book thus adds a missing and valuable piece to our understanding of American culture. Beyond serving as the definitive guide to happiness in this country, Happiness in America offers readers a provocative argument that challenges standard thinking. Despite popular belief, Americans have never been a particularly happy people. Our perpetual (and futile) search for happiness indicates widespread dissatisfaction and discontent with life in general, something that will come as a surprise to many. The image of Americans as a happy-go-lucky people is thus more mythology than reality, an important finding rooted in the inherent flaws of consumer capitalism. Our competitive and comparative American Way of Life has not proven to be an especially good formula for happiness, Samuel argues, with external signs of success unlikely to produce appreciably happier people. Given these findings, he suggests readers consider abandoning their pursuit of happiness and instead seek out greater joy in life.
This history of success in the United States illustrates the degree to which personal and professional accomplishments have determined overall life satisfaction. Beyond serving as a guide to the past, present, and future of success in America, especially that found in the business world, this book poses a provocative argument: the standard practice of employing outer-directed measures of success, notably wealth, power, and fame, has worked to the psychological disadvantage of many Americans. More specifically, it shows that a comparative and competitive view of success has made a significant number of individuals feel less successful than if more inner-directed measures were used. Ironically then, the traditional model of success in the United States has been largely a failure. This work offers historians, practitioners, and general readers of non-fiction a blueprint for how to adopt a more meaningful and positive model of success in their everyday lives.
If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business." ?Jerry Della Femina, President, Jerry Della Femina & Partners "The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture." ?John Gerzema, Managing Director, Fallon NYC "A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective." ?Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan "Incredibly thought-provoking for anyone interested in the shaping of our commercial culture." ?Megan Kent, Executive Director, Brand Planning, Bozell Worldwide "All scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find Brought to You By an exciting read." ?Lary May, Professor of American Studies, University of Minnesota "This important book examines and credits, warts and all, the undeniable engine behind our country's thirst for growth and belief in endless possibilities?the television commercial." ?Mark R. Morris, Chairman, Bates North America "For the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide." ?John F. Sherry, Jr., Professor of Marketing, Northwestern University "Fascinating reading, capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers." ?Benny Sommerfeld, Business Development Manager, Volvo Cars N.A.
Literacy in America: A Cultural History of the Past Century is a history of literacy in the United States over the last one hundred years. Told chronologically and supported by hundreds of research studies done over the years as reported in scholarly journals, the work sheds new light on the important role that literacy and reading in general have played in this country since the 1920s. The subject is parsed through the voices of educators, intellectuals, and journalists who have weighed in on its many different dimensions. Literacy is a key site of race, gender, and class, offering insights related to the social and economic inequities that are embedded in our institutions. The primary argument of Literacy in America is that literacy, as a major part of education, has functioned as a means of social control of children, with authority figures dictating which reading material is acceptable and which is not. Literacy has also operated as a vehicle of citizenship for Americans of all ages, and as a symbol of the responsibilities of democracy. With its ambitious scope, the strives to be a seminal guide to literacy in America and add to our understanding of everyday life in the United States. Most interesting, perhaps, is the twisting, unpredictable journey of literacy since the end of World War I, when I argue that the subject’s modern era began. Rather than follow a straight line, both the perception and reality of reading swerved over the years, offering a trajectory that makes for a compelling narrative for anyone interested in American cultural and social history. Controversy of some kind has often surrounded literacy in the United States, this alone making it a fascinating source of interest to explore in detail.
An in-depth look at a profession that is alternately valued and reviled but is consistently a microcosm of society." -Library Journal The American Teacher: A History is, as the title makes clear, a history of teachers in the United States. Supported by hundreds of research studies done over the years as reported in scholarly journals, the book fills a niche in the history of education, sociology, gender studies, and the United States as a whole. K-12 teachers and, to a lesser extent, college/university teachers, are discussed in the work which travels through the past century. Told chronologically and divided into ten decades, The American Teacher sheds light on the important role that teachers have played in this country over the last one hundred years. The subject is parsed through the voices of educators, intellectuals, and journalists who have weighed in on its many different dimensions from the 1920s right up to today. The American teacher is a key site of race, gender, and class, we learn from a survey of its history, revealing some of the tensions embedded in our constructed social divisions. Controversy has always surrounded teachers in the United States, making them a fascinating subject to explore in depth. The “schoolteacher” has long served as a principal player in American culture, making The American Teacher a kind of character study that distinguishes fact from fiction. Rather than a research study itself, the work draws on the most important scholarship that has been completed over the years. The work is a big, sweeping picture of the history of American teachers that is designed to complement more academic books that take a more in-depth analysis of unique topics with original research. And in place of focusing on a particular topic, the book examines the threads that have connected issues such as gender and economic status over time. In short, The American Teacher is a synthetic, narrative-driven study that brings together in one place the essential research in the field. And like any good history, the book shows how mining the stuff of everyday life serves as the richest way to learn more about a group of people at a particular time and in a particular place.
American history is ubiquitous, underscoring everything from food to travel to architecture and design. It is also emotionally charged, frequently crossing paths with political and legal issues. In Remembering America, Lawrence R. Samuel examines the place that American history has occupied within education and popular culture and how it has continually shaped and reflected our cultural values and national identity. The story of American history, Samuel explains, is not a straight line but rather one filled with twists and turns and ups and downs, its narrative path as winding as that of the United States as a whole. Organized around six distinct eras of American history ranging from the 1920s to the present, Samuel shows that our understanding of American history has often generated struggle and contention as ideologically opposed groups battled over ownership of the past. As women and minorities gained greater power and a louder voice in the national conversation, our perspectives on American history became significantly more multicultural, bringing race, gender, and class issues to the forefront. These new interpretations of our history helped to reshape our identity on both a national and an individual level. Samuel argues that the fight for ownership of our past, combined with how those owners have imparted history to our youth, crucially affects who we are. Our interpretation and expression of our country's past reflects how that self-identity has changed over the last one hundred years and created a strong sense of our collective history--one of the few things Americans all have in common.
Aging is a preoccupation shared by beauty bloggers, serious journalists, scientists, doctors, celebrities—arguably all of adult America, given the pervasiveness of the crusade against it in popular culture and the media. We take our youth-oriented culture as a given but, as Lawrence R. Samuel argues, this was not always the case. Old age was revered in early America, in part because it was so rare. Indeed, it was not until the 1960s, according to Samuel, that the story of aging in America became the one we are most familiar with today: aging is a disease that science will one day cure, and in the meantime, signs of aging should be prevented, masked, and treated as a source of shame. By tracing the story of aging in the United States over the course of the last half century, Samuel vividly demonstrates the ways in which getting older tangibly contradicts the prevailing social values and attitudes of our youth-obsessed culture. As a result, tens of millions of adults approaching their sixties and seventies in this decade do not know how to age, as they were never prepared to do so. Despite recent trends that suggest a more positive outlook, getting old is still viewed in terms of physical and cognitive decline, resulting in discrimination in the workplace and marginalization in social life. Samuels concludes Aging in America by exhorting his fellow baby boomers to use their economic clout and sheer numbers to change the narrative of aging in America.
Diversity in the United States: A Cultural History of the Past Century is a cultural history of diversity in the United States over the past 100 years. Diversity—defined here as Americans of different racial, ethnic, and religious backgrounds—is currently very much in the national conversation. The book explores diversity in a historical context, bringing a much-needed perspective on what is a passionate theme in contemporary American society. Told chronologically and divided into five 20-year eras, the book sheds new light on the important role that diversity has played in our national identity. The subject is parsed through the voices of intellectuals and journalists who have weighed in on its many different dimensions. The primary argument of the work is that the concept of diversity has functioned as a key site of both congruence and division in the United States for the past 100 years, providing a sense of who we are as a people while at the same time exposing inequities based on race, ethnicity, and religion. Both an academic audience and the many readers of nonfiction will find the book to be a valuable and insightful resource.
The history of our attitudes toward the possibilities of tomorrow:“A fascinating trek through American future visions from the 1920s to the present.” —Lori C. Walters, Ph.D., University of Central Florida The future is not a fixed idea but a highly variable one that reflects the values of those who are imagining it. By studying the ways that visionaries imagined the future—particularly that of America—in the past century, much can be learned about the cultural dynamics of the times. In this social history, Lawrence R. Samuel examines the future visions of intellectuals, artists, scientists, businesspeople, and others to tell a chronological story about the history of the future in the past century. He defines six separate eras of future narratives from 1920 to the present day, and argues that the milestones reached during these years—especially related to air and space travel, atomic and nuclear weapons, the women’s and civil rights movements, and the advent of biological and genetic engineering—sparked the possibilities of tomorrow in the public’s imagination, and helped make the twentieth century the first century to be significantly more about the future than the past. The idea of the future grew both in volume and importance as it rode the technological wave into the new millennium, and the author tracks the process by which most people, to some degree, have now become futurists as the need to anticipate tomorrow accelerates.
With more than one million people crammed into just over twenty-two square miles, Manhattan Island is a petri dish for the study of humanity. From murder and suicide to fatal accidents, death takes myriad forms among the hustle and bustle of the city that never sleeps. With the city always a hotbed of mob activity, gangsters have left victims of hits throughout the city. The boom and bust of Wall Street often resulted in tragic economic desperation. The soaring heights of Manhattan's skyscrapers provided for macabre incidents of New Yorkers falling out of windows--or perhaps mysteriously pushed. Pulling from the pages of New York's heyday of newspapers, author Lawrence R. Samuel reveals the lurid and vivid details of Gotham's deadly past.
Widely considered the most complex of human emotions, romantic love both shapes and reflects core societal values, its expression offering a window into the cultural zeitgeist. In popular culture, romantic love has long been a mainstay of film, television and music. The gap between fictitious narratives of love and real-life ones is, however, usually wide--American's expectations of romance and affection often transcend reality. Tracing the history of love in American culture, this book offers insight into both the national character and emotional nature.
This book is much more than an authoritative and compelling look at the cultural history of the supernatural over the last century in America—it also explains why we want to believe. The supernatural—psychic phenomena (telepathy, clairvoyance, or ESP), communicating with the dead, and the sighting and tracking of ghosts—has played an integral role in American culture across the last century. In fact, attention and interest in the supernatural has increased, despite our society's reliance upon and enthusiasm for science and technology. Even some top scholars, officials from the military and police, and public figures in places as high as the Oval Office have believed in at least some aspects of the supernatural. Supernatural America: A Cultural History is the first book to examine the cultural history of the supernatural in the United States, documenting how the expansion of science and technology coincided with a rise in supernatural/paranormal beliefs. From the flourishing of "spiritism" in the 1920s to the early 21st century, when the paranormal is bigger than ever, this entertaining and educational book explains the irresistible allure of the supernatural in America.
A wide-ranging cultural history centered around the concepts of real estate, the family home, and the American dream, and how they evolved over the years, Home Ownership in America: A Socio-Cultural History of Housing in the United States traces narratives around home ownership from the 1920s to today. As a product of the emergence of a large middle class during the Roaring Twenties, the modern concept of home ownership continued through the shaky Great Depression years, holding pattern of World War II, and glory days of the postwar era, when home ownership became a reality for much of the White middle class. While the late 1960s and 1970s were difficult years for home ownership as the postwar economic engine ran out of steam, a renaissance took place in the 1980s and 1990s due to tens of millions of baby boomers wanting to nest. Although there have been a few bumps in the road over the last couple of decades, home ownership, or at least the pursuit of it, is once again booming, making the subject as relevant as ever. With the single-family home central to the American idea and experience, this book touches on a host of issues related to our social divisions of race, gender, and class. Home Ownership in America is a truly interdisciplinary study, crossing over into a wide variety of subjects including sociology, family, urban history/planning, suburban studies, the built environment, public policy, business, finance, economics, politics, architecture, design, technology, and popular and consumer culture.
What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.
This history of success in the United States illustrates the degree to which personal and professional accomplishments have determined overall life satisfaction. Beyond serving as a guide to the past, present, and future of success in America, especially that found in the business world, this book poses a provocative argument: the standard practice of employing outer-directed measures of success, notably wealth, power, and fame, has worked to the psychological disadvantage of many Americans. More specifically, it shows that a comparative and competitive view of success has made a significant number of individuals feel less successful than if more inner-directed measures were used. Ironically then, the traditional model of success in the United States has been largely a failure. This work offers historians, practitioners, and general readers of non-fiction a blueprint for how to adopt a more meaningful and positive model of success in their everyday lives.
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