Lawrence Lichty's Books

Ratings Analysis

Audience Measurement and Analytics

By: James Webster,Patricia Phalen,Lawrence Lichty

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Ratings Analysis

Audience Measurement and Analytics

By: James Webster,Patricia Phalen,Lawrence Lichty

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.

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Page Count

350

Publisher

Routledge

Published Date

ISBN 10

1136282122

ISBN 13

9781136282126

The Rise of Fetal and Neonatal Physiology

Basic Science to Clinical Care

By: Lawrence D. Longo

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The Rise of Fetal and Neonatal Physiology

Basic Science to Clinical Care

By: Lawrence D. Longo

This second edition offers an expanded and updated history of the field of fetal and neonatal development, allowing readers to gain a comprehensive understanding of the biological aspects that contribute to the wellbeing or pathophysiology of newborns. In this concluding opus of a long and prominent career as a clinical scientist, Dr. Longo has invited new contributions from noted colleagues with expertise in various fields to provide a historical perspective on the impact of how modern concepts emerged in the field of fetal physiology and contributed to the current attention paid to the fetal origins of diseases in adults. In addition to new chapters on maternal physiology and complications during pregnancy, others trace the history of the Society for Reproductive Investigation, governmental funding of perinatal research, and major initiatives to support training in the new discipline of maternal fetal medicine, including the Reproductive Scientist Development program. The extensive survey provided by the author, who personally knew most of the pioneers in the field, offers a unique guide for all clinical and basic scientists interested in the history of – and future approaches to diagnosing and treating – pathologies that represent the leading causes of neonatal mortality and, far too often, life-long morbidity.

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Page Count

879

Publisher

Springer

Published Date

ISBN 10

1493974831

ISBN 13

9781493974832

The Relations of Milton Snavely Hershey

By: Lawrence Knorr

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The Relations of Milton Snavely Hershey

By: Lawrence Knorr

2003 marked the 100th anniversary of the founding of Hershey, PA. This book details over five thousand relations of Milton Hershey - most of them from the Central Pennsylvania region. This volume is 563 pages - INDEXED. Add $4.50 for S & H via media mail. Title: The Relations of Milton Snavely Hershey. Format - softcover - perfect binding with black and white photos. 8 1/2 by 11 Author: Lawrence Berger-Knorr, MBA, CCP Publisher: Sunbury Press Contents: Ancestry of Milton Hershey - (1857 - 1945) including numerous Swiss ancestors from the 1500''s and 1600''s. Photos of Milton Hershey and relations. The Strange Death of David Ober in the B & O Train Wreck at Republic, Ohio, Jan. 4 1887. Photos of Hackman family members, including Andrew Baer Hackman. Descendents of Hans Stouffer (circa 1500) which includes family pages of the Stauffer, Hershey, Ober, Shank, Hackman, Hostetter & allied families. (1734 listings) Descendents of Georg Weber (circa 1578) which includes family pages of the Weber, Herr, Baumann, Kendig, Barr, Meyer, Mumma, Brubaker, Snavely & allied families. (577 listings) Kinship Report of Milton Hershey, including over 5000 relations. Family Names mentioned at least 5 times: Adams, Agnew, Aguirre, Allen, Alter, Amidon, Annett, Arnold, Arthur, Augsburger, Baer, Baker, Ball, Balsbaugh, Bar, Barkey, Barner, Barnett, Barr, Barth, Bassler, Bateman, Bauman, Baumgartner, Beachy, Bear, Begg, Bender, Betzner, Bitner, Bolender, Bollinger, Bomberger, Borton, Bowers, Bowman, Brackbill, Brechbill, Breneman, Brenneman, Briggs, Bright, Brooks, Brown, Brubacher, Brubaker, Brunk, Bucher, Buckwalter, Burkholder, Burns, Byers, Campbell, Cartier, Choflet, Collard, Collingsworth, Cook, Cooley, Cooper, Coughen, Crouthamel, Cruce, Dafoe, Daman, Damiant, Davis, Deihl, Delgado, Denlinger, DePalmo. Devlin, Diehl, Duncan, Dunham, Dupuy, Eberly, Ebersole, Eby, Eicher, Eagle, Erb, Erisman, Ernst, Eshelman, Evans, Everett, Eyer, Farner, Fink, Forsythe, Fox, Frantz, Freshley, Frost, Gardner, Gates, Gearhart, Gehman, George, Gingrich, Glancey, Glick, Good, Goodhart, Gordley, Goring, Grace, Graeff, Groff, Grove, Gruen, Guthrie, Hackman, Hahn, Hall, Hamilton, Hardgrove, Hardy, Harmon, Harnish, Harrington, Harter, Hartigan, Hawk, Haynes, Heestand, Heimbach, Hendrix, Herr, Hershey, Hertzler, Hess, Hewes, High, Higley, Hinton, Hippensteel, Hofer, Hoffman, Hoffstetter, Hollinger, Hoover, Horning, Horst, Hostetter, Huber, Hubert, Hursh, Hurst, Imler, Isaacs, Jackson, Johnson, Jones, Kauffman, Kendig, Kettering, Kibler, Kilmer, Kinzer, Kitchen, Knupp, Krause, Kreider, Kundig, Kurtz, Landis, Lane, Langsdale, Lapp, Lefever, LeFevre, LeGron, Lehman, Lesher, Level, Lichty, Light, Line, Livengod, Long, Longenecker, Loose, Martig, Martin, Mayer, McCarrin, McDowell, McLeod, Mercer, Metzler, Meyer, Miller, Mitten, Mohler, Mohr, Moore, Mornhengwieg, Morris, Mosemann, Mountz, Moyer, Mumma, Mummah, Murison, Murphy, Murray, Musser, Myers, Neff, Newcomer, Newswanger, Mickey, Nigh, Nissley, Nolt, Ober, Oberholtzer, Oliver, Orsbirn, Osborn, Pancake, Patterson, Peachey, Pearsol, Penner, Pennock, Peters, Pfaltzgraff, Pifer, Pike, Planchock, Porter, Powell, Ranck, Randall, Ray, Raymer, Reese, Reiff, Reist, Reiter, Rhoads, Richardson, Risser, Ritter, Robertson, Rockwell, Rodgers, Rohrer, Royer, Rudy, Schell, Schenk, Schnebele, Schuyler, Scott, Seibert, Sensenig, Sharick, Sharpe, Sheaffer, Shelly, Shenk, Sherk, Shirk, Shore, Shultz, Skiles, Smith, Snavely, Sneltzer, Snyder, Stambaugh, Stauffer, Stevens, Stoffer, Stouffer, Strickler, Stroup, Stuart, Stutt, Summers, Summy, Swartzendruber, Sweigart, Thomas, Tritt, Trump, Tyner, Wall, Walsh, Wanner, Ward, Weaver, Webb, Weber, Wenger, Westover, White, Wiancko, Wideman, Williams, Wissler, Witmer, Witwer, Wolf, Woods, Wyss, Yoder, Zeiset & Zimmerman. All told - over 5,000 relations are mentioned - including a substantial Kinship Report and complete Index. Many of the prominent Mennonite families of Lancaster, Lebanon & Dauphin Counties are represented. This is a wonderful Pennsylvania Dutch genealogy.

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572

Publisher

Sunbury Press, Inc.

Published Date

ISBN 10

0976092522

ISBN 13

9780976092520

Chronicles of a Two-Front War

Civil Rights and Vietnam in the African American Press

By: Lawrence Allen Eldridge

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Chronicles of a Two-Front War

Civil Rights and Vietnam in the African American Press

By: Lawrence Allen Eldridge

During the Vietnam War, young African Americans fought to protect the freedoms of Southeast Asians and died in disproportionate numbers compared to their white counterparts. Despite their sacrifices, black Americans were unable to secure equal rights at home, and because the importance of the war overshadowed the civil rights movement in the minds of politicians and the public, it seemed that further progress might never come. For many African Americans, the bloodshed, loss, and disappointment of war became just another chapter in the history of the civil rights movement. Lawrence Allen Eldridge explores this two-front war, showing how the African American press grappled with the Vietnam War and its impact on the struggle for civil rights. Written in a clear narrative style, Chronicles of a Two-Front War is the first book to examine coverage of the Vietnam War by black news publications, from the Gulf of Tonkin incident in August 1964 to the final withdrawal of American ground forces in the spring of 1973 and the fall of Saigon in the spring of 1975. Eldridge reveals how the black press not only reported the war but also weighed its significance in the context of the civil rights movement. The author researched seventeen African American newspapers, including the Chicago Defender, the Baltimore Afro-American, and the New Courier, and two magazines, Jet and Ebony. He augmented the study with a rich array of primary sources—including interviews with black journalists and editors, oral history collections, the personal papers of key figures in the black press, and government documents, including those from the presidential libraries of Lyndon Johnson, Richard Nixon, and Gerald Ford—to trace the ups and downs of U.S. domestic and wartime policy especially as it related to the impact of the war on civil rights. Eldridge examines not only the role of reporters during the war, but also those of editors, commentators, and cartoonists. Especially enlightening is the research drawn from extensive oral histories by prominent journalist Ethel Payne, the first African American woman to receive the title of war correspondent. She described a widespread practice in black papers of reworking material from major white papers without providing proper credit, as the demand for news swamped the small budgets and limited staffs of African American papers. The author analyzes both the strengths of the black print media and the weaknesses in their coverage. The black press ultimately viewed the Vietnam War through the lens of African American experience, blaming the war for crippling LBJ’s Great Society and the War on Poverty. Despite its waning hopes for an improved life, the black press soldiered on.

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301

Publisher

University of Missouri Press

Published Date

ISBN 10

0826272592

ISBN 13

9780826272591

Crucible Vietnam

Memoir of an Infantry Lieutenant

By: A.T. Lawrence

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Crucible Vietnam

Memoir of an Infantry Lieutenant

By: A.T. Lawrence

This is the personal account of an army infantry platoon leader and commanding officer in the central highlands of Vietnam during 1967 and 1968 when he was 21 years old. These were the two bloodiest years of the war, a time when the U.S. army employed search and destroy missions with high casualty rates. The author provides a historical overview and casualty report of the Vietnam War, 15 information about his military and officer training, and his return to civilian life after Vietnam.

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Page Count

257

Publisher

McFarland

Published Date

ISBN 10

0786454709

ISBN 13

9780786454709

DeVita, Hellman, and Rosenberg's Cancer

Short Title:

By: Vincent T DeVita Jr,Steven A Rosenberg,Theodore S Lawrence

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DeVita, Hellman, and Rosenberg's Cancer

Short Title:

By: Vincent T DeVita Jr,Steven A Rosenberg,Theodore S Lawrence

The standard-setting text in oncology for 40 years, DeVita, Hellman and Rosenberg’s Cancer: Principles and Practice of Oncology, 12th Edition, provides authoritative guidance and strategies for managing every type of cancer by stage and presentation. Drs. Vincent T. DeVita, Jr., Theodore S. Lawrence, and Steven A. Rosenberg oversee an outstanding team of expert contributing authors who keep you up to date and fully informed in this fast-changing field. This award-winning reference is also continually updated on Health Library and VitalSource platforms for the life of the edition.

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5443

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1975184750

ISBN 13

9781975184759

The Frontier of Leisure

Southern California and the Shaping of Modern America

By: Lawrence Culver

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The Frontier of Leisure

Southern California and the Shaping of Modern America

By: Lawrence Culver

Tracing the history of Southern California from the late 19th century through the late 20th century, this book reveals how this region did much more than just create lavish resorts like Santa Catalina Island and Palm Springs - it literally remade American attitudes towards leisure.

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Page Count

330

Publisher

Oxford University Press

Published Date

ISBN 10

0199891923

ISBN 13

9780199891924

DeVita, Hellman, and Rosenberg's Cancer

By: Vincent T. DeVita,Steven A. Rosenberg,Theodore S. Lawrence

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DeVita, Hellman, and Rosenberg's Cancer

By: Vincent T. DeVita,Steven A. Rosenberg,Theodore S. Lawrence

Publisher's Note: Products purchased from 3rd Party sellers are not guaranteed by the Publisher for quality, authenticity, or access to any online entitlements included with the product. Now updated online for the life of the edition, DeVita, Hellman, and Rosenberg's Cancer: Principles & Practice of Oncology, 11th Edition keeps you up to date in this fast-changing field. Every quarter, your eBook will be updated with late-breaking developments in oncology, including new drugs, clinical trials, and more.

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6979

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

149639464X

ISBN 13

9781496394644

Vaccines for Biodefense and Emerging and Neglected Diseases

By: Alan D.T. Barrett,Lawrence R. Stanberry

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Vaccines for Biodefense and Emerging and Neglected Diseases

By: Alan D.T. Barrett,Lawrence R. Stanberry

The last 20 years has seen a rapid increase in infectious diseases, particularly those that are termed "emerging diseases" such as SARS, "neglected diseases" such as malaria and those that are deemed biothreats such as anthrax. It is well-recognized that the most effective modality for preventing infectious diseases is vaccination. This book provides researchers with a better understanding of what is currently known about these diseases, including whether there is a vaccine available or under development. It also informs readers of the key issues in development of a vaccine for each disease. - Provides a comprehensive treatise of the agents that are responsible for emerging and neglected diseases and those that can be used as biothreats - Includes the processes such as the vaccine development pathway, vaccine manufacturing and regulatory issues that are critical to the generation of these vaccines to the marketplace - Each chapter will include a map of the world showing where that particular disease is naturally found

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1519

Publisher

Academic Press

Published Date

ISBN 10

0080919022

ISBN 13

9780080919027

Knowles Neoplastic Hematopathology

By: Attilio Orazi,Kathy Foucar,Daniel Knowles,Lawrence M. Weiss

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Knowles Neoplastic Hematopathology

By: Attilio Orazi,Kathy Foucar,Daniel Knowles,Lawrence M. Weiss

The Third Edition of Knowles Neoplastic Hematopathology has been thoroughly updated by the world's experts to cover all aspects of neoplastic hematopathology, a field that covers disorders of the bone marrow, spleen, and lymphatic system. Now in full-color, this completely revised and expanded edition integrates the basic science, modern diagnostic techniques, and clinical aspects of malignant diseases affecting these organs. It is the most comprehensive, encyclopedic textbook concerning neoplastic hematopathology available on the market today.

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3806

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

146983099X

ISBN 13

9781469830995

The Optimum Utilization Of Knowledge

Making Knowledge Serve Human Betterment

By: Kenneth E. Boulding,Lawrence Senesh

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The Optimum Utilization Of Knowledge

Making Knowledge Serve Human Betterment

By: Kenneth E. Boulding,Lawrence Senesh

We all have more knowledge than we use; even so, say the editors of this book, ignorance often governs our actions. Society continues to find ways to misuse knowledge–from manipulating information to gain political power to restricting what ideas are explored on university campuses. Thus, when some of the best minds in the country met to focus on the optimum utilization of knowledge, it was not an idle academic inquiry. In these proceedings from that conference, which was sponsored by the Academy of Independent Scholars, the contributors examine several of the key aspects of learning: the importance of knowledge in decision making, the role of our educational system and other systems in producing and disseminating knowledge, and the relationship between knowledge and the physiological, psychological, and cultural bases of the learning process. The misuse of knowledge–or the overuse of ignorance–the authors note, could threaten the existence of the entire planet, if the kind of thinking exemplified by the nuclear arms race prevails.

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Page Count

360

Publisher

Routledge

Published Date

ISBN 10

1000304094

ISBN 13

9781000304091

Book's by Lawrence Lichty

Ratings Analysis

Ratings Analysis

The Rise of Fetal and Neonatal Physiology

The Rise of Fetal and Neonatal Physiology

The Relations of Milton Snavely Hershey

The Relations of Milton Snavely Hershey

Chronicles of a Two-Front War

Chronicles of a Two-Front War

Crucible Vietnam

Crucible Vietnam

DeVita, Hellman, and Rosenberg's Cancer

DeVita, Hellman, and Rosenberg's Cancer

The Frontier of Leisure

The Frontier of Leisure

DeVita, Hellman, and Rosenberg's Cancer

DeVita, Hellman, and Rosenberg's Cancer

Vaccines for Biodefense and Emerging and Neglected Diseases

Vaccines for Biodefense and Emerging and Neglected Diseases

Knowles Neoplastic Hematopathology

Knowles Neoplastic Hematopathology

The Optimum Utilization Of Knowledge

The Optimum Utilization Of Knowledge

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