The text and images in this book are in color. A less-expensive grayscale paperback version is available. Search for ISBN 9781680922851. Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as ethics, entrepreneurship, customer satisfaction, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries, geographic locations, and featuring a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Gitman's Brief Third Edition approaches introductory finance with a focused concentration on the fundamental concepts, techniques, and practices of managerial finance. Integrating pedagogy with the concepts and practical applications necessary for a solid understanding of managerial finance, this edition equips instructors and students to concentrate on the concepts, techniques, and practices for keen financial decision making in an increasingly competitive business environment.
CORPORATE FINANCE, 2nd Edition was crafted to match the way you teach your MBA-level course. It's a claim we're confident to make because before creating the text, the authors analyzed more than 150 MBA-course syllabi and blended this research with input from professors like you and more than 50 years of personal corporate finance and teaching experience. The result is the most relevant text available for your students-one that presents the latest financial theories within the practical context of today's business. This balance of modern theory and practice is found in features such as Applying the Model examples that demonstrate concepts in action, cross-functional applications that make the book applicable to all students, and innovative CengageNOW for Smart Finance technology that reinforces learning throughout each chapter.
Did the Learning Aids or Hints (Help Me Solve This, View an Example, ebook links) in MyFinanceLab help you? 88.4% said YES! Please check all of the Learning Aids that helped you while working on homework. 72.1% listed Help Me Solve This 79.3% listed View An Example Did MyFinanceLab help you earn a higher grade on your homework, exams and/or the course? 94.3% said YES! Would you recommend your instructor to use MyFinanceLab for future courses? 90.1% said YES! Did you do any additional work in MyFinanceLab that was not required by your instructor? 58.3% said YES! Of the total amount of time you spent studying for this course, what percentage of the time was in MyFinanceLab and what percentage of the time was spent using other learning resources? 63.25% of time in MFL 34.24% of time in other learning resources
Known for his writing style & integrated system of learning, Lawrence J. Gitman breaks down his best selling Principles of Managerial Finance text into a Brief Edition to meet the changing needs of today's educators. Updated topic coverage & a solid supplements package will compliment this briefer, focused approach to managerial finance. Features * The Gitman learning system involves a reliable & consistent framework with learning goals, pedagogical aids, real-world examples & exercises to help students learn theory & practice. * Accompanying the book is the Principles of Managerial Finance (PMF) Disk, an exciting new software package that includes tutorial & excel spreadsheet software to help students practice their skills. It includes a PMF Tutor, PMF Problem Solver, & PMF Spreadsheets. * The Brief Edition contains strong ties to practice, with a Personal Finance Perspectives feature where the author illustrates how chapter concepts relate to personal finance decisions. * The book also includes an Across the Disciplines feature which highlights financial applications as they relate to accounting, management & other business disciplines. * This streamlined edition maintains a strong & focused coverage of financial management topics. Supplements Instructor Manual, PowerPoint Lecture Slides, Test Bank, Computerized Test Gen for Windows & Macintosh, & Study Guide.
Gitman's proven learning goal system a hallmark feature of Principles of Managerial Finance weaves pedagogy into concepts and practice, providing readers with a roadmap to guide them through the text and supplementary tools.
Revised and updated, this book is a thorough introduction to the basic business functions of management, marketing and finance, as well as related topics such as information management, the legal environment and international concerns. It provides a solid foundation for further study and includes practical career planning information, emphasizing small business. Seventeen supplements complement the text for effective use in the classroom, all are new to the second edition or have been throughly revised to meet the needs of lecturers.
Fundamentals of Investing' provides students with a solid foundation in core concepts, tools, and technologies they need to make informed investment decisions throughout their personal and professional lives. The authors present the core concepts in an accessible learning goal framework, using many practical applications and contemporary examples.
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