The text and images in this book are in color. A less-expensive grayscale paperback version is available. Search for ISBN 9781680922851. Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as ethics, entrepreneurship, customer satisfaction, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries, geographic locations, and featuring a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Once again, Principles of Managerial Finance brings you a user friendly text with strong pedagogical features and an easy-to-understand writing style. The new edition continues to provide a proven learning system that integrates pedagogy with concepts and practical applications, making it the perfect learning tool for today’s students. The book concentrates on the concepts, techniques and practices that are needed to make key financial decisions in an increasingly competitive business environment. Not only does this text provide a strong basis for further studies of Managerial Finance, but it also incorporates a personal finance perspective. The effect is that students gain a greater understanding of finance as a whole and how it affects their day-to-day lives; it answers the question “Why does finance matter to ME?” By providing a balance of managerial and personal finance perspectives, clear exposition, comprehensive content, and a broad range of support resources, Principles of Managerial Finance will continue to be the preferred choice for many introductory finance courses.
Known for his writing style & integrated system of learning, Lawrence J. Gitman breaks down his best selling Principles of Managerial Finance text into a Brief Edition to meet the changing needs of today's educators. Updated topic coverage & a solid supplements package will compliment this briefer, focused approach to managerial finance. Features * The Gitman learning system involves a reliable & consistent framework with learning goals, pedagogical aids, real-world examples & exercises to help students learn theory & practice. * Accompanying the book is the Principles of Managerial Finance (PMF) Disk, an exciting new software package that includes tutorial & excel spreadsheet software to help students practice their skills. It includes a PMF Tutor, PMF Problem Solver, & PMF Spreadsheets. * The Brief Edition contains strong ties to practice, with a Personal Finance Perspectives feature where the author illustrates how chapter concepts relate to personal finance decisions. * The book also includes an Across the Disciplines feature which highlights financial applications as they relate to accounting, management & other business disciplines. * This streamlined edition maintains a strong & focused coverage of financial management topics. Supplements Instructor Manual, PowerPoint Lecture Slides, Test Bank, Computerized Test Gen for Windows & Macintosh, & Study Guide.
The authors seamlessly blend modern theories and concepts of the financial management of firms with international real world practice and the latest hot topics in the area.
Revised and updated, this book is a thorough introduction to the basic business functions of management, marketing and finance, as well as related topics such as information management, the legal environment and international concerns. It provides a solid foundation for further study and includes practical career planning information, emphasizing small business. Seventeen supplements complement the text for effective use in the classroom, all are new to the second edition or have been throughly revised to meet the needs of lecturers.
Intended primarily for undergraduate college/university courses in investments, this text also provides practical content to current and aspiring industry professionals. Fundamentals of Investing helps readers make informed investment decisions in their personal and professional lives by providing a solid foundation of core concepts and tools. Smart/Gitman/Joehnk use practical, hands-on applications to introduce the topics and techniques used by both personal investors and money managers. The authors integrate a consistent framework based on learning goals to keep readers focused on what is most important in each chapter. Readers will gain the necessary information for developing, implementing, and monitoring a successful investment program. To order Fundamentals of Investing, 12e, with MyFinanceLab, use the following ISBN: 0133423948 / 9780133423945 Fundamentals of Investing, 12e, Plus NEW MyFinanceLab with Pearson eText -- Access Card Package consists of: 0133075354 / 9780133075359 Fundamentals of Investing, 12e, 0133079023 / 9780133079029 NEW MyFinanceLab with Pearson eText -- Access Card -- for Fundamentals of Investing, 12e,
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